My Pop-up Restaurant

Here’s a brand-funded short form series I’ve been working on recently.

Article by Matthew Campelli courtesy of Broadcast.

Samsung sponsors All 4 supper club format

Radi 1 DJ Alice Levine and Laura Jackson in My Pop-up Restaurant

Radio 1 DJ Alice Levine & Laura Jackson having culinary fun in My Pop-up Restaurant

Atomized Entertainment is to produce an ad-funded pop-up restaurant format for Channel 4’s digital service.

My Pop-up Restaurant, funded by Samsung Home Appliances, follows six aspirational cooks as they start supper clubs.

Radio 1 DJ Alice Levine and presenter Laura Jackson will keep tabs on the progress of the cooks as they attempt to kick start culinary careers.

The six-part series will launch as part of All 4’s Shorts service in November and was ordered by multiplatform commissioning editor Adam Gee.

Atomized chief executive Zad Rodgers said: “Supper clubs and pop-up restaurants are the latest expression of Britain’s entrepreneurial passion”.

Atomized has previously worked with British Gas on ad-funded online series Home Truths last summer.

The show forms part of a seven-figure, year-long deal C4 agreed with Samsung in March.

Laura Jackson and Alice Levine in My Pop-up Restaurant Channel 4 short form video

Full article is here

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