Superhumans v Ability

Posted 7 September, 2016
Filed under: advertising, channel 4, design, Reflections, sport | Tags: , , , , |

On the day of the Opening Ceremony of the Rio Paralympics, it’s interesting to contrast the UK television marketing of London 2012 vs Rio 2016

0

2012: Meet the Superhumans

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1

2012: the week between the Olympics and the Paralympics

 

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4

channel_4_paralympic_ellie

2016: Ability

channel_4_paralympic_david

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