Archive for the ‘video’ Category
Picking up on the last post I’m glad to see my thoughts on YouTube-type video…
The new YouTube channels are an area where TV baggage is damaging. Some have squeezed out everything that’s really good about YouTube. You want that energy that comes from someone being able to record, edit and bang something out in three hours.
…broadly confirmed from the front line. Hank, one of the fellas behind Crash Course and SciShow, summarises the Lessons Learned from YouTube’s $300M Hole (its first tranche of ‘Original Channel’ investment) thus:
- Spending more money to produce the same number of minutes of content does not increase viewership. Online video isn’t about how good it looks, it’s about how good it is.
- People who make online video are much better at making online video than people who make TV shows. This probably seems obvious to you (it certainly is to me) but it apparently was not obvious to the people originally distributing this money.
- When advertising agencies tell you they want something (higher quality content, long-form content, specific demographics, lean-back content, stuff that looks like tv) it’s not our job to attempt to deliver those things. In a world where the user really does get to choose, the content created to satisfy the needs and wants of viewers (not advertisers) will always reign supreme (thankfully.)
He concludes “Of the 114 channels that YouTube funded as part of this initiative, my educated guess is that exactly one earned back its advance…”
No real surprise there gauging by the UK channels which are broadly made as cheap TV which looks …cheap – but not cheerful. Cheerful is the energy referred to above, in a world where there is no such thing as a jump cut and individual personality is what communicates the joie de vivre.
Some cheekiness from Channel 4, literally picking up from where the first #Superhumans trailer for the London 2012 Paralympics left off…
How wonderful is it to see a pretty much sold out Paralympics? London, you’re a star
Gotta love this one really (Brooker’s take on how TV news items are constructed). It prompts fond memories of working with The Day Today‘s Jan Hallett and his legendary ‘trouser tape’ in the beer and curry fueled bowels of ITN.
And now back to the studio, Chris…
(Jan did all those mental graphics)
Mark Earls the Herdmeister showed this vid at b.TWEEN 09 in Liverpool the other day (his keynote, which almost got us chucked out the venue for bouncing around, was one of our best decisions on the b.TWEEN Advisory Board this year, a good active, participatory, embarrassing-for-the-English kick off [James Estill, sorry for kneeing you - accident ...honest]) – I love rewatching this for insight into human copying and community…
Where, do you reckon, is the tipping point?