Archive for the ‘STIs’ Tag

Reaching the parts…

Bit of a turn up for the books today – the Sexperience sex education/information site I commissioned from Mint Digital and Cheetah TV to complement The Sex Education Show on Channel 4 in September/October is now really making its mark on Google…

Searching "sex"

Searching "sex"

Searching "sex education"

Searching "sex education"

So #1 for “Sex Education” and #2 for “Sex” itself – with 660,000,000 returns for the latter on Google that’s a pretty competitive space, making it quite a result for an 8 week old UK public service factual cross-platform project.

When I checked a few weeks ago Sexperience was running at 6,000% of the traffic of the official government sex ed site for teens (the sponsored link above). Meanwhile, the interactive dimension of Embarrassing Teenage Bodies which I commissioned from Maverick TV in Birmingham and which broadcast last week on C4 prompted 99,000 online STI Checks during the week of broadcast alone. So the big question for me remains how on earth do you get the government and its services to plug into and support this kind of energy, interest and engagement? Now those are parts that are harder to reach than you might think…

Advertisements
%d bloggers like this: