Appiness

My most recent project, released last week to mark the start of Series 2 of Live from the Clinic, is 3 Embarrassing Bodies-branded iPhone apps. Here’s the story so far as related by Broadcast today:

Embarrassing Bodies apps near 400,000 downloads in one week

23 May, 2012 | By Balihar Khalsa

The new trio of Embarrassing Bodies iPhone apps have been downloaded nearly 400,000 times since the start of the new series of Embarrassing Bodies: Live from the Clinic last week.

The main app – My HealthChecker – has had over 300,000 downloads alone. The app includes new tests for eyesight, colour blindness tests, as well as memory and lung function tests. Users can track their results over time and compare them anonymously with the other users.

Sister app My MoleChecker has been downloaded 71,681 times since the launch of the new series, while My SelfChecker has been downloaded 15,061 times.

It is the first time the trio of apps have been made available on mobile and have been developed by Maverick Television, which is also producing the 8 x 60-minute show currently on air.

The MyHealthChecker app has topped the iTunes app store free download chart. C4 multi-platform commissioner Adam Gee, who ordered all three of the apps, said it represented an evolution of the show on mobile.

“Embarrassing Bodies has embraced mobile since the outset of the show but this represents a whole new generation of Embarrassing Bodies mobile through which viewers can do things which they can’t do on a laptop or any other device,” he said. “This trio of apps really makes the most of the portability, personalisation and privacy of smartphones.”

The web version of My HealthChecker has seen 450,000 people register and the Live from the Clinic site is estimated to have helped save the NHS around £662,000.

{Republished courtesy of Broadcast}

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