Archive for the ‘seven days’ Tag

Links for Orna

Some concrete examples of multiplatform TV (factual)

The Great British Property Scandal (case study video)

George Clarke Great British Property Scandal

Seven Days (case study video)


Embarrassing Bodies: Live from the Clinic (case study video)


Big Fish Fight  (case study video)


D-Day as it happens (post-TX website)


Foxes Live (post-TX website)



Back to the Fatherland 2

…so I headed down to the city museum – nothing from the 20th century covered, they pointed me to the Zeitgeschichtliches Forum Leipzig (Forum of Contemporary History) – that covers from 1945 onwards focusing on the GDR. So by any standards a big gap in their city history, the 30s and 40s an official blank. But I had a break through. In the back of the museum shop I found a facsimile map of the city from 1938 – the year my grand-parents got the helloutta here and arrived in London. Promenadenstrasse wasn’t renamed after a Soviet leader but after an artist socialist by nature, Käthe Kollwitz, her inherent empathy for the less fortunate evident throughout her life’s work. As soon as I’d figured out how the old map mapped onto the new I headed over. The route took me from the old town hall past the famous Thomaskirche, last resting place of JS Bach, and then past the site of the Community Synagogue of Leipzig, burnt down on Kristallnacht in November 1938. They burnt the place down and then charged the Jews for the demolition costs. The lost 14,000 (not including never-to-be descendants) are commemorated by the empty chairs of the congregation in dull bronze set out on a flat blank concrete base. When I got to 16 Promenadenstrasse where my paternal grandparents lived from (I think) 1935 to 1938 that too was flat, blank, empty. A carpark, albeit a tranquil one shaded by trees and bathed in dappled autumnal light on my special visit. I can see from no. 14 the kind of building it probably was, a typically elegant Leipziger apartment in a tasteful neighbourhood. My grandfather was always a snappy dresser – like my youngest brother and my older son (that gene skipped me for better or worse) – so I can picture him easily in these streets.

The view from No. 1 Nordplatz

Next stop was Nordplatz, slightly further out from the centre, where he lived as a bachelor with his older sister’s family. No. 1 proved to be all present and correct, with a beautiful view over St. Michaelis church, a Gothicky affair built between 1901 and 1905, and the green beside it. Another smart apartment building where I stood on the threshold trodden by Nat Gewurtz (later Gee, 1938 was a good year for dumping German surnames) and his sister Else Wolf, peering in to the interior which has evidently been revamped in recent times. I was glad to see he’d enjoyed such a beautiful and calm home. From there to Promenadenstrasse – then next stop 5 Highbury Grove.

My next stop was the address on the Nazi birth certificate, 84 Biedermannstrasse, Sankt Elisabeth Krankenhaus, the Catholic hospital where my father was born. It was only a few blocks south of MDR (Mittel Deutsch Rundfunk), the main broadcaster in the region where I spoke yesterday on Crossmedia and Broadcaster Online Strategy to an audience primarily of factual film-makers which also included a State Minister of Saxony and the President of German/French broadcaster Arte. I spoke among other things about Surgery Live, which I reckon many of them thought had come from another planet. Seven Days was from another galaxy. From the feedback I received afterward it seems my passion for the possibilities of interactive, networked media and the boldness of our ambition at the very least landed home even if the out-thereness of Channel 4’s approach and the freedoms of British culture were somewhat alien to some of the Euros. I should have mentioned another of my projects which I also spoke about in my presentation, One Born Every Minute, because that would have given me an easier segue back to the maternity unit at Sankt Elisabeth Hospital. On arrival it was clear it has been recently refurbished so fear of disappearance returned. I found the maternity unit now in a clean modern block. A chat with the receptionist soon established that the original maternity block still stood and as I roamed the corridors of the art deco building I stumbled across the original foundation stone dated 1930. That meant when my father was born there it was an equally state of the art set-up. An irony of course was that he never got to see the place himself again after his blurry-eyed first days. He died a few years after the uprising that started in Leipzig and ended with the Fall of the Wall, never getting/taking the opportunity to come back.

I’ve enjoyed a couple of days with the presence of my grand-father and father around me. I see a tiny sticker on the wall of the hospital saying “I will wait for you” (in English). I spot a sparrow (my favourite bird, rather thin on the ground these days in England) hanging around. A warm autumn sunshine shines down from a perfect azure sky the whole weekend, contrary to the usually reliable information on my WeatherPro iPhone app, created by German-based MeteoGroup with a Teutonic regard for precision.

{2nd photo courtesy of Leipzigpost}

Seven Days ChatNav in Broadcast

Here’s the Leader in this week’s Broadcast by Lisa Campbell

A new vision of reality TV | 7 October, 2010 | By Lisa Campbell

Seven Days isn’t rating, but its interactivity makes compelling viewing.

“People never know what is wrong with them and other people see it right away.” Just one of the many poignant lines in the current series of BBC4’s Mad Men, but one which could so easily have been written for Seven Days, which launched that same evening on Channel 4.

It sums up just what’s so compelling about the new reality show – the fact that participants see themselves through the eyes of others and are forced to challenge perceptions of the self.

So far, so Big Brother, you might say, but unlike BB, the outside world is allowed in, with members of the public giving direct feedback on actions and behaviour. What’s interesting is the immediate and discernible impact this has on the subsequent behaviour of those involved. As far as social experimentation goes, it makes Big Brother look more like Watch With Mother.

Yes, the first episode was dull, but it was about establishing the characters. The second episode was when the genius emerged. From the bizarre walk-on-part of a member of the public in the opening café scene (initially, it felt like a set-up, but anyone hanging around Notting Hill can be captured by the cameras) to the public as puppet-master, it’s a concept that messes with the mind.

The ‘chatnav’ social media element of the project makes for a fascinating, often surreal watch. So, for example, you’re on a laptop reading comments while watching the show, watching a character on the show on their laptop responding to those comments (still with me?).

It’s intriguing to see how the contestants respond to the scrutiny; how bizarre it is, for instance, to watch an obviously ‘smug’ character relay her shock at being described as such. Or how amusing to watch those facing criticism suddenly trot out the sob stories – an echo of the cynical ploys adopted by real-life celebrities.

C4 is bound to be disappointed with the ratings after marketing the hell out of the show, and while it’s far from perfect (a location outside London might have been nice), it should be applauded for having the guts to experiment, to learn lessons from it and to continue trying to push the boundaries of cross-platform content.

Lisa Campbell is editor of Broadcast

{courtesy of Broadcast}

Seven Days feedback

Some Twitter feedback as Channel 4’s Seven Days gets into its stride, indicating that people are detecting what’s different about it:

@caitlinmoran: #sevendays I am genuinely fascinated watching everyone reacting to having been on TV last week. This is a new format, …

susfb Susannah Barton
2nd episode of #sevendays = BRILLIANT, loving the interactive element, it is something that was missing from Big Brother, amazing:)

SaskiaSzo @ClockWorkBart flaw? that is the whole point of the show! for the public 2 interact and influence ppl’s lives! its a new reality! #sevendays

The viewer feedback on last week’s #SevenDays is going to make tonight’s show fascinating. Can the public improve the people??

haze2003purple: It’s really interesting to see people interact with the 7days cast and see how it affects them.

FreshlyBakedCoo: Reeeally pleased with how the interactive part of #sevendays is working out. It could of been such a flop but is actually impacting it a bit.

thehelpmovement The Help Movement
Seven Days is much more interesting now they’ve got some feedback. #sevendays

tomhewitson Tom Hewitson
Ok #sevendays has just stepped it up a notch with this whole meta reacting to fame thing.

emmafreud: #sevendays – genius or what.

vivi_best: @c4sevendays is simply fascinating. the girls being questioned on the show about BEING on the show.. amazing.

BigBobster666: really enjoyed ‘seven days’ tonight loving the concept – Reality TV you can comment on. TV for the facebook generation 😀 #7days

gingio: Susannah’s chat in the back of the van with her friend about Ben proves the power of chatnav and twitter on #sevendays.

eyekiller: Not a fan of the show but Channel 4’s #sevendays ‘Twitter meets TV’ interesting concept

Glad 2 see #sevendays is growing & that people r finally realising how 2 interact with the show! gosh we #British r a slow sceptical bunch!

@bally_singh: Can’t wait till next weeks #sevendays @c4sevendays 😀 Best idea for a show since Big Brother!

Geraint_Jones: Anyone watching #sevendays? Fully interactive where real life and the tv show merge, Interesting how the viewers are shaping the show..

CharleyStardust: I wish I had a #chatnav, it would make life so much more fun.

@enricoNT: #sevendays is amazing. What does everyone think? The future of #crossmedia is here?

And here’s a typical blogpost showing how the target audience are getting it.

Seven Days trail

Seven Days in the press

Here’s a couple of articles about Seven Days from this week – one from Broadcast, the other from New Media Age…

C4 to use ‘Chat Nav’ on Seven Days doc {courtesy of Broadcast}

9 September, 2010 | By Robin Parker

Channel 4 is to launch a ‘ChatNav’ website for upcoming documentary series Seven Days, which will collate social media conversations about the show and help determine which of the on-screen characters the producers prioritise.

The initiative aims to influence the show, which is filmed in Notting Hill in the week prior to transmission, by illustrating which of its characters the viewers are engaging with. The site will represent this by giving the people who generate the most buzz the biggest image.

Contributors, who remain under wraps until its launch on 22 September, could be scaled back or even dropped during the series’ eight-week run if audiences do not seem to be engaging with them.

As well as feeding in comments from Twitter and Facebook, the site will encourage users to help the characters make personal, social and work decisions, with their involvement ranging from yes/no answers to direct advice.

C4 new media factual commissioning editor Adam Gee said that rather than applying a ruthless “Truman Show approach”, the aim was to establish a “collective wisdom”.

“For the first time, it will enable the audience to have an influence in a documentary context, not by giving them editorial control, but by establishing a constructive exchange with contributors,” he said.

Viewers will also be able to ask a team of reporters based in Notting Hill to go deeper into stories.

The show’s site will also offer unedited rushes and cut sequences. Digital agency Holler is producing the web content with series producer Studio Lambert.

* * *

Mock-up of ChatNav screen

Mock-up of Seven Days ChatNav screen

Channel 4 gives viewers a say in how new reality show develops {courtesy of New Media Age}

Wed, 8 Sep 2010 | By Jessica Davies

Channel 4 is launching a major cross-platform initiative for new reality show Seven Days, with the storyline influenced by its online audience.

The show will follow the lives of around two dozen people living in Notting Hill, and will be shot and edited in the week of transmission.

Adam Gee, commissioning editor of cross-platform at Channel 4, said the show’s format indicates the kind of projects Channel 4 is likely to develop post-Big Brother, and represents a new approach for documentary and reality programming.

“That gap left by Big Brother gives Channel 4 the opportunity to rethink its whole approach and try out new things,” he said, adding that the show is “in the spirit of experimentation”.

The show’s format supports the broadcaster’s strategy of rewarding its audience for engaging.

“As a broadcaster, one of the main things you can give your audience as a payoff that no one else can is an impact on editorial,” said Gee.

A site,, will go live on 22 September to coincide with the TV broadcast. It will feature a function called Seven Days ChatNav, which lets viewers interact directly with the cast members, giving them advice and answering questions posed by the latter.

Channel 4 will monitor which characters prompt the most interest and discussion online, and this will influence which stories will be focused on in the subsequent episode.

People can use the site to catch up with what’s happening with the characters who aren’t featured in the TV show, along with videos of the show’s rushes. The site will also include full scenes which may have been dropped from the linear broadcast at the last minute.

A team of three called Eyes on the Ground will be on site and will post videos and blogs. Gee said, “They’re available for the online audience, who can ask them to fill in the gaps between shows, following up storylines that aren’t covered on TV.”

He also said the show and site have been designed for sponsorship, and Channel 4 is in advanced talks with brands over sponsorship tie-ups.

It worked with agency Holler on the cross-platform format, and Studio Lambert on the TV production.

A new reality

This is what is consuming most of my waking hours at the moment…

Here’s how it’s billed:

Follow the interwoven lives of some of Notting Hill’s most colourful characters – in the documentary series where what you see has only just happened.

An outspoken hairdresser, a budding rapper, two glamorous models, a single mother, a student, two pet therapists, a flamboyant restaurateur and many more, all with stories to tell and decisions to make.  What have they been doing in the last seven days?