Archive for the ‘public health’ Tag

China links for Philip

The Sexperience 1000

China: Triumph and Turmoil – current Niall Ferguson series

My MoleChecker – first of 3 new Embarrassing Bodies apps

Live from the Clinic – the primetime show which span off of Embarrassing Bodies [see next] – saved the National Health Service over £400,000 to date through innovative video-based symptom checkers

Embarrassing Bodies: Live – a live switchover show, the first to switch from main TV channel to the web instead of a  multichannel digital channel – linked to the main Embarrassing Bodies site which is a hugely popular health site (the main rival and referrer to the official National Health Service site)

My Healthchecker – an aggregation of health self-tests which gather and use data in an engaging way – app version about to be released

The Sexperience 1000 – an attempt to liven up data visualisation and make data playful and entertaining

(linked to Sexperience – a sex education site driven by peer-to-peer learning, focused on experience as opposed to theory or opinion)

The Big Fish Fight  iPhone app – listed in Top 5 Lifestyle apps of 2011 by Apple

The Great British Property Scandal Empty Homes Spotter iPhone app

Public Value defined

This comment was recently posted on the Embarrassing Bodies website:

“After watching your show, my husband decided to check himself one night
whilst having a shower. To his shock he found a lump. He went straight
to his doctor and within a week he had surgery for testicular cancer,
needs to have a few more scans, but thanks to the show he managed to
find it in time.”

by Sinead in response to the How to Check your Balls video

One of four Embarrassing Bodies Self-Check videos

One of four Embarrassing Bodies Self-Check videos

648,000 videos were viewed on the site during the week of broadcast of Embarrassing Teenage Bodies last week.

How to Check Your Balls has been watched nearly 300,000 times in the last six months.

Reaching the parts…

Bit of a turn up for the books today – the Sexperience sex education/information site I commissioned from Mint Digital and Cheetah TV to complement The Sex Education Show on Channel 4 in September/October is now really making its mark on Google…

Searching "sex"

Searching "sex"

Searching "sex education"

Searching "sex education"

So #1 for “Sex Education” and #2 for “Sex” itself – with 660,000,000 returns for the latter on Google that’s a pretty competitive space, making it quite a result for an 8 week old UK public service factual cross-platform project.

When I checked a few weeks ago Sexperience was running at 6,000% of the traffic of the official government sex ed site for teens (the sponsored link above). Meanwhile, the interactive dimension of Embarrassing Teenage Bodies which I commissioned from Maverick TV in Birmingham and which broadcast last week on C4 prompted 99,000 online STI Checks during the week of broadcast alone. So the big question for me remains how on earth do you get the government and its services to plug into and support this kind of energy, interest and engagement? Now those are parts that are harder to reach than you might think…

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