Public Value defined

This comment was recently posted on the Embarrassing Bodies website:

“After watching your show, my husband decided to check himself one night
whilst having a shower. To his shock he found a lump. He went straight
to his doctor and within a week he had surgery for testicular cancer,
needs to have a few more scans, but thanks to the show he managed to
find it in time.”

by Sinead in response to the How to Check your Balls video

One of four Embarrassing Bodies Self-Check videos

648,000 videos were viewed on the site during the week of broadcast of Embarrassing Teenage Bodies last week.

How to Check Your Balls has been watched nearly 300,000 times in the last six months.

Bodies

Had a rather good day at work! 100,000 people used the videos commissioned for my latest project, Embarrassing Bodies, in the first two hours after broadcast of the kick-off show last night. That bodes well for a lot of self-checking and preventive health activity. One Self-Check Video was viewed 24,000 times in those two hours. And there were well over half a million pageviews in the first 12 hours. NHS eat your heart out… (or more productively and with less risk of MRSA, work with Channel 4 to get this kind of thing across effectively.)

Another C4 speciality is scheduling. Tonight’s a classic:
21:00 Embarrassing Bodies
22:00 Michael Barrymore – What Really Happened? (Honest, Officer, I’ve no idea how that embarrassing body got there…)

Embarrassing Bodies TV: Maverick TV
Web: Maverick TV and Made Media

Guardian article by Jemima Kiss