Quotables in Broadcast

Broadcast 1 Oct 2010

Channel 4 and Arts Council England have launched a user-generated quotes website designed to plug into the broadcaster’s shows as well as act as a standalone resource.

The Mint Digital-produced site directs visitors to upload famous quotes which can then be viewed and amended by other visitors.

It’s designed to act as a reference tool, quotes utility, barometer of recent public opinion and to create a community of quotes-lovers.

Adam Gee, new media commissioner of factual for C4 said: “We noticed that quotes were very badly served online and thought we could do a better job. It’s designed to be a useful online adjunct for us as a broadcaster to use.”

Gee added that for example it could quickly be plugged into the Film4 website if they were running a particular season to feature quotes from relevant directors and film-makers.

URL: http://www.quotabl.es
Production: Mint Digital

{reproduced courtesy of Broadcast}

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