C4’s surreal Twitter experiments

Here’s a piece on integrating Twitter with TV courtesy of C21 Media, written by Jonathan Webdale:

SOCIAL MEDIA 2010: Channel 4 new media commissioner Adam Gee says Twitter saved the life of one of the channel’s documentary makers and is responsible for resocialising TV. Jonathan Webdale reports.

As a UK public service broadcaster, Channel 4 has a remit to innovate and over in its factual department that’s exactly what new media commissioner Adam Gee (left) has been doing with Twitter.

Gee, or @SurrealThing as he’s known to his followers (more on this later), cites four projects, each of which illustrates a different use of the micro-blogging service. The first came in July 2008 with Osama Loves, a multi-platform travelogue that sent two people off around the world to find 500 people named Osama in 50 days in a bid to counter Muslim stereotypes.

The journey included visits to places with limited internet and mobile network access, so the stripped down simplicity of Twitter 140-character updates offered a means for the protagonists to keep the narrative going.

“We knew we would have bandwidth issues when they were in the middle of Nigeria or some corner of Indonesia and we needed a different way of communicating, so we used Twitter to tell the story,” says Gee.

Similarly, Alone in the Wild, a series that last year followed documentary maker Ed Wardle’s attempts to survive in solitude when abandoned in the Yukon, also employed Twitter as part of its narrative.

While Wardle wasn’t allowed two-way communication with the outside world, he was permitted to tweet just once a day, partly as a way of adding further perspective to his experience, but also to allow the production team to keep tabs on his progress.

Wardle was trying to last three months in the wilderness but failed to find reliable sources of food and his physical and mental health deteriorated to the point where he had to be rescued after seven weeks.

In one of his Twitter posts he said he was losing weight so quickly that his muscles were disappearing. Another mentioned that his heart was at 32 beats per minute, when 60-100 is considered healthy.

“I can’t definitively prove it but it saved his life because when he started struggling psychologically it first became evident in his daily tweets,” says Gee.

Two other C4 shows drew on Twitter to shape their editorial direction in real-time. A year ago, Surgery Live was a series of four one-hour live operations that ran stripped across the week at 23.00. Viewers were able supply questions to the surgeon via Twitter while he was carrying out procedures such as removing a pituitary tumour or opening a heart.

“I’m pretty sure that this was the first time a UK broadcaster deliberately used Twitter and integrated it into a cross-platform project,” says Gee. It’s probably pretty safe to say as well that few broadcasters other than C4 would have chosen such as initiative to pop their Twitter cherry.

“The system was such that you could tweet a question and that question could get from your mobile or laptop to air in 90 seconds. We had to have a slight delay on the live feed in case something serious went wrong, but it was an absolute thrill to have such a direct impact on the programme.”

Gee himself tweeted in some questions from home on a couple of nights using his then anonymous handle. “Those were before the days when you had your actual name on the Twitter account,” he says. “The reason that my Twitter identity is SurrealThing is because when I first saw it about three years ago I thought it looked like the end of civilisation as we know it.”

But Gee decided that he needed to get to grips with Twitter if he was ever going to be able to commission anything that made use of it. “So I was a Surrealist for the first year, tweeting about melting watches and stuff like that. I couldn’t get what it was for. But over time what emerged was a tool waiting for a mission.”

Through the three experiments listed above he feels he’s now pretty clear about what that mission is, as far as broadcasters are concerned.

The fourth project he notes, Embarrassing Bodies: Live, took Surgery Live a step further, transforming what had been a two-screen experience for viewers into one. Ironically, however, it used a “Twitter-like” interface that ran on C4’s own website, rather than actually integrated filtered messages from the public Twitter feed.

“We didn’t want an un-moderated stream of stuff being published to the site and in that particular instance it was actually easier to build the functionality and integrate it into our moderation system than to use Twitter separately,” says Gee, though he doesn’t rule out direct tie-ups in the future.

Live broadcasts are definitely where he sees Twitter having its greatest applications but he notes that it’s not relevant to all programmes. “You’ve got to be careful what you build your Twitter cross-platform activity around because if it’s over-complex or requires too much concentration it’s not ideal. You actually want something you don’t have to concentrate on too hard,” he says, giving awards shows as a classic example.

As a general observation, Gee believes that C4’s Twitter experiments have helped crystallise exactly what the micro-blogging service’s mission is from a broadcaster’s perspective. “It’s resocialising TV,” he says. “Once, you might have chatted the next day over a shared big TV experience, but with the much more fragmented TV world we have now it replaces that – which I think is it’s greatest strength. That’s where the value for the channel is.”

Jonathan Webdale
27 Apr 2010
© C21 Media 2010

Please note: C21 Media provides free daily email bulletins and their site is a mix of free and paid for content. This article is reproduced courtesy of C21 Media – click here to register (top right) for their free daily email

Embarrassing Bodies: Live was nominated yesterday for a BAFTA TV Craft Award for interactive creativity

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The skinny on Skinny-dipping

Rupert Brooke in Granchester (with soft collar)

On Thursday evening I joined Channel 4 colleagues at The Courthouse Hotel [formerly the Marylebone Magistrates Court, was glad to see cells have been imaginatively retained] opposite Carnaby Street (a resonant area for me as just round the corner from my very first workplace, Solus in Marshall Street, Soho, whose attic contained hidden gems like footage of Jimi Hendrix at the Isle of Wight and James Baldwin in Paris) to view as it was broadcast a programme I had (deliberately) only seen as raw footage – Alone in the Wild. Since the beginning of July we have been publishing online the rushes of the show as they came out of the wilderness of the Yukon, where cameraman/film-maker Ed Wardle was living and recording his experiences himself, completely alone in the wild. My part of the cross-platform commission also involved publishing daily out-going only short messages from the wild via Twitter, which were subsequently used to punctuate the three films in the series. [Next one is this Thursday at 9pm on C4]

One scene in Episode 1 saw Ed delighting in a skinny-dip in the lake where he had made camp, frolicking like a child, immersing himself with joy in the place he shared with a stately moose and grayling destined for his frying pan.

I’ve been equally struck recently by accounts of poet Rupert Brooke’s skinny-dipping activities in Granchester, a place made magical for me after a lone moonlit cycle-ride to there in the middle of one Romantic night. In particular, accounts of ‘The Midnight Swim’ when this proto-hippy young poet shared the waters of Byron’s Pool with the unstable, radical woman of letters Virginia Stephens, later Woolf, who finished her life alone in the underwater wild of a Sussex river.

It was 1911. They were both single. Rupert was 24, Virginia was 29. It was the year Poems 1911 was published (clue in the title), Brooke’s one and only volume of poems to appear during his actual lifetime. (Woolf’s first novel appeared four years later.)

Christopher Hassall describes the incident in his biography of Brooke (Rupert Brooke: a Biography 1964):

“It was the end of August. Virginia Stephen arrived at the Old Vicarage and occupied Ka’s bed on the other side of the house. The garden room was strewn with scraps of Strindberg, pages of Bland Vassen and fragments of verse. Probably the guest had brought with her an early chapter of The Voyage Out to revise while Brooke was reading or writing stretched out on the grass. One warm night there was a clear sky and a moon and they walked out to the shadowy waters of Byron’s Pool. “Let’s go swimming, quite naked,” Brooke said, and they did.”

Brooke mentions in his well known poem The Old Vicarage, Granchester this pool where his poetic forebear Byron swam when no-one was about:

Still in the dawn waters cool
His ghostly Lordship swims his pool

The painter Augustus John, who lived nearby with a caravan load of hot women and brown children, was also a naked frequenter of the pool, as was the philosopher Wittgenstein.

The Midnight Swim is also fictionalised and extrapolated upon in Jill Dawson’s recent novel The Great Lover which I read on holiday this August (exactly 98 years after the skinny-dip in question), kindly given to me by Aysha Rafaele (a fellow C4 Commissioning Editor from Documentaries) who spotted it in the Richard & Judy Book Club pile.

So any action between the two of them, both swingers-both-ways? Rupert, I get the impression, was more inclined to the hetero. Virginia must be well documented but I’m not sure exactly how her bi was balanced. Lytton Strachey had proposed to her two years earlier but they both realised, in the cool light of day the next morning, it wouldn’t work out. I don’t think any one knows or ever said quite what occurred, which leaves it as a lovely little mystery…

The Midnight Swim wasn’t their first watery encounter. In April 1899 (Rupert was 11, Virginia was 17) the Brookes went to St. Ives on holiday, where Leslie Stephen was also vacationing with his family. The two of them played together by the sea.

Yeats called Brooke “the handsomest young man in England”. By the year of The Midnight Swim, Brooke was secretly engaged or attached in some fashion to Noel Olivier, a fascinating character in her own right (Rupert was 24, Noel was 19) here’s her Wikipedia entry.

I had a go recently at drafting a Wikipedia entry for her sister Brynhild who seemed a promising character, the most beautiful of the Olivier sisters, but there’s very little to go on. This is what I have so far:

”’Brynhild Olivier”’ (1886 – 13th January 1935) was a member of [[Rupert Brooke]]’s circle before the First World War and associated with the [[Bloomsbury Group]]. She was the fourth daughter of [[Sydney Haldane Olivier]], 1st Baron Olivier, and Margaret Cox; she was sister of Margery, Daphne and [[Noel Olivier|Noel]].

She married art historian [[A. E. Popham]] (Arthur Ewart Hugh Popham, known as Hugh) in 1912 (becoming Brynhild Popham). Hugh Popham was a friend of Rupert Brooke. They were divorced in 1924. She married [[F. R. N. Sherrard]] in 1924 (becoming Brynhild Sherrard).

She was the mother of [[Anne Olivier Popham]], who became the wife of art historian and writer [[Quentin Bell]]. She was also the mother of the poet, translator and theologian [[Philip Sherrard|Philip Owen Arnould Sherrard]] (born 23 September 1922, Oxford).

Brynhild was the first of the four Olivier sisters the poet Rupert Brooke met. Although she was reputedly the most beautiful, it was her sister Noel Olivier for whom Brooke fell.

She was first cousin of the actor [[Laurence Olivier]].

If there’s anyone out there in internetland who knows anything more about Brynhild (Bryn) Olivier, please do let me know via comments or however so I can get enough substance in the article to make it acceptable for Wikipedia – i.e. more information on what she achieved in her adult life.

Rupert and Noel met in 1908 when he was 20 and she a 15-year-old schoolgirl at the then fashionable, progressive Bedales in Petersfield. Noel’s father was Lord Sydney Olivier (uncle of dear, dear Larry), a prominent Fabian and high-ranking civil servant, serving in his time as Governor of Jamaica and Secretary of State for India.

Bedales was something of a centre for getting your kit off. Various members of Brooke’s circle had been there, the first co-ed public school, which encouraged a passion for the open air and healthy outdoor games. Nude swimming and sunbathing (segregated) made it on to the curriculum (hoorah!). The Sun Bathing Society’s Annual Summer Conference was held there in 1931 and naturists used the Bedales grounds out of term in the wake of their starting to organise in Britain during the previous decade.

Noel went on to have a long and interesting career as a doctor, politically active in a way reflecting her Fabian roots. Rupert had a short one as an early crash-and-burn teen hero, paving the way for everyone from James Dean to (fellow Cantabrian) Nick Drake to River (appropriately enough) Phoenix. He didn’t quite make 28. He cast himself as a Neo-Pagan (becoming a central figure of an eponymous group of writers and artists) and Virginia confirmed this: “He was consciously and definitely pagan.” They were the original Teddy Boys, the reckless youth of the Edwardian era, rebelling against the constraints of stiff-collared Victorian ways.

Embodying the Neo-Pagan ideals of youth, comradeship and the Simple Life, Brooke revelled in going barefoot and skinny-dipping: “Two miles from Cambridge up the river I wander about barefoot and almost naked. I live on honey, eggs and milk.” (letter to Noel Olivier, summer 1909). A bit of Romantic exaggeration of course, but Rupert certainly enjoyed casting off a few layers.

This summer I had the Simple Pleasure of bathing in Lough Hyne, just outside of Baltimore (the one in West Cork as opposed to The Wire one). It is pretty much unique as a salt-water lake, quite the place to go if you want to hang with a goby, shanny, blenny, three-spined stickleback or clingfish. Its salty water reminded me of another top bathing experience – the Blue Hole, East of Port Antonio, Jamaica (aka the Blue Lagoon since Brooke Shields skinny-dipped there in 1980, directed by Randal Kleiser, who I had a ridiculous phonecall with when I was working at Solus – for some unaccountable reason I turned momentarily into The Player, luckily old Randy couldn’t see the tenderfoot at the other end of the transatlantic line). The Blue Hole is a mixed salt and fresh water lagoon, fed by cold underground springs. When you swim you have the unique experience of one stroke warm, next stroke cool, warm, cool, warm, cool, warm, cool. Divers and scientists say it has a depth of about 180 feet. Local islanders say it is bottomless and a monsterous creature lives down below. The mixture of intense physical pleasure and underlying anxiety of the sheer extent and unknowableness of Nature is an experience common to skinny-dippers the world wide.

Channel 4 and Digital Participation

One of my current projects is Alone in the Wild. Cameraman Ed Wardle has gone into the wilderness of the Yukon to film himself and how he copes with 12 weeks of total isolation. Each morning, as part of the safety protocol, he has to send an “I’m OK” message. He does this by sending, from a semi-disabled sat phone (can do outgoing SMSs only), a short message which is posted on Twitter www.twitter.com/aloneinthewild . He’s just started his third week out there – you can see some of the early rushes here and here, more to follow tomorrow [he leaves off his tapes in a dead letter box-type drop-off from where they are later collected by helicopter or float-plane once Ed has moved on, so no human contact] – and already after this opening period, it is clear that Alone in the Wild is bringing new people to Twitter/microblogging as these screenshots illustrate:

This is a good, clear illustration of how Channel 4 inspires Digital Participation aka Digital Media Literacy aka Being Digital [Digital Britain report] by providing a purpose or mission or story. “Inspires” is the key word – it is what is sometimes lacking from social networks and platforms, and it is what Channel 4 consistently offers – Inspiration is a rare commodity. Even Twitter is basically a tool in need of a task or purpose, it is only as good as the things people find to do with it. Alone in the Wild provides clear guidance on how to join in the conversation on Twitter, part of Channel 4’s commitment to helping drive Digital Participation. But Ed’s “awesome adventure”, his inspiring story of courage and endurance and an unquenchable desire to do the extraordinary (he has been up Everest twice, been to the North Pole, every year he tries to do a new extraordinary thing, but never has he done one in isolation like this, a whole new challenge, as much psychological as physical) his inspiring story is the real energy which is motivating people to have a first go at digital social media.

Tweet Dreams Are Made of This

[This post was originally published in an edited form on The TV Show blog]

Twitter has been in the mainstream media a lot in recent months. Surgery Live was the second of three experiments by me run out of Channel 4’s Cross-platform Department using this increasingly popular ‘microblogging’ service in connection with television programmes. The experiment reflects the increasingly common habit of ‘Twittering’ whilst watching TV, plugging in to that behaviour in the context of a bold, educative factual television series – importantly a live one.

[Twitter, if it hasn’t crossed your path, is a website from which you can send short messages (of up to 140 characters) to a network of people who are interested in similar things to you or who to choose to follow your short messages or ‘tweets’.]

When I first saw Twitter a few years ago I thought it was the end of civilisation as we know it. I gave myself the identity SurrealThing on the site because I felt at the time the only way to engage with it was as a persona or character, so I decided to be a Surrealist to match the weirdness of the whole concept. I began tweeting about melting watches and the like. Since then I’ve come to see it as a tool in search of a purpose and the three experiments I’ve commissioned (as Channel 4’s Cross-platform Commissioning Editor for Factual) have been about applying the Twitter tool to a worthwhile mission.

The first experiment, early last summer, was Osama Loves which used Twitter to enable two young British Muslims to go in search of 500 people called Osama right across the Islamic world with a view to illustrating the diversity of Muslim culture. Twitter was used in that instance as a means of updating Channel 4 viewers from areas of the world where they couldn’t get online or didn’t have sufficient bandwidth and were forced to rely on mobile to send in their updates or respond to their followers.

Surgery Live – broadcast live on Channel 4 in May – used Twitter to enable viewers to ask questions and discuss live the surgical procedures featured in the series. Viewers were invited to watch a selection of four fascinating operations live at around 11pm each night of the Surgery Live week. From open heart surgery to awake brain surgery to keyhole surgery, the programmes invited viewers to ask questions of the surgeons via Twitter (or email or phone), all filtered via the production team who selected the most interesting questions which were then posed through the intermediary of the presenter, arch-Twitterer Krishnan Guru-Murthy of Channel 4 News. So a matter of seconds between tweet and the question being asked on live TV.

There is of course a long and honourable tradition of surgeons talking and teaching whilst operating and every effort was made to make the Surgery Live questions and answers no more distracting than that normal medical training practice.

So viewers were encouraged to tweet away during the live operations, sharing their thoughts and asking questions. The big difference from the few previous experiments in this area is that this was live TV and you could make an impact with your tweet on the actual TV editorial. Now of course there are echoes of phone-ins and combining TV with forums/chatrooms the best part of a decade ago (notably by Danny Baker on Channel 4) but what this new generation of social media brings is a networked conversation which is global, searchable, tagable and open. In other words, unlike emails, text messages or phones, you can join in a discussion among numerous people from right across the UK and beyond – fellow viewers, experts, medical students, enthusiasts, all manner of interested parties – live and simultaneously.

The online dimension of the project was produced by Windfall Films (who made the TV series) in collaboration with the Wellcome Trust. Included on the Surgery Live website was a section on how to use Twitter, to enable anyone unfamiliar with it to get up and running in under 5 minutes. This is part of the Channel’s ‘digital media literacy’ activities.

The third in this series of experiments is the forthcoming Alone in the Wild which will start life properly on Twitter on 27^th June (watch this space – there is some early activity already). It revolves around a British man immersing himself alone in the wilderness of the Yukon for three months.

To get a sense of how the Surgery Live experiment panned out I leave it to the words of our viewers/participants. One measure of its impact was that it ‘trended’ #1, #2# or #3 on Twitter every night – that is, for a while around transmission was the 1^st, 2^nd or 3^rd most popular topic globally. Another is that by the second night, if you googled the word “surgery” the Surgery Live website showed up number 2 of 121 Million results.

philroberts: #slive this could be one of the best models for twitter, live interactive feedback brilliant twitter was a great enhancement to the show

manpreet1: Surgery live on channel 4, and #slive, was a great use of a new format.

bruceelrick: @wellcometrust it was a great success on twitter. #slive now 3rd most popular trend on twitter – pretty great achievement!

J_Dizzle_: just watched heart surgery live on channel 4, twitter questions and updates.. very well done. #slive

mjmobbs: #slive excellent, see you tomorrow, really enjoyed the Twitter and Live TV combination.

Furgaline: What a brilliant way to educate people… #slive

warrenfree: Enjoyed watching Channel4 adoption of twitter to allow us to question the surgeons.. Interesting to watch too #slive

OotSandShaman my question was just asked on @surgerylive! man twitter kicks ass

Sarahgrittin09 #slive good to see social networking sites used for more interesting things like this rather than poncy photos and relationship statuses!

vas_876 @ajd90 Hey, looks like #slive has brought loads of us prospective medics to twitter

mygadgetlife: #slive really C4 a great program made all the more enjoyable with twitter but poor scheduling  [some viewers were upset that the live broadcast had to end after its allotted hour]

ellied18: Shame #slive isn’t on for longer… great insight!

wren154: #slive Forget Susan Boyle and all the other wannabes. This programme is showing where Britain’s Got Talent

marcmcg @SurgeryLive please turn SurgeryLive into a weekly series. Most innovative and educational show I’ve seen on TV in a long time.

tweelhouse @krishgm Watching Mondays #slive – totally fascinating. Have a heart condition and helping me better understand what goes on inside me!

Chrissarnowski #slive Thank you Surgery Live; great eyeopener, makes me more determined to pursue my ambitions in medicine…

wisebuddha liking use of twitter integration in a linear tv show good example from C4 in UK more of this in future http://bit.ly/hevJ2 #slive

Update 17.vi.09: Alone in the Wild in Daily Telegraph

Twitter experiment with live TV

http://www.channel4.com/surgerylive

Next up from these quarters is a microblogging/Twitter experiment with live TV. From Monday at 10.25pm on Channel 4 you’ll be able to watch surgery – live. Open heart surgery, awake brain surgery (i.e. patient awake as well as surgeon and us the trusty viewers), keyhole surgery, tumour removal – alive&direct thanks to Windfall Films in collaboration with the Wellcome Trust. Wild enough in itself I hear you say but that is not all, oh no, that is not all…

We will not hold up the cup and the milk and the cake and the fish on a rake, but as the Cat in the Hat said, we know some new tricks and your mother will not mind (unless she’s etherised upon a table, as that other cat-lover said). The plan is to tip our hat (red and white striped topper or whatever) to that increasingly common behaviour of Twittering whilst watching TV and encourage people to tweet away during the live operations, sharing their thoughts and asking questions. The big difference here is that this is live TV and you can make an impact with your tweet on the TV editorial. The best questions tweeted will be fed through to the presenter, arch-Twitterer Krishnan Guru-Murthy of Channel 4 News, who will swiftly pose them to the surgeon at work. So a matter of seconds between tweet and the question being uttered on live TV.

There have been some pioneering experiments in this area by the likes of The Bad Movie Club (established by Graham Linehan, writer of Channel 4’s Father Ted and The IT Crowd, spotted recently on stage at the TV BAFTAS) and Channel 4 News but I think this may be some kind of first in the telly realm. Now of course there are echoes of phone-ins and combining TV with forums/chatrooms the best part of a decade ago (by Danny Baker on Channel 4) but what this new generation of social media brings is a networked conversation which is global, searchable, tagable and open.

I think it is important to consider carefully what kind of broadcast material to combine microblogging with. I personally tend to indulge in the practice while watching undemanding TV like Jonathan Ross on Friday night. Bad Movie Club has the right idea – the clue is in the word Bad, stuff you may well have watched before and is crap in a good way. There was a little unofficial attempt at it at the BBC but it was allied to radio, and egg-heady radio at that – the broadcast material was too complex and demanded too much attention to allow for multitasking. What I’m expecting with Surgery Live is that once you get into the flow of the programme you don’t need to give it your undivided attention to be able to follow the action. I, of course, will be watching over the rim of my specs to take the edge off it all, being of a squeamish disposition and never cut out to be the doctor my parents wanted me to be. I’m a Freeman of the Worshipful Company of Cutlers, the City livery company associated with the crafting of swords and surgical instruments, which is ironic given my phobia of all sharp edges (other than the cutting edge of interactive media 😉  ).

Surgery Live is the second of three Twitter experiments on my radar. The first was Osama Loves which used Twitter, early last summer, to enable our two intrepid adventurers in search of 500 Osamas in 50 days right across the Islamic world to update sharers in their journey from areas where they couldn’t get online or didn’t have sufficient bandwidth and were forced to rely on mobile. The third is the forthcoming Alone in the Wild (watch this space).

I’ll report back here on whatever interesting comes of it but in the meantime, please do join us for The Operation: Surgery Live on Channel 4 on Monday at 10.25pm (then Tuesday through Friday at 10.30/11.00, varies) to watch an illuminating show and discuss it there & then.