Archive for the ‘maternity’ Tag

Life Begins

Here’s Broadcast on the first of my two launches this week…

C4 site to share birth stories

9 February, 2010 | By Robin Parker

Channel 4 has launched a site featuring video feeds from 40 cameras fixed within a maternity ward to support documentary series One Born Every Minute.

The site, Life Begins, features video shot over the course of a month that can be explored in narrative sequence, thematically, by location or by contributor.

The site,, also hosts a real-time map tracking births across the globe as they are announced on Twitter, a ‘midwife of the month’ and testimonies from couples before and after the births, including tales of babies born in unexpected places.

The site is produced by Airlock and features video shot by Dragonfly, the indie behind the eight-part TV series.

The project was commissioned by C4 cross-platform commissioner Adam Gee, who said: ”Anyone who’s had a baby knows how nerve-wracking the prospect of giving birth can be and how difficult it is to get an honest, balanced view of what it’s really like giving birth.

“We wanted to demystify it and give a glimpse into those spaces in the hospital you don’t normally see in action until you’re there for real. The footage on the site is wonderfully moving but, more importantly, captures the reality. I don’t think there’s anything more valuable we could offer parents-to-be.”

One Born Every Minute starts tonight [Tues 9th Feb 21:00] on Channel 4.

[Article reproduced courtesy of Broadcast]

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