Archive for September 7th, 2016|Daily archive page
Superhumans v Ability
Posted 7 September, 2016
Filed under: advertising, channel 4, design, Reflections, sport | Tags: channel 4, david weir, disability, ellie simmonds, paralympics
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Filed under: advertising, channel 4, design, Reflections, sport | Tags: channel 4, david weir, disability, ellie simmonds, paralympics
Leave a comment On the day of the Opening Ceremony of the Rio Paralympics, it’s interesting to contrast the UK television marketing of London 2012 vs Rio 2016
2012: Meet the Superhumans
2012: the week between the Olympics and the Paralympics
2016: Ability
