My next multiplatform project is coming over the horizon. Here’s how it was reported in Broadcast the other day. It is my second experiment in transforming pre-recorded TV shows into live viewing events to make the experience more engaging for viewers whilst encouraging them to watch the live broadcast stream (and therefore the ads which keep the wolf from my door).
C4 orders health series and latest Kirstie show
6 August, 2013 | By Chris Curtis
Channel 4’s features division has continued its string of recent commissions by ordering a health series from Outline Productions and a Kirstie Allsopp show from Raise The Roof Productions.
The 6 x 30-minute Health Freaks will put traditional home remedies to the test to discover whether they have any medicinal value. In each episode a series of people who swear by a particular treatment or cure will present their favoured remedy to a panel of three GPs: Dr Pixie McKenna, Dr Ayan Panja and Dr Ellie Cannon. The trio will then debate the remedy and, if they decide it needs further investigation, will send it to a lab to be tested further.
The series, edited by Chris Walley and executive produced by Outline’s Helen Veale and Ross McCarthy, will test treatments such a breast milk being use to cure infections and an oat bath being a good way to tackle psoriasis.
Veale said: “This show is a way of allowing ordinary people to have their remedies scientifically analysed – something they may have been unable to do previously due to the time and cost constraints involved. We’ve already had some really interesting results.”
The series, which was ordered by commissioning editor for features Nick Hornby and will air in the autumn, also has an innovative multiplatform element.
Viewers will be asked if they have first-hand experience of the remedy in question [and whether they reckon it will succeed in its medical trial] and a live insert into the pre-recorded programme will feed the results of viewers’ engagement during the show back into the programme.
Channel 4 multiplatform commissioning editor Adam Gee said: “The interactivity of Health Freaks is effectively transforming a pre-recorded show into a live television event. This gives viewers more of a stake in the outcome, while encouraging them to watch the broadcast rather than time-shifting. It’s an early experiment in a largely unexplored area which benefits viewers, advertisers and the broadcaster alike.”
The first such experiment was in the second series of Fish Fight earlier this year. We used Twitter to put pressure on the supermarkets by whacking them with 16,000 tweets over a 3-minute ad break as see here:
Article extract courtesy of Broadcast