Archive for the ‘youtube’ Tag
My latest commission to go live on All 4, as reported in Broadcast.
All 4 signs up YouTube’s Emily Hartridge
YouTube star Emily Hartridge is to create a series about the pressures of turning 30 for All 4. Channel 4’s multiplatform video service has ordered six episodes of Oh S**t, I’m 30! from producer Spirit Media. The series will explore the pressures of hitting the landmark, with each episode tackling a different subject including work/life balance, aging and exploring your sexuality in your 30s.
The show was ordered by multiplatform commissioning editor Adam Gee. Executive producer Matt Campion said a life panic is “something everyone can relate to” on a milestone birthday. “It’s a very real issue that Gen Y are having their life crisis much younger and are faced with the big questions about whether their lives have turned out as they envisaged,” he added. “This series sees Emily light-heartedly experience these very real dreams and fears and bring them to the small screen.”
Hartridge, who recently turned 30, hosted Virgin Media’s The Snap on YouTube after creating her own weekly show “10 Reasons Why…”, which drew over 3 million viewers a month.
Picking up on the last post I’m glad to see my thoughts on YouTube-type video…
The new YouTube channels are an area where TV baggage is damaging. Some have squeezed out everything that’s really good about YouTube. You want that energy that comes from someone being able to record, edit and bang something out in three hours.
…broadly confirmed from the front line. Hank, one of the fellas behind Crash Course and SciShow, summarises the Lessons Learned from YouTube’s $300M Hole (its first tranche of ‘Original Channel’ investment) thus:
- Spending more money to produce the same number of minutes of content does not increase viewership. Online video isn’t about how good it looks, it’s about how good it is.
- People who make online video are much better at making online video than people who make TV shows. This probably seems obvious to you (it certainly is to me) but it apparently was not obvious to the people originally distributing this money.
- When advertising agencies tell you they want something (higher quality content, long-form content, specific demographics, lean-back content, stuff that looks like tv) it’s not our job to attempt to deliver those things. In a world where the user really does get to choose, the content created to satisfy the needs and wants of viewers (not advertisers) will always reign supreme (thankfully.)
He concludes “Of the 114 channels that YouTube funded as part of this initiative, my educated guess is that exactly one earned back its advance…”
No real surprise there gauging by the UK channels which are broadly made as cheap TV which looks …cheap – but not cheerful. Cheerful is the energy referred to above, in a world where there is no such thing as a jump cut and individual personality is what communicates the joie de vivre.
China evidently blocked access to Twitter two days ago, two days before the sensitive 20th anniversary of the Tiananmen Square crackdown.
Other Internet services that seem to have become inaccessible include Hotmail, Flickr and search engine Bing.
In recent years, access to YouTube, Western media outlets and many other websites has also been blocked, often before or after ‘sensitive’ events. And now’s a good moment to remember those who blocked themselves.
A few days after the blog of artist and government critic Ai Weiwei was shut down, he simply opened a new one (which you can see here, in Chinese). Ai also uses Twitter.
Only 22% of eligible British voters have declared their intention to vote in the European and county council elections today. In 2004 the turnout in Britain for the European parliamentary elections was 38.9%.
Chat rooms monitored. Blogs deleted. Websites blocked. Search engines restricted. People imprisoned for simply posting and sharing information.
The Internet is a new frontier in the struggle for human rights. Governments – with the help of some of the biggest IT companies in the world – are cracking down on freedom of expression … learn more
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