The Embarrassing Bodies effect

As I was walking past the University of London’s Bloomsbury Theatre the other day (on my way through strike-bound London to the pick-up point for the Tech Bus to b.Tween 09 in Liverpool) I noticed a poster advertising a stand-up gig in October by “television’s heartthrob medic” Dr Christian Jessen of Embarrassing Bodies talking to the student-centric audience about health matters. The same day I came across this piece a good few miles from the big smoke, typifying the impact of Embarrassing Bodies and indicating why the NHS should plug into its success:

Dr Christian Jessen of Embarrassing Bodies

Health fayre aims to target the young

Jun 10 2009 by Lynda Nicol, East Kilbride News

THE popular television programme Embarrassing Bodies has proved young folk are just as interested in their own health as older generations.

Being able to look after yourself – and seek prompt medical advice on problems, no matter how bashful you may feel about it – is something people should learn when they are young.

With this in mind, Greenhills and East Kilbride South Youth Club are joining forces with NHS Lanarkshire to stage a health fayre at the club tomorrow (Thursday).

There will be a range of stalls offering health checks and advice on a variety of health issues.

Young people from throughout the area are invited to go along between 7pm and 10pm and they will be able to talk frankly about any health comcerns they may have.

Club leader Councillor Archie Buchanan said: “I am very pleased to be working with NHS Lanarkshire in providing health-related advice to the young people who attend our youth club.”

And he added: “The health fayre will, I am sure, be well received by the young people attending.”

The question is, of course, how can Greenhills and East Kilbride South Youth Club and NHS Lanarkshire make best use of the kind of engagement a heartthrob medic like Dr Christian inspires? (Using the interactive content on the Embarrassing Bodies website – especially the Embarrassing Teenage Bodies part with its Am I Normal? videos – is not a bad place to start.)

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1 comment so far

  1. Dr Christian Jessen on

    Hi Adam, Thanks for the post.

    Christian
    xxxx

    Like


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