4 differences between a podcast and a radio programme
At the one day Future:Content conference put on this week by London design outfit It’s Nice That the medium of Audio was covered by Francesca Panetta of The Guardian (podcasts) and (in her spare time) Hackney Podcast. Listening to a recent podcast of hers capturing Hackney at night I was reflecting – being a huge lover of radio (I listen to over 20 hours a week) – on what’s the difference between a podcast and a radio programme…
- A podcast does not have to fill airtime or a specific slot length – that means the subject-matter can define the shape of the content
- It does not have to appear with the exact regularity of, say, a weekly slot – so you could make more of an event of its appearance
- You have deliberately chosen to listen to a podcast, it’s not background or encountered by chance
- One that Francesca placed great emphasis on, a podcast is usually right in your ears (i.e. often they are consumed on earphones) – so sound design is that much more important and impactful.
I’ve made some radio in my time, some arts and music stuff for BBC World Service and Radio 2 with a variety of inspiring people from John Peel (on vinyl/records) to Jonathan Miller (on mirrors in the arts), loved the experience of that very special medium, and really want to carve out some time to do a bit of podcasting this coming year. I also want to pick up again on my Songlines project from next month.
I was covering Future:TV on the day. I focused on the re-socialising of TV through social media. It was an honour to be sandwiched between designer Neville Brody and Deyan Sudjic, Director of The Design Museum. I’ve had Deyan’s book Cult Objects on my bookshelf since 1987 and taking it out again on the eve of the conference it looked very much like a product of the 80s with its watches and pens, Filofaxes and objects of sleek matt blackness. My beloved Olympus XA2 pocket camera features on page 63, a happy matt black blast from the past, haven’t seen it around the house in a dog’s age. (Nor for that matter have I seen my copies of issues 1 to 10 of The Face, but they’re bound to be in the attic.)
Neville Brody arrived fresh from the student cuts demo in and around Westminster. He showed photos he’d just taken, including a placard saying “I still hate Thatcher” (also very 80s) which brought a smile to the lips. He reflected on how the current student generation has forgotten how to get angry and protest, how the day’s events felt like some kind of reawakening, and he brought with him an old school energy and rage at the assault on the Future:Contentmakers, the designers and artists of tomorrow. There’s something not right, was my first thought of the day as I walked down to the tube heading for the gathering at Shoreditch Studios for a day of interesting reflections on where Content is going, not right at all about addressing a problem of excessive debt by starting people out in life with excessive debt. The student fees question has brought out the worst in the LibDems (speaking as one who helped vote them in, in as much as they were voted in). It came out yesterday that, as Chief of Staff, Danny Alexander wrote about putting “clear yellow water” between the LibDems and the other parties on the issue of student fees – did he forget that clear yellow water is otherwise known as a streak of piss?
Future:Content summarised on It’s Nice That design blog