Archive for the ‘disability’ Tag

Superhumans v Ability

On the day of the Opening Ceremony of the Rio Paralympics, it’s interesting to contrast the UK television marketing of London 2012 vs Rio 2016

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2012: Meet the Superhumans

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2012: the week between the Olympics and the Paralympics

 

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channel_4_paralympic_ellie

2016: Ability

channel_4_paralympic_david

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