Archive for the ‘My Projects’ Category

Made in Northern Ireland: The Male Body Handbook

article from GNI (Gay Northern Ireland) 17 November 2015

GNI (Gay Northern Ireland) 17 November 2015

My Pop-up Restaurant

Here’s a brand-funded short form series I’ve been working on recently.

Article by Matthew Campelli courtesy of Broadcast.

Samsung sponsors All 4 supper club format

Radi 1 DJ Alice Levine and Laura Jackson in My Pop-up Restaurant

Radio 1 DJ Alice Levine & Laura Jackson having culinary fun in My Pop-up Restaurant

Atomized Entertainment is to produce an ad-funded pop-up restaurant format for Channel 4’s digital service.

My Pop-up Restaurant, funded by Samsung Home Appliances, follows six aspirational cooks as they start supper clubs.

Radio 1 DJ Alice Levine and presenter Laura Jackson will keep tabs on the progress of the cooks as they attempt to kick start culinary careers.

The six-part series will launch as part of All 4’s Shorts service in November and was ordered by multiplatform commissioning editor Adam Gee.

Atomized chief executive Zad Rodgers said: “Supper clubs and pop-up restaurants are the latest expression of Britain’s entrepreneurial passion”.

Atomized has previously worked with British Gas on ad-funded online series Home Truths last summer.

The show forms part of a seven-figure, year-long deal C4 agreed with Samsung in March.

Laura Jackson and Alice Levine in My Pop-up Restaurant Channel 4 short form video

Full article is here

Getting into your Shorts

Example thumbnails for Channel 4 shorts

Tattoo Twists series image

Tattoo Twists series image

Tattoo Twists episode image

Tattoo Twists episode image

Tattoo Twists episode image

Tattoo Twists episode image

Drones in Forbidden Zones

Drones in Forbidden Zones

Futurgasm series image

Futurgasm series image

Futurgasm episode image

Futurgasm episode image

24 Hour Party Politics Channel 4 shorts

24 Hour Party Politics

Don’ t Stop The Music – first campaign success

Don't Stop the Music - Channel 4 Multiplatform

Don’t Stop the Music – Channel 4 Multiplatform

A message from

James Rhodes, pianist & campaigner for music education

19 Mar 2015

Dear Supporters,

Thank you.

We have had our first campaign success with Don’t Stop the Music – and it couldn’t have been done without your tireless campaigning.

Ofsted have agreed to include a ‘broad and balanced curriculum’ in their inspections of schools.

This is great news! It is the first step in helping ensure that children have access to a proper music education. It could not have been done without your support.

And on Tuesday night, I got to speak in parliament to members of the House of Lords and House of Commons about our concerns and what we need to do to protect music for future generations.

I had the opportunity to discuss our findings from the initial stages of Don’t Stop the Music; findings that gave me sleepless nights. Music education is in desperate need of support from the Government, and with May’s election fast approaching I need your help to make sure music education is not forgotten in the next Parliament.

We need consistent funding, not a post code lottery, opportunities for children to progress beyond their first musical experiences, more action from Ofsted, a trained teacher in every school, and school accountability measures (league tables and the like) which value music properly.

What I am asking your help with now, is making our voice as strong as possible.

If we have 100,000 people signed up to this campaign by the start of May, we will be able to make sure music education is not side-lined by a future Government.

So I am asking for your help, once again, to ensure more children have the opportunity to play musical instruments – please forward this message to your friends, put the petition link on Twitter and Facebook and get as many people as possible to sign up to the campaign

Thank you, thank you and thank you again.

Best wishes,


Sign the petition here (it takes literally a minute)


In The Future





Don’t Stop the Music

Here’s a brief video summary of the Channel 4 multiplatform / transmedia project- Don’t Stop the Music featuring concert pianist James Rhodes – whose nomination for an International Digital Emmy was announced this week in New York. It is one of 4 nominees in the Non-Fiction category, one of 12 nominees in total.

Here’s what the warehouse looked like where the 7,000 instruments were gathered in their journey from people’s attics to 150 primary schools across the UK. Entering this warehouse and seeing this sight was one of the highlights of my career.

Don’t Stop the Music on Newsround

I loved Newsround as a kid. And now after all these years a bit of me gets on it – in the form of Don’t Stop the Music, the multiplatform project I’ve been working on all summer with pianist James Rhodes and Jamie Oliver’s production company, Fresh One.

Over 7,000 instruments were collected in the Don’t Stop the Music Instrument Amnesty thanks to the huge generosity of the British public and their care about music education. That makes it the biggest UK instrument amnesty ever.

Here’s the Newsround item which shows the last step in the journey as the instruments reach the kids…

Screen Shot BBC Newsround

All 4 one

goggle box tv series channel 4

Was up at the Edinburgh TV Festival at the end of last week – very much a Channel 4 flavoured one. Channel 4 was named Channel of the Year 2014.

C4’s Chief executive David Abraham gave the opening MacTaggart lecture (the first one by a C4 chief exec in a dozen years and it’s been four years since any UK broadcaster has been invited to speak). It centred on championing British creativity and the unique climate of creative freedom and risk-taking that we have in UK public service broadcasting. He highlighted how important it is for the broadcasting and media industry, politicians, regulators and the public to robustly defend and build this outstanding public service system at this particular juncture, when it is under assault from without (especially US multinational corporations) and within (short-term thinkers and profit-takers). He concluded with a call to action for the next generation of media creatives. It was a generous speech, acknowledging both BBC and ITV’s role in the very special TV ecology of this country.

At the Festival awards, Channel 4 also picked up the award for TV Moment of the Year for Mushi’s speech in Educating Yorkshire and won the Programme Innovation category with The Murder Trial. There was further recognition for C4’s current affairs film Children on the Frontline, with Marcel Mettelsiefen picking up the Debut Producer/Director Award.

Such a whitewash of the awards is almost without precedent at Edinburgh and reflects a revived creative spirit at Horseferry Road after the annus horribilis that was 2013 both for C4 and the BBC. For me personally, the new focus on short form video which has come about this year enables the happy surfing of this wave of new energy. Here’s one of my first commissions in that area from a young British director, Umut Gunduz, who I met at Google HQ in St Giles a few months ago – the series is called Double Vision and the first episode is Cycle of Love.

double vision first date cycle of love

The Factory Factor

Intensity - with glasses

Intensity – with glasses

Early on in my career I directed a shoot in a plastics factory in the depths of South London. It was that morning, as I watched the mundane, repetitive jobs people had to do, that I recognised how privileged my work was, above all in its variety and creative fulfilment. Now it’s the end of a long day, thirteen hours without a break, quite intense activity,  which I look back over with that same perspective – that was a really satisfying one.

The first bit at home on rising was just tying up some loose ends of the week, a bit adminy. Then the rest of the day rolled out along the Northern Line.

First stop Borough – a meeting involving a Countdown personality to develop a project focused on words and language. The project seemed to go up a gear or three during the conversation and I’m really excited about it.

Next stop Angel – another creative development meeting for a series about the future, which again made significant headway through a lively and illuminating conversation with the presenter and two producers.

Back to East Finchley for some tough wrangling on a Music education project, really difficult to pull off but really satisfying in its objectives.

Then to round off the week the main person I’m hoping to interview for the Business chapter of my book came back with a positive response.

Popped back to Islington in the evening for some R&R in the form of Nick Lowe at the Union Chapel, which culminated in a rousing rendition of  (What’s So Funny About) Peace, Love and Understanding?

Jesus of Cool

Intensity – before glasses


A cool million

Tonight we hit a cool million tests taken on My MindChecker, my first project post-sabbatical at Channel 4. That’s in just 8 days – it launched with the new (4th) series of Embarrassing Bodies: Live from the Clinic last Tuesday.

Today it made the front page of the Mail Online.

Today's Mail Online front page

Among the unembarrassing bodies on today’s Mail Online front page

I like the last line of this coverage in the Evening Standard:

Evening Standard 15.iv.14

Evening Standard 15.iv.14

And here’s a neat little piece from The Sunday Times:

Sunday Times 13.iv.14

Sunday Times 13.iv.14

The Autism Test we featured in last week’s show was done 63,000 times during the hour of the show and by 11pm (3 hours in) that had reached 100,000. The total now stands at 350,000 completed tests. These anonymised results will go to the Autism Research Centre at the University of Cambridge for their on-going work at the cutting edge of autism spectrum disorder research.


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