My Pop-up Restaurant
Here’s a brand-funded short form series I’ve been working on recently.
Article by Matthew Campelli courtesy of Broadcast.
Samsung sponsors All 4 supper club format
Atomized Entertainment is to produce an ad-funded pop-up restaurant format for Channel 4’s digital service.
My Pop-up Restaurant, funded by Samsung Home Appliances, follows six aspirational cooks as they start supper clubs.
The six-part series will launch as part of All 4’s Shorts service in November and was ordered by multiplatform commissioning editor Adam Gee.
Atomized chief executive Zad Rodgers said: “Supper clubs and pop-up restaurants are the latest expression of Britain’s entrepreneurial passion”.
Atomized has previously worked with British Gas on ad-funded online series Home Truths last summer.
The show forms part of a seven-figure, year-long deal C4 agreed with Samsung in March.
Full article is here