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What’s pumping the nads of the telly industry?

Here’s a nice little piece from the new issue of the cracking 4Talent magazine. It’s come along way over the 9 issues to date, evolving out of Ten4 magazine based in the West Midlands to become the nationwide contender it is now. This issue’s gorgeous cover in Burne-Jones colours is designed by London-based Slovakian designer Petra Stefankova, one of the winners of last year’s 4Talent Awards (for which I had the honour of presenting the New Media award).

cover of 4Talent magazine

Adam Gee: New Media Factual

“I have an upcoming project, codename Sam I Am. I’m busting to tell you about it but I can’t yet [Update SP4 readers: it soft launched today, hence the link]; it’s necessarily under wraps. It’s a very entertaining concept and interactive experience which still manages to convey a substantial meaning – in this case about the diversity of Islamic culture, and the narrowness of most of our experience and understanding of it.

The commission I’m most proud of: The Big Art Mob. It applies new technology and media behaviours to a worthwhile public task: mapping the best of Public Art (from bronze geezers on horses to Banksys) across the UK. Interested people from all around the country and beyond (we’re big in Brazil) are photographing artworks on their mobiles and uploading them to the map, having a good online natter about arty stuff along the way. You can interact wherever you are – I’m particularly proud of the WAP (mobile) site at bigartmob.com/mobile. It’s been nominated for 3 Baftas alongside the likes of the iPlayer and Dr Who, so it’s punching above its weight in true C4 stylee.

In the way that Big Art Mob finds a worthwhile purpose for moblogging (mobile blogging) I want to find missions and purposes for other emerging interactive tools and technologies like, say, Twitter – in itself geek masturbation and possibly the end of civilisation as we know it, with a creatively conceived context perhaps something exceedingly good.

I’ve spent the last 5 years at Channel 4 exploring what public service means in a digital world – from Big Dig to Big Art Project, and one or two projects that don’t even have ‘Big’ in the title like Picture This and Empire’s Children. But Big is important: ambition, scale and impact are all vital.

Cross-platform and interactive media is what’s pumping the nads* of the telly industry right now, and it’s vital to its future. All the creative and entrepreneurial energy is welling up in these areas and Channel 4 is ready for action.”

* [John Bender is absently tearing up books]
Andrew Clark: That’s real intelligent.
John Bender: You’re right. It’s wrong to destroy literature. It’s such fun to read. And…
[examines title] …Moe-Lay really pumps my nads.
Claire Standish: Moliere!

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