Archive for the ‘Pixie McKenna’ Tag

Health Freaks

My next multiplatform project is coming over the horizon. Here’s how it was reported in Broadcast the other day. It is my second experiment in transforming pre-recorded TV shows into live viewing events to make the experience more engaging for viewers whilst encouraging them to watch the live broadcast stream (and therefore the ads which keep the wolf from my door).

Dr Pixie Mckenna

C4 orders health series and latest Kirstie show

6 August, 2013 | By 

Channel 4’s features division has continued its string of recent commissions by ordering a health series from Outline Productions and a Kirstie Allsopp show from Raise The Roof Productions.

The 6 x 30-minute Health Freaks will put traditional home remedies to the test to discover whether they have any medicinal value. In each episode a series of people who swear by a particular treatment or cure will present their favoured remedy to a panel of three GPs: Dr Pixie McKenna, Dr Ayan Panja and Dr Ellie Cannon. The trio will then debate the remedy and, if they decide it needs further investigation, will send it to a lab to be tested further.

The series, edited by Chris Walley and executive produced by Outline’s Helen Veale and Ross McCarthy, will test treatments such a breast milk being use to cure infections and an oat bath being a good way to tackle psoriasis.

Veale said: “This show is a way of allowing ordinary people to have their remedies scientifically analysed – something they may have been unable to do previously due to the time and cost constraints involved.  We’ve already had some really interesting results.”

The series, which was ordered by commissioning editor for features Nick Hornby and will air in the autumn, also has an innovative multiplatform element.

Viewers will be asked if they have first-hand experience of the remedy in question [and whether they reckon it will succeed in its medical trial] and a live insert into the pre-recorded programme will feed the results of viewers’ engagement during the show back into the programme.

Channel 4 multiplatform commissioning editor Adam Gee said: “The interactivity of Health Freaks is effectively transforming a pre-recorded show into a live television event. This gives viewers more of a stake in the outcome, while encouraging them to watch the broadcast rather than time-shifting. It’s an early experiment in a largely unexplored area which benefits viewers, advertisers and the broadcaster alike.”

hughs fish fightThe first such experiment was in the second series of Fish Fight earlier this year. We used Twitter to put pressure on the supermarkets by whacking them with 16,000 tweets over a 3-minute ad break as see here:

Article extract courtesy of Broadcast

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From 2-screen to 1-screen

Embarrassing Bodies

Opening up possibilities...

Off shortly to a gathering at Maverick TV to prepare for our ground-breaking live switchover show on 10th Feb. The significance of this experiment is that it is taking pioneering 2-screen televisual experiences like Surgery Live and streamlining them to a single screen containing both the video and interactivity (see screenshot in my last post  Bodies Live).

Here’s how it was reported this week in New Media Age:

Channel 4 spins off live web show from Embarrassing Bodies series

21 January 2010 | By Charlotte McEleny

Channel 4 is broadcasting an interactive live web show as part of the
Embarrassing Bodies series.

The broadcaster and production company Maverick TV will stream a live
programme directly after the TV show allowing viewers to influence the
content. Channel 4 said 150,000 people already engage online during or after
the episodes.

The content of Embarrassing Bodies: Live will come from the viewers, who can
comment, vote, submit content and have their health problems diagnosed live.

Each show will also feature a live health check to follow at home, such as a
breast or testicle examination.

Adam Gee, cross-platform commissioner at Channel 4, said, “We wanted to do
something that took complete advantage of being on the web, so anything that
has gone into the show shouldn’t be possible to do on linear digital TV.”

Users can interact in real time via the channel4.co.uk/bodies site but also through
social networks including Twitter and Facebook.

The web show will start after the second episode of the current series, which
airs on 10 February.

Bodies Live

Here’s my latest project as reported in this week’s Broadcast…

mocked up screenshot

C4 to air live Bodies show online

21 January, 2010 | By Robin Parker

Channel 4 show Embarrassing Bodies is to break new ground by launching a live, interactive spin-off show that airs solely on the web.

Maverick Television is producing three 20-minute episodes of Embarrassing Bodies: Live that will air online immediately after the C4 TX of the main show.

In a live studio-based feed, C4 News reporter Bridgid Nzekwu will discuss the main talking points from the episode with the show’s three doctors: Dawn Harper, Christian Jessen and Pixie McKenna. The team will also catch up with a case from the previous week’s show that has been selected by viewers.

Throughout the webcast viewers will be able to ask questions, vote in polls and upload pictures of their bodies for the team to discuss. The site will also host commentary from sites such as Twitter.

About 150,000 people typically go to Embarrassing Bodies’ established site after transmission, and it has attracted more than 4 million visitors to date. Users have viewed videos more than 5 million times and the best of their uploads have featured in the main show.

C4 cross-platform commissioner Adam Gee said: “It’s woven into the whole fabric of the show to have user interaction shaping the editorial very directly. We wanted to push the boundaries of what’s possible with interactivity around television and make it personalised. The good thing about returning series like this is that once you have a decent web audience, you can use the platform to experiment.”

After the live webcast has aired, visitors can choose whether to watch a full-screen version of the web-feed or watch the interactive version retrospectively.

The first episode will air after part two of the new run of the show, on 10 February.

[Article reproduced courtesy of Broadcast]

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