From 2-screen to 1-screen

Embarrassing Bodies

Opening up possibilities...

Off shortly to a gathering at Maverick TV to prepare for our ground-breaking live switchover show on 10th Feb. The significance of this experiment is that it is taking pioneering 2-screen televisual experiences like Surgery Live and streamlining them to a single screen containing both the video and interactivity (see screenshot in my last post  Bodies Live).

Here’s how it was reported this week in New Media Age:

Channel 4 spins off live web show from Embarrassing Bodies series

21 January 2010 | By Charlotte McEleny

Channel 4 is broadcasting an interactive live web show as part of the
Embarrassing Bodies series.

The broadcaster and production company Maverick TV will stream a live
programme directly after the TV show allowing viewers to influence the
content. Channel 4 said 150,000 people already engage online during or after
the episodes.

The content of Embarrassing Bodies: Live will come from the viewers, who can
comment, vote, submit content and have their health problems diagnosed live.

Each show will also feature a live health check to follow at home, such as a
breast or testicle examination.

Adam Gee, cross-platform commissioner at Channel 4, said, “We wanted to do
something that took complete advantage of being on the web, so anything that
has gone into the show shouldn’t be possible to do on linear digital TV.”

Users can interact in real time via the channel4.co.uk/bodies site but also through
social networks including Twitter and Facebook.

The web show will start after the second episode of the current series, which
airs on 10 February.

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