Sun pun fun

Fish and Cheaps

By BEN JACKSON, Environment Editor, The Sun

Published: 18 Jan 2011

Fish sales have soared after celebrity chefs teamed up to urge Brits to enjoy a wider range of fish suppers.

Marks & Spencer yesterday reported their biggest ever week of fish sales, up 25 per cent on last year.

Tesco and Waitrose also reported strong sales and Sainsbury’s said sales of pollock are up 167 per cent and mackerel up 60 per cent following The Big Fish Fight series on C4.

Morrisons also saw sales of normally less well-known fish fly off the shelves. Sales are on the up across the board with mackerel and coley increasing by 62% and 393% respectively.

TV chefs Jamie Oliver, Gordon Ramsay, Hugh Fearnley-Whittingstall and Heston Blumenthal are backing the campaign to champion lesser known delicacies of the deep. Last night, Hugh’s online campaign calling on the EU to act to cut the vast number of dead fish being thrown overboard reached half a million signatures.

For complete article find your place in The Sun

Jamie joins Hugh on the Big Fish Fight

Extract courtesy of The Sun

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