Fairtrade

Had a quick poke around Starbucks new web 2.0 UGC blah de blah site ‘My Starbucks Idea‘. Perhaps it should be called ‘Starbucks’s My Idea’. Here’s Starbucks’s idea:

“You know better than anyone else what you want from Starbucks. So tell us. What’s your Starbucks Idea? Revolutionary or simple—we want to hear it. Share your ideas, tell us what you think of other people’s ideas and join the discussion. We’re here, and we’re ready to make ideas happen. Let’s get started.”

And here are their basic terms:

“‘If we implement your idea, we may give you credit on the site, but we won’t be compensating customers if their ideas are chosen.”

So here’s the first idea I came up with and posted:

“My idea is that Starbucks compensate people fairly for their ideas and original thinking.

‘If we implement your idea, we may give you credit on the site, but we won’t be compensating customers if their ideas are chosen’ reads like exploitation to me.

But you can have this idea for free.”

I can’t see why littl’ ol’ Starbucks can’t reward some ideas appropriately, even if it’s on a good faith, unspecific basis. Ideas may be ten a penny but implemented ideas have a value, so not paying for them is as exploitative as not paying farmers properly for coffee beans.

I’m working on my second idea now but it’s difficult – my friend Akeva banned me from Starbucks years ago.

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1 comment so far

  1. canarus on

    Business Case For MBA
    STARBUCKS Web 2.0 implementation mistake

    Video:

    Presentation:
    http://www.slideshare.net/canarus/starbucks-case/

    Like


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