Chapter 7 (Day 18)

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A Paul Arden classic

Decided to take a break from Chapter One by broaching a second chapter (which is actually Chapter Seven), the one about Advertising. Using the same method I used to kick off the first one, I lifted a broad structure out of my overall structure document and began filling it in with my main thoughts, especially the principles illustrated by the primary case study, in this case Paul Arden, Creative Director and Author. I spent the day focusing on the three illustration/typographically lead books he published through art publisher Phaidon, as well as gathering a few other bits and pieces I’d gathered through speaking to his erstwhile colleagues.

Took a break to do a script meeting for Channel 4’s Health Freaks in Kentish Town where the indie, Outline, is based. Enjoyable contrast.

Then back to base for a chat with Michael Morris of Artangel to confirm my Art case study which will be a pairing, Jeremy Deller and (probably) Laurie Anderson. The whole matter of getting enough women into the book is tricky, illuminating in itself of both historic gender issues and on-going ones.

I knocked off a bit early for a trip to Crouch End with the other half. I’m my own boss and nothing if not sympathetic.

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