Archive for the ‘ugc’ Tag
It’s unusual to be able to see the direct impact, in terms of actual changes of behaviour, produced by a public service interactive project but in the case of Embarrassing Bodies this has been possible. A quick trawl through the comments on the site yields such evidence (there were over 3,500 pre-moderated comments in the first four days of going fully live). The core of the project is a set of Self-check videos. What’s so innovative about that? Primarily their openness, clarity and unflinching nature – very Channel 4 and it just wasn’t out there before in the ocean of web video. They show you what you need to see to be able to do what you need to do. The most telling comments for me are the ones where people realise they’d been checking themselves wrongly before seeing the video.
Another salient component is the creation of a rolling temporary community. I never set out to build a community per se. I was also keen not to reinvent the wheel of support provision in this area. So the dynamic is that people arrive in a just-in-time, task-oriented way – looking for the condition they are worried about (through any of the three search mechanisms). They then tend to hang out in the community just long enough to find which is the best support group or other help to plug into. In this way Embarrassing Bodies online becomes the glue to pull together a wealth of existing support and enable the best to emerge through detailed personal recommendation, rather than treading on the toes of niche communities and specialised support.
One other aspect worth highlighting is the use of the private space of the mobile phone (away from browser histories and prying parental eyes etc.) to enable people to make use of the material where, when and how they want – 12,000 mobile downloads occurred in those first 4 days. My hunch, for reasons including privacy and access, is that mobiles should play a major role in public service interactive media – from my observation, people in our circles get too obsessed with PC-/web-based delivery.
So here’s what 15 minutes trawling the comments reveals:
“this has helped me to make my mind up and go for help thank you
Really helpfull and i now check at least once a week …. Thank-you x
watched various videos and found them very very useful. wouldn’t have felt comfortable talking about some of these subjects with my doctor. they have taken the mystery out of the examination and treatment. thank you.
i suffer from this too, and its not something you like going to the doctors about. This site has been SO HELPFUL, as i now know its not only me!!
thank god 4 this website i am so grateful. it has started 2 get me down. (…) I had tests done then chicken out on the results. seein this has made me book an appointment with my doctor. its such a relief knownin im not the only person sufferin, thankyou!!!
i found all 3 self checking very useful. we all know we should do it but not nessesary how and are too embarressed to ask our own GP. i check my breasts yet i’ve been doing it wrong the video was an ideal way to show me the basics.
Hi, i just watched this video and checked my balls and i actually found a small hard lump on my left testicle, im only 16 is there any chance it could be cancerous (sorry if the spelling is wrong)?!
Thanks so much this has been so informative. My auntie died last year from Vulval cancer, not knowing that she was suffering from it. Now I know what symptoms to look for and how to self check I will do so regularly.
Although now middle aged I was never sure when you were supposed to check your breasts. Thanks to your program I now know when and how. Many thanks and keep up the good work.
My boyfriend refuses to check his balls so thanks for the guide on how to as now i can do it for him.
WOW, i never knew how to do this check, i’m so grateful for this video its helped me immensely. thankyou
Interestingly, my friend watched “Embarassing Illnesses” last week, and they did something on checking moles, so he checked his out and noticed one had changed colour, so he went to get it checked and it does in fact need to be removed. So these programmes do something towards awareness!
i had it but i went to the doctors and now am recovered thanks !!”
This throws up the interesting question of how does public service networked media measure success and impact? Here we have evidence of positive behavioural change. For me the Comments stats are very telling. Then you’ve got video views. Return visits. UGC uploads. Session lengths. Buzz radiating across the Web. All manner of metrics. I’d argue that for most projects you can pick out a specific measure which captures the essence of the project, and which measure that is will vary from project to project.
I conceived it as an experiment in what I called (back in 2006) ‘User Commissioned Content’, which was sloppy short-hand for ‘User-Generated Content where you give the User a few quid to help realise their vision’ (for some studio time, a special actor, whatever). As it turned out I was applying a TV/video paradigm to the Radio medium where the gap between writer and producer/director is much wider so I adapted the project on the fly, eventually bringing in professional directors from other disciplines (TV, experimental theatre, etc.) to produce the radio dramas professionally but with the freshness of never having worked in the Radio medium.
4Radio sounds off with dramas ahead of launch
- Published: 07 May 2008 11:45
- Author: Robin Parker
The first fiction commissions for Channel 4’s fledgling 4Radio venture are to debut online later this month when the broadcaster unveils four audio dramas.
The scripts were chosen from more than 1,000 submitted to an online competition launched last year off the back of C4 theatre talent search The Play’s the Thing.
They were originally intended to be shared with OneWord before C4 pulled its funding from the station in December.
C4 now plans to use the web to launch the plays ahead of 4Radio‘s planned start at the end of this year and will also make them available as podcasts.
The 15-minute plays tackle heavyweight themes. Hospital doctor Andy Prendergast’s To the Broad Shore explores euthanasia; DA McIllroy’s The Interpreter features a confrontation between a Belfast police officer and a Chinese illegal immigrant; Stephen Todd’s Proud Songster looks at the impact of genocide in Rwanda; and Caroline Gilfillan’s The Colonel reflects on Chilean torture that took place in the 1970s.
All four are produced by Maud Hand of Maud Hand Productions and John Dryden of Goldhawk Productions. Hand has developed the project since January 2006. Dryden was invited latterly to come on board and is an experienced radio producer who has specialised in recording plays on location, most notably Radio 4’s The Cairo Trilogy, starring Omar Sharif.
The 4Radio plays are also made out of the studio in locations around London.
Directors lined up include Noreen Kershaw, the Life on Mars actress who has turned to directing Coronation Street and Shameless, and Andrew Foster, the New Zealand theatre director who developed cult comedy Flight of the Conchords for HBO and directed the feature film Eagle vs Shark.
C4 new media commissioner Adam Gee has championed the plays at C4, developing the project in his earlier role as head of 4Talent.
“Having created some content for 4Radio, much of it linked to established C4 shows, this is our first experiment in making radio drama sound different,” said Gee.
Article reproduced courtesy of Robin Parker and Broadcast