Archive for the ‘twitter’ Tag
A bulletin from the front-line of MIP TV in Cannes courtesy of C21 Media
C4 lines up ‘social media first’
MIPCUBE: UK broadcaster Channel 4′s first primetime show drawn entirely from digital airs this summer, allowing viewers to play along on social media and receive bonus content.
Was It Something I Said?, initially an eight-part Friday night panel show, will be presented by comedian David Mitchell and produced by Maverick TV and That Mitchell & Webb Co.
Adam Gee, Channel 4’s multi-platform commissioning editor, told C21 here in Cannes: “We’ve been trying to do this for a long time. For the last two years I’ve been looking for ‘the North West Passage’ from digital media to TV. This started life as an arts digital commission and now it’s yielded primetime television.”
Gee, responsible for commissioning campaigning multi-platform properties The Great British Property Scandal and Hugh’s Fish Fight, claimed the new show would be a social media first.
“What’s particularly interesting about it is that the playalong will be fully integrated into social media, so you won’t have to go somewhere else to join in,” he said.
The show pits two teams against each other in wordplay, based on things people have said, tweets, media, and TV and film dialogue. Viewers will be able to play along with the show on Twitter, and receive bonus content.
This was an interesting experiment we tried recently on enlivening pre-recorded shows – in this case by calling out for a mass action over an ad break focused on three UK supermarkets which are unclear about the sourcing of some of their seafood (though no horse flesh involved …I think) and then presenting back the results straight after the break including an on-screen graphic featuring the number of tweets sent. In the words of the Twitter folk: “A great result around the show last night. We count circa 42K+ in the last 24 hours and a peak of 22K+ at the call to action – which is an equivalent hashtag spike to those Xfactor enjoys around its biggest moments! This kind of audience activation and live polling with Twitter is brilliant.”
The following extract is courtesy of Broadcast…
Big Fish Fight hooks 20,000 tweets
5 March, 2013 | By Alex Farber
Hugh’s Fish Fight saw a massive surge in Twitter activity – to over 2,200 messages per minute – after presenter Hugh Fearnley-Whittingstall urged viewers to message the UK’s biggest supermarkets.
Hugh’s Big Fish Fight (C4) 9pm-10pm
Total tweets: 22,151
Peak tweets per minute: 2,289
Fearnley-Whittingstall’s call to action over sustainable fishing saw over 10,000 viewers flock to Twitter over the course of the 60-minute show, according to data from SecondSync.
The show was watched by an audience of 1.1m (5.3%) according to overnight data supplied by Attentional – a conversion rate of around 1%.
The viewer engagement spiked at just after 9.30pm ahead of an ad break as Fearnley-Whittingstall encouraged viewers to tweet the supermarkets’ official accounts after they refused to be interviewed on the show.
The figures represented a massive uplift on the 312 tweets per minute the show averaged across the 60 minutes.
It also dwarfed the total tweet volume of 3,300 and 1,500 generated by the first two episodes in the series – when no call-to-action occurred.
C4’s multiplatform commissioning editor of factual Adam Gee said: “Fish Fight represents the sweet spot of multiplatform – the TV prompts understandable anger and the digital means now you can do something about it.”
The social media campaign was managed by digital agency Keo Digital and audience participation experts Telescope Inc.
Embarrassing Bodies live web show draws 42,000
12 February, 2010 | By Robin Parker
Channel 4’s first live interactive web show drew 42,000 viewers this week – putting it almost on a par with UKTV’s Watch.
Embarrassing Bodies Live enjoyed a strong lead-in at 10pm on Wednesday night, with its established non-live counterpart watched by 3.5m viewers in its closing minutes.
At 10pm, 42,000 viewers logged on to the site and C4 new media commissioning editor Adam Gee said there was “very little tail-off”.
In the opening ten minutes, this figure was in line with Watch, which had 44,700 people watching Dalzeil and Pascoe.
Viewers were directed to the website to discuss issues raised with the show’s presenters and upload comments and images relating to their own medical conditions.
C4 and Maverick Television received hundreds of questions and more than 100 images over the course of the interactive show, which ran for 28 minutes.
Every individual question and image that made it onto the live show received hundreds of votes to get it on screen.
The Twitter hashtag #embarrassingbodies was the biggest trending topic in the UK on the nitght.
On the same night, Embarrassing Bodies’ established website received 30,000 visits and 420,000 page views between 9pm and midnight.
The interactive show will be available to view online retrospectively from today. C4 plans two further live spin-offs of the show, to air in April and May.
[Article reproduced courtesy of Broadcast]
Diaphanous was one of my first gos at Artwiculate. I tried one a couple of nights earlier but it was only 5 minutes before the end of the 24 hours and it didn’t register – the word was Quagmire. “I admire a good quagmire, something you can really get stuck into”
The challenge of writing well in 140 characters is something else you can really get stuck into – it has something of the unities of classical drama about it. Some people really seem to shine at it like Russell no T Davies of Wired UK.
I came across Artwiculate because I’m always on the look-out for inspirational word stuff in my capacity as a non-exec (NED – another word game I indulge in is collecting TLAs) of Wordia, the video dictionary which is a quagmire in itself once you immerse yourself in all those lovely words and definitions like Vibrato, Neologism and Flannel.
Some of my recent Artwiculate entries:
A John Osborne one…
The Avocado Bathroom Suite – a drama by Kitsch N. Sink. Jimmy looks back in anger on a miserable visit to Habitat with posh cow Alison.
A Steely Dan one…
Yesterday’s Ephemeral is today’s Ephem: no static at all
An Evelyn Waugh/Men at Arms one…
Lissome up, men, I want this march lithe, quick and graceful – by the left, lithe, quick and graceful march! left, right, left, right…
On Thursday evening I joined Channel 4 colleagues at The Courthouse Hotel [formerly the Marylebone Magistrates Court, was glad to see cells have been imaginatively retained] opposite Carnaby Street (a resonant area for me as just round the corner from my very first workplace, Solus in Marshall Street, Soho, whose attic contained hidden gems like footage of Jimi Hendrix at the Isle of Wight and James Baldwin in Paris) to view as it was broadcast a programme I had (deliberately) only seen as raw footage – Alone in the Wild. Since the beginning of July we have been publishing online the rushes of the show as they came out of the wilderness of the Yukon, where cameraman/film-maker Ed Wardle was living and recording his experiences himself, completely alone in the wild. My part of the cross-platform commission also involved publishing daily out-going only short messages from the wild via Twitter, which were subsequently used to punctuate the three films in the series. [Next one is this Thursday at 9pm on C4]
One scene in Episode 1 saw Ed delighting in a skinny-dip in the lake where he had made camp, frolicking like a child, immersing himself with joy in the place he shared with a stately moose and grayling destined for his frying pan.
I’ve been equally struck recently by accounts of poet Rupert Brooke’s skinny-dipping activities in Granchester, a place made magical for me after a lone moonlit cycle-ride to there in the middle of one Romantic night. In particular, accounts of ‘The Midnight Swim’ when this proto-hippy young poet shared the waters of Byron’s Pool with the unstable, radical woman of letters Virginia Stephens, later Woolf, who finished her life alone in the underwater wild of a Sussex river.
It was 1911. They were both single. Rupert was 24, Virginia was 29. It was the year Poems 1911 was published (clue in the title), Brooke’s one and only volume of poems to appear during his actual lifetime. (Woolf’s first novel appeared four years later.)
Christopher Hassall describes the incident in his biography of Brooke (Rupert Brooke: a Biography 1964):
“It was the end of August. Virginia Stephen arrived at the Old Vicarage and occupied Ka’s bed on the other side of the house. The garden room was strewn with scraps of Strindberg, pages of Bland Vassen and fragments of verse. Probably the guest had brought with her an early chapter of The Voyage Out to revise while Brooke was reading or writing stretched out on the grass. One warm night there was a clear sky and a moon and they walked out to the shadowy waters of Byron’s Pool. “Let’s go swimming, quite naked,” Brooke said, and they did.”
Brooke mentions in his well known poem The Old Vicarage, Granchester this pool where his poetic forebear Byron swam when no-one was about:
Still in the dawn waters cool
His ghostly Lordship swims his pool
The painter Augustus John, who lived nearby with a caravan load of hot women and brown children, was also a naked frequenter of the pool, as was the philosopher Wittgenstein.
The Midnight Swim is also fictionalised and extrapolated upon in Jill Dawson’s recent novel The Great Lover which I read on holiday this August (exactly 98 years after the skinny-dip in question), kindly given to me by Aysha Rafaele (a fellow C4 Commissioning Editor from Documentaries) who spotted it in the Richard & Judy Book Club pile.
So any action between the two of them, both swingers-both-ways? Rupert, I get the impression, was more inclined to the hetero. Virginia must be well documented but I’m not sure exactly how her bi was balanced. Lytton Strachey had proposed to her two years earlier but they both realised, in the cool light of day the next morning, it wouldn’t work out. I don’t think any one knows or ever said quite what occurred, which leaves it as a lovely little mystery…
The Midnight Swim wasn’t their first watery encounter. In April 1899 (Rupert was 11, Virginia was 17) the Brookes went to St. Ives on holiday, where Leslie Stephen was also vacationing with his family. The two of them played together by the sea.
Yeats called Brooke “the handsomest young man in England”. By the year of The Midnight Swim, Brooke was secretly engaged or attached in some fashion to Noel Olivier, a fascinating character in her own right (Rupert was 24, Noel was 19) here’s her Wikipedia entry.
I had a go recently at drafting a Wikipedia entry for her sister Brynhild who seemed a promising character, the most beautiful of the Olivier sisters, but there’s very little to go on. This is what I have so far:
”’Brynhild Olivier”’ (1886 – 13th January 1935) was a member of [[Rupert Brooke]]‘s circle before the First World War and associated with the [[Bloomsbury Group]]. She was the fourth daughter of [[Sydney Haldane Olivier]], 1st Baron Olivier, and Margaret Cox; she was sister of Margery, Daphne and [[Noel Olivier|Noel]].
She married art historian [[A. E. Popham]] (Arthur Ewart Hugh Popham, known as Hugh) in 1912 (becoming Brynhild Popham). Hugh Popham was a friend of Rupert Brooke. They were divorced in 1924. She married [[F. R. N. Sherrard]] in 1924 (becoming Brynhild Sherrard).
She was the mother of [[Anne Olivier Popham]], who became the wife of art historian and writer [[Quentin Bell]]. She was also the mother of the poet, translator and theologian [[Philip Sherrard|Philip Owen Arnould Sherrard]] (born 23 September 1922, Oxford).
Brynhild was the first of the four Olivier sisters the poet Rupert Brooke met. Although she was reputedly the most beautiful, it was her sister Noel Olivier for whom Brooke fell.
She was first cousin of the actor [[Laurence Olivier]].
If there’s anyone out there in internetland who knows anything more about Brynhild (Bryn) Olivier, please do let me know via comments or however so I can get enough substance in the article to make it acceptable for Wikipedia – i.e. more information on what she achieved in her adult life.
Rupert and Noel met in 1908 when he was 20 and she a 15-year-old schoolgirl at the then fashionable, progressive Bedales in Petersfield. Noel’s father was Lord Sydney Olivier (uncle of dear, dear Larry), a prominent Fabian and high-ranking civil servant, serving in his time as Governor of Jamaica and Secretary of State for India.
Bedales was something of a centre for getting your kit off. Various members of Brooke’s circle had been there, the first co-ed public school, which encouraged a passion for the open air and healthy outdoor games. Nude swimming and sunbathing (segregated) made it on to the curriculum (hoorah!). The Sun Bathing Society’s Annual Summer Conference was held there in 1931 and naturists used the Bedales grounds out of term in the wake of their starting to organise in Britain during the previous decade.
Noel went on to have a long and interesting career as a doctor, politically active in a way reflecting her Fabian roots. Rupert had a short one as an early crash-and-burn teen hero, paving the way for everyone from James Dean to (fellow Cantabrian) Nick Drake to River (appropriately enough) Phoenix. He didn’t quite make 28. He cast himself as a Neo-Pagan (becoming a central figure of an eponymous group of writers and artists) and Virginia confirmed this: “He was consciously and definitely pagan.” They were the original Teddy Boys, the reckless youth of the Edwardian era, rebelling against the constraints of stiff-collared Victorian ways.
Embodying the Neo-Pagan ideals of youth, comradeship and the Simple Life, Brooke revelled in going barefoot and skinny-dipping: “Two miles from Cambridge up the river I wander about barefoot and almost naked. I live on honey, eggs and milk.” (letter to Noel Olivier, summer 1909). A bit of Romantic exaggeration of course, but Rupert certainly enjoyed casting off a few layers.
This summer I had the Simple Pleasure of bathing in Lough Hyne, just outside of Baltimore (the one in West Cork as opposed to The Wire one). It is pretty much unique as a salt-water lake, quite the place to go if you want to hang with a goby, shanny, blenny, three-spined stickleback or clingfish. Its salty water reminded me of another top bathing experience – the Blue Hole, East of Port Antonio, Jamaica (aka the Blue Lagoon since Brooke Shields skinny-dipped there in 1980, directed by Randal Kleiser, who I had a ridiculous phonecall with when I was working at Solus – for some unaccountable reason I turned momentarily into The Player, luckily old Randy couldn’t see the tenderfoot at the other end of the transatlantic line). The Blue Hole is a mixed salt and fresh water lagoon, fed by cold underground springs. When you swim you have the unique experience of one stroke warm, next stroke cool, warm, cool, warm, cool, warm, cool. Divers and scientists say it has a depth of about 180 feet. Local islanders say it is bottomless and a monsterous creature lives down below. The mixture of intense physical pleasure and underlying anxiety of the sheer extent and unknowableness of Nature is an experience common to skinny-dippers the world wide.
A convo with Tim Wright and others inspired two new hashtags today:
#bestswop What was the best swop you ever did in your life?
#worstswop What was the worst swop you ever did in your life?
I was reflecting on my photo of Neil Armstrong yesterday, it being the 40th anniversary of the launch of Apollo 11:
“Looking at my signed photo of Neil Armstrong on this resonant day – got it by swopping for a signed Damned single with editor Mark Reynolds” about 22 hours ago from web (Mark and I were making a film about Helen Sharman, the first British astronaut)
richpayne88 mentioned “he also very rarely signs autographs – sounds like an amazing swap. I’ll trade you for these five magic beans” The irony is Mark’s aunt didn’t believe the autograph was real when it arrived at her young nephew’s home in Leeds. She explained to him ‘they just print them’, licked her finger, wiped it across the signature – and the smudge is still there.
So here’s the best best and best worst swops to have emerged today…
I swapped houses! Only for three weeks mind you. I got their fabulous home in Melbourne complete with pool and tennis courts etc and they got my terraced house in Hackney. Happy days…
finance for technology
St.Albans for London
[ A signed Damned single (late one, not great) for a signed photo of Neil Armstrong (he stood on the frigging moon! - first) ]
My ZX Spectrum for an Amstrad. Doh.
[ childhood for adulthood ]
manhood 4 parenthood
I swapped my last Rolo for a kiss, the Rolo would have been more satisfying and tastier.
a pride of lions for a hope of rain.
i swapped an inflatable hammer for a bean encrusted pan at leeds fest
I swapped £4000 for new posh carpet in my flat…and I’ll be reminded of it until I move…i hate myself…”shoes off!”
Feel free to add more using #bestswop #worstswop on Twitter or using the Comments below
You should follow me on Twitter here
Shame this will never trend – our American cousins, I believe, spell ‘swop’ S W A P
Follow the Kidmapper: a literary blogumentary from Tim Wright
From 30th June to 25th August, Tim (who wrote MindGym with Ben Miller and me) is following a route across Scotland from the south-western tip of Mull to the outskirts of Edinburgh, as charted in Chapters 14–27 of Robert Louis Stevenson’s ‘Kidnapped’.
You can follow his travels & travails at Kidmapper.
Tim considers ‘Kidnapped’ a fantastically exciting book – “the story of David Balfour running for his life across the Highlands, sometimes accompanied by tough and rebellious Alan, sometimes pursued by the English army, seemed so visceral and exciting to me that I wanted to try it for myself. So that is exactly what I am doing.”
From the blog you can read and discuss the book itself, listen to extracts being read out in the places the book describes and keep in touch with where Tim has got to each day.
“Perhaps there’s something you’d like me to do or think about whilst I’m walking. Perhaps you’d like me to visit specific sites and film them for you. Or better still, perhaps you’d like to come out here and join me for a walk, add your own responses to being on the Kidnapped Trail and have an adventure of your very own.”
If you want to start from the beginning, the first episode is on Tim’s YouTube channel and you can find him as ‘kidmapper’ on most popular web services.
So this is the latest chapter in Tim’s on-going exploration of web narrative, which incudes the outstanding In Search of Oldton whose launch I had the honour to host at Channel 4 way back when.
I’m feeling inspired now to handcuff myself to a blonde and run across the heather-strewn glens of ‘The 39 Steps’.
And on the subject of following…
You should follow me on Twitter here
Pamela (Madeleine Carroll) should follow Richard Hannay (Robert Donat) there
The English army should follow David Balfour there