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Little Dot gears up for SVoD

The latest news about the commissioning of original documentaries I’ve been doing at Little Dot Studios over the last few months – from today’s Broadcast 

by Alex Farber | 26 October 2017

Absent from our Own Wedding video still Little Dot Studios

Absent from our Own Wedding

All3Media-backed firm steps up commissioning and acquisitions in run-up to launch of service

Little Dot Studios has kicked off a commissioning and acquisitions drive as it prepares to launch an SVoD service later this year.

The All3Media-backed business has appointed former Channel 4 multiplatform commissioner Adam Gee and Beyond Distribution head of acquisitions Caitlin Meek-O’Connor to spearhead the push.

Commissioning editor Gee has ordered his first slate of originals, including Underworld TV’s Sorry I Shot You, Big Buddha Films and Medialab UK’s Absent From Our Own Wedding and Showem Entertainment’s In Your Face as part of a £200,000 investment.

The factual films, all of which run to around 15-20 minutes, will feature as part of the Shoreditch-based firm’s Real Stories online channel, which is distributed via YouTube, Facebook and Instagram.

The shows, due to launch in mid-November, will also be used as the bedrock for a forthcoming direct-to-consumer app alongside a host of third-party programming.

Shared profits

Meek-O’Connor has begun striking deals with distributors, with around 2,000 hours of programming licensed to date. Many of these shows are picked up from suppliers for free, with the profits generated shared equally – Little Dot is set to return around £1.5m to distributors this year.

Co-founder Andy Taylor said he is looking to exponentially grow the firm he established in 2013. The business, founded by Taylor and Selma Turajlic, has doubled in size year-on-year. In 2016, it posted a turnover of £9.8m, up from £5.2m the previous year. Operating profits jumped from £300,000 to £1.2m in this period.

“Someone needs to put a stake in the ground and build a premium mid-form destination because the quality of content currently is poor,” said Taylor. “There has been a massive explosion in mobile video but none of the resource or investment from TV has leaked over. In the next three to five years, I need to build channels with massive scale, which house only premium content.”

Taylor added that he is eyeing a direct-to- consumer launch by the end of the year, with platforms under consideration including Amazon Channels, Apple TV and Roku.

“We need to be on those platforms because the monetisation opportunities are so much better. It’s harder to get reach, but they offer much higher advertising rates and we can experiment with SVoD too,” he explained.

Real Stories is being touted as a subscription forerunner, with launches for science and history themed sister channels Spark and Timeline also being weighed up.

In September, Barcroft Media’s YouTube channel Barcroft TV launched an ad-funded TV app. However, Taylor is not turning his back on the digital giants and is putting particular focus on Facebook. Changes to the Mark Zuckerburg-run platform have meant that Little Dot video viewing has soared, from virtually zero to 150 million monthly views in just three months.

“The new Facebook”

From his 120- strong staff, Taylor has appointed eight Facebook-dedicated editors who are tasked with closely tracking the changes to its algorithm and reactively clipping and posting videos for maximum exposure.

“We are trying to grow the digital brands of the future,” said Taylor. “Our bet is that over time, the platforms have to favour premium content – because that is what advertisers demand.”

While people visit YouTube less frequently than they do Facebook, they tend to stay for longer and are happy to watch 15 to 20-minute videos. Facebook visitors prefer shorter clips. Taylor said that Instagram, which has three Little Dot editors assigned, is fast becoming “the new Facebook”.

Sport is another area of focus, with Sky Sports commercial manager Rory Rigney hired as senior partnerships manager to forge ties with rights holders to manage their channels. With talks under way with major football and cricketing governing bodies, the sports-themed channels will join Little Dot’s network of broadcaster and producer- owned channels, including ITV, Warner Bros, Discovery and Turner, as well as All3Media.

{text courtesy of Broadcast}

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