The night of 9th/10th November 1938 was Kristallnacht in Nazi Germany. The Kristall/crystal part of the name refers to the broken glass from the smashed windows of Jewish shops, businesses and synagogues. Jewish homes, schools and hospitals were ransacked, damaged and destroyed. Over 250 synagogues and 7,000 businesses were attacked. 30,000 Jewish men were arrested and sent to concentration camps.
The event was widely reported, pretty much as it was happening, largely by foreign journalists working in Germany. With what impact is a moot point.
Kristallnacht was made possible by the support, funding and protection afforded the National Socialists by corporate Germany. Five years earlier (on 20th February 1933 at the palace of the President of the Assembly on the banks of the Spree in Berlin) 24 leading industrialists had attended a meeting with Hitler and Göring. In the wake of it they coughed up money and other support. In doing so they cleared the way for the rise of the Nazis and ultimately Kristallnacht and the Holocaust. This key event is brilliantly spotlighted in Eric Vuillard’s Prix Goncourt-winning novella (récit) The Order of the Day/L’Ordre du Jour.
The brands at that meeting included:
- Allianz – the insurance and financial services multinational which sponsors the stadium of our local rugby team, Saracens
- Opel – their cars are now sold in the UK under the Vauxhall brand – they’re even sold in Israel, under their own name
- Bayer – the multinational pharma company with the motto “We exist to help people thrive” – wrong people in 1933
- BASF – whose tapes I used to use to make mixtapes as a teenager
- Agfa – whose film I used to use as a budding teen photographer
- Siemens – the multinational manufacturer with the motto “Ingenuity for life”
- IG Farben – broken up after the war on account of having supplied the gas for the gas chambers among other evils – the main successor companies are Agfa, BASF, Bayer and Sanofi (motto: “Empowering Life”)
- Telefunken – a tellies and hifis name from my youth
So the brands (and their logos) long outlived the Jewish businesses with the broken shop-windows, the people who ran them and the congregations that filled those synagogues.
A great irony is that another sledgehammer wall smashing event took place in Germany on 9th November – the fall of the Berlin Wall in 1989.

The evolution of an eagle-based logo

The Eagle has Landed

Nazis loved eagles too – this eagle is looking the other way

Blitzkrieg means lightning war

Nazis loved lightning too

A cross-based logo (1904)

The cross has persisted

A cross-based logo – Hackenkreuz (= hook cross)

IG Farben (which created bad chemistry) morphed into BASF among others

IG Farben dissolved after the war

An IG Farben Luftschutz helmet – oddly familiar

Another recipient of IG Farben

Life?

Life? Another recipient of IG Farben

Lightning strikes thrice
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