Archive for the ‘multiplatform’ Tag

So long and thanks for all the fish…

An extract from an article in Broadcast today. {courtesy of Broadcast}

 

 

Senior digital commissioners depart in C4 shake-up

 

Channel 4 commissioners Adam Gee and Jody Smith are to leave the broadcaster after more than a decade as part of a restructure at digital video service All 4.

The broadcaster is shaking up All 4’s editorial team, scrapping genre commissioning in favour of recruiting an overarching executive who will be responsible for curating, acquiring and commissioning programming.

As a result, Gee and Smith’s respective factual and entertainment multiplatform commissioning roles will close. It also follows the departure of shorts commissioner Isaac Densu, who left to join youth music brand SBTV in February after a year.

Around half of All 4’s 15-strong editorial team of online producers are also understood to be at risk of redundancy as a result of the changes.

C4 offered a clue to its plans in late April when it advertised for a Collections commissioning editor to help with the “transformation” of All 4.

Digital departures

Gee and Smith, who are expected to leave over the summer, have worked at C4 for 13 and 10 years respectively.

Factual multiplatform commissioner Gee was responsible for Embarrassing Bodies’ multiplatform output, Hugh’s Fish Fight and music amnesty campaign Don’t Stop The Music. He has collected an array of Bafta, RTS, Broadcast Digital and Emmy Awards.

He has commissioned over 25 short-form series since All 4 was established including My Pop Up Restaurant and Naked and Invisible, which has notched up over 6m YouTube views. He has also overseen digital shorts including Tattoo Twists, which led to E4 format Tattoo Fixers, and Drones In Forbidden Zones, the inspiration for C4’s Hidden Britain By Drone.

“I have loved every minute at Channel 4 and couldn’t respect its values more,” said Gee. “It has been a pleasure and a privilege to help establish Channel 4 as the world leader in TV-centred multiplatform; to set up and run the innovative and impactful IdeasFactory creative talent scheme when I first arrived; and most recently to get the channel’s short-form originals offer up and running with a distinctly C4 voice.”

 

Davidson-Houston thanked the pair for their “huge contributions to Channel 4’s reputation for innovation” in a note to staff. “They have boldly gone where no one has gone before,” he added.

The broadcaster will be looking to build on strong foundations. After launching All 4 around 12 months ago, digital revenues have rocketed to £82m, up 30% from 2014’s figure of £63m.

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Don’t Stop the Music

Here’s a brief video summary of the Channel 4 multiplatform / transmedia project- Don’t Stop the Music featuring concert pianist James Rhodes – whose nomination for an International Digital Emmy was announced this week in New York. It is one of 4 nominees in the Non-Fiction category, one of 12 nominees in total.

Here’s what the warehouse looked like where the 7,000 instruments were gathered in their journey from people’s attics to 150 primary schools across the UK. Entering this warehouse and seeing this sight was one of the highlights of my career.

Links for Orna

Some concrete examples of multiplatform TV (factual)

The Great British Property Scandal (case study video)

George Clarke Great British Property Scandal

Seven Days (case study video)

Seven.Days_48sheet_Version.B_HR2

Embarrassing Bodies: Live from the Clinic (case study video)

embarrassing-bodies-series-3

Big Fish Fight  (case study video)

hughs-big-fish-fight

D-Day as it happens (post-TX website)

dday

Foxes Live (post-TX website)

foxes_live

 

The New Rules of Engagement

This extract from Broadcast is based on a roundtable discussion about the state of play of multiplatform and interactivity around TV.

The new rules of engagement

14 March, 2013 | By 

What are broadcasters and producers bringing to the table in multiplatform projects – and how can they make them pay? Broadcast brought together the key players at a roundtable sponsored by Xbox

Broadcast 150313

ROUNDTABLE THE PANEL

Alex Farber (chair) Web editor, Broadcast
Adam Gee Multiplatform commissioner of factual, Channel 4
Harvey Eagle Marketing director, Xbox UK
Paul Bennun Chief creative officer, Somethin’ Else
Peter Cowley Managing director, Spirit Media
Victoria Jaye Head of IPTV and TV online content, BBC Vision
Anthony Rose Founder, Zeebox
Janine Smith Creative director, Zodiak Active

Why is innovation so important?

Paul Bennun All of us want to create wonderful services, products and content that is going to be enjoyed and used by as many people as possible. You can’t just think about programmes any more; you have to use design-thinking, and that means employing more than one platform.

Do viewers want innovation?

Anthony Rose When there was only black-and-white TV, it’s unlikely people were clamouring for colour; they didn’t know it was possible. As a developer, you take bigger bets on things that you think have a high chance of succeeding and smaller bets on things that are fun to try. That’s the joy of innovation.

How do they engage with content?

AR Once the BBC filmed beautiful things for TV, then it began producing programme pages online, then second- screen apps. Then Twitter arrived offering conversations around content. The nirvana is that some programmes could be completely interactive. Imagine The Voice where the audience is the fifth chair.

PB I disagree, I do not want to be calling the shots on a football match. I want a director to tell that story because they can do a better job than I can. Interactive dramas that try to work on a mass scale tend to be worse than a simple linear experience.

Adam Gee But Embarrassing Bodies: Live From The Clinic is exactly in that space. You can watch the show at 8pm and have been on it by 9pm. It throws the emphasis back on live TV, which is good for advertising. There is a sweet spot between TV and interactive where you can get mass participation and rewarding, new experiences.

Janine Smith We have reached a point where we can learn from things we have done, and develop new formats where the multiplatform element is integral and not just an extended add-on.

There is a sweet spot between TV and interactive where you can get mass participation and rewarding, new experiences.  Adam Gee, Channel 4

Has the role of the broadcaster changed?

AG It’s critical to ask what you can bring as a broadcaster that no one else can. Facebook, Twitter or Zeebox couldn’t make Live From The Clinic. You want to get to a position where if you extract the digital from the TV, it’s a lesser programme and vice-versa.

VJ Programming is still one of the key catalysts for social discussion. You’ve got to put something great out there for the audience to get excited about. Only we can bring Sir David Attenborough to Twitter for a chat about Africa.

AG I always ask if what is being proposed is better than a really good TV show and Twitter. Big Fat Gypsy Weddings is one of the biggest factual formats on Channel 4, but there’s nothing much that we can usefully bring to the party in that case – so we don’t…

Peter Cowley Editorially I agree, but if you were a purely commercial broadcaster you might have a different view.

PB When the BBC removed its multiplatform commissioning, it effectively started presenting itself to the world as a TV commissioner. Because the BBC measures itself on its performance with TV programmes, it isn’t measuring the success of its digital formats.

AG We’re in a different place at C4. The past 18 months has been about trying to find the passage from digital to television. I’m working on a panel show that started life as an online arts commission; it’s a sign of maturity that this direction of travel is now possible.

How mainstream are multiplatform projects becoming?

VJ Media literacy is a big job for the BBC. The challenge is: how do you invite and choreograph 6 million people to download an app and play along with a 35-year-old programme such as Antiques Roadshow?

HE We are now trying to expand our audience beyond core gamers by creating content and entertainment experiences with broader appeal.

Who are the emerging players?

VJ Felix Baumgartner’s space dive really showcased the mixed economy: a 10-minute live event, funded by Red Bull, with 8 million YouTube viewers, followed by a BBC documentary funded via a completely different model with National Geographic. It shows the new players that are bringing audiences content.

PB Red Bull has no broadcast infrastructure overheads. It will ask how something executes across the different platforms and won’t draw any distinctions. We made Red Bull’s Bedroom Jam, which included an online music competition and a live broadcast. A programme doesn’t sum up what we’re trying to achieve any more.

HE We’re trying to go beyond the console model and become a service that exists across multiple devices.

AG The new YouTube channels are an area where TV baggage is damaging. Some have squeezed out everything that’s really good about YouTube. You want that energy that comes from someone being able to record, edit and bang something out in three hours.

Extract published courtesy of Broadcast

Broadcast New Rules of Engagement

 

 

Links for Ritva

Image

Mary and Dina like playing imaginary twins and dressing trash-chic

(All Channel 4 unless otherwise designated)

Channel 4 Digital Personas

Multiplatform metrics

Street Style – a pilot: photoblogging street fashion (2006) – this is simply the vestiges of the site with no backgrounds/design stylesheets

Style the Nation – second screen aspects can be spotted in this vid (see background here and here, plus show here)

Fashion House – Euro fashion design

How to Start Your Own Country (BBC – Danny Wallace)

Chop or Not – game to cut the budget deficit

Sell or Not – variation for Selling Off Britain Dispatches documentary

X – youth election site (2005) – Election Machine (based on manifestos, matching user preferences to parties) – no longer online

Meet the Natives – viewing a nation from outside

Groovy Fellas (1988) Jools Holland wrote and performed in a six-part comedy documentary series with Roland Rivron, The Groovy Fellas, about a Martian visiting Earth. Basically the same premise as Meet the Natives. Not online.

Train Journeys from Hell – UGC listed on this page, also see YouTube presence

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