Archive for the ‘media guardian’ Tag
A colleague sent me over a link to the last Media Guardian podcast in which I made an unwitting appearance. Maggie Brown saw a speaking gig I did last week and said it made her realise that “there are some people there [at Channel 4] with real knowledge driving the 4iP fund which I hadn’t expected” – I was talking about my Landshare project which goes live tonight as soon as the DNS switches over from the old Registration site .
So that much was spot on
What The Guardian unfortunately failed to do with their careful fact checking and old school journalistic attention to detail was:
- get my name right – I was Tony Gee (an amalgamation with the next speaker who was Tony Ageh of the BBC)
- ascribe the project to the right source – not 4iP which is not behind Landshare but Channel 4 Cross-platform (since it is related to a primetime TV show, River Cottage)
- grasp the purpose of the site – not getting allotments but sharing land (the clue’s in the name)
- link it to the right partners – Royal Horticultural Society was singled out from a wide coalition including the National Trust, Garden Organic, Capital Growth et al, with no sense that Channel 4/Keo Films was the prime-mover
The thing that stands out for me about event where Maggie saw me speak (at the Voice of the Listener and Viewer, chaired by Roger Bolton) was a rather odd question I got at the end from a lady in the audience:
- Why did you use all that jargon?
- Sorry, hadn’t meant to, was really trying to avoid it, what did I say?
- Well what did you mean by “pipes”?
- Those things water flows through
- Well what about “ether”?
- Sort of airy
Still, it was lovely to appear in the Media Talk podcast, not least in that it squeezed out a begrudging recognition that we do some good stuff at Channel 4 in the networked media world. Now I love The Guardian as much as the next white, male, Oxbridge-educated, middle class person – my own flesh&blood works there on the Sports desk, the luverly Jemima Kiss writes great stuff in it, a nice gardening man in G2 wrote a double-page spread about Landshare and Veg Doctors in it today – but it does bug me that the highly respected organ spends a lot of time having a go at C4 without declaring its vested interest (including vested interests in terms of the Guardian/Scott Trust’s media ownership such as radio stations etc.) in the Channel’s future not being secured by the Powers That Be as we travel over the crossroads of digital switch-over – how it would love to be the counter-balance to the BBC in the public service media landscape. But when we ask ourselves whether Skins viewers read The Guardian over breakfast every morning? whether the Sex Education Show viewers turn to The Guardian for a chance to talk openly about sex education issues? whether The Guardian can do a Jamie’s Scool Dinners? we understand why Channel 4 has its place in the landscape and why people of all sorts dig it.