I’m Feeling Lucky – The Story 3

To Thine Own Self Be True (Tom Watson)

I was in Rottingdean the other day with the Enfants Terribles when we passed a small shop called Serendipity. I asked them whether they knew what it meant and I ended up explaining it in terms of the Google ‘I’m Feeling Lucky’ button (which I have to admit I’ve never quite got and always struck me as a bit of a lack of imagination on the part of the presser – it really isn’t difficult in the era of the Web to go on your own random or serendipitous journey).

The Wikipedia entry for Serendipity (which Google freakily informs me Aleks Krotoski shared on tumblr.com on 29 Apr 2011, Aleks having appeared at The Story #1 in February 2010) is one of its more charming entries:

“Serendipity means a “happy accident” or “pleasant surprise”; specifically, the accident of finding something good or useful without looking for it. The word has been voted one of the ten English words hardest to translate in June 2004 by a British translation company. ^{[prime wikispam]} However, due to its sociological use, the word has been exported into many other languages. Julius H. Comroe once described serendipity as : to look for a needle in a haystack and get out of it with the farmer’s daughter.”

Meanwhile, over on the other side of Brighton… towards Hove/Portslade my former colleague at Channel 4, Matt Locke, was busy putting the finishing touches to his The Story conference, like the programme for the day which was etched into bars of dark chocolate. When Matt started this one day gathering in 2010 it was a labour of love alongside his day job at C4. I thoroughly enjoyed that first iteration and recorded 4 things I learned from it on Simple Pleasures part 4. It’s interesting looking back at that entry today: the first thing I learnt was:

1) The best conferences (like this one) have only two outputs – Inspiration and catalysing Connections between people.

The same held good for #2 last year featuring the likes of a controversial Adam Curtis, writer Graham Linehan and photographer Martin Parr. I think I was too indolent to write up last year’s.

Connections, inspiration and creativity are the meat and two veg of this blog and what the Web is wonderful at catalysing. Straight after exiting Conway Hall yesterday I met up with Karyn Reeves who was waiting just outside, a statistician from Perth, Australia who specialises in analysing mathematical patterns around AIDS infection. Karyn is only the second person I’ve met in real life through having made contact online. The first was Sandra, a street art aficionado from Jaffa. Karyn writes a lovely blog about vintage Penguin books, which she collects and reads weekly, and I came across her in the wake of reading an old Penguin I picked up at random in my local bookshop, Black Gull, about the trial of Roger Casement. By chance Casement’s defence lawyer, I read, had his chambers at 4 Raymond Buildings from where my best friend now operates. What a tangled Web we weave. So Karyn and I headed back from The Story 3 to Black Gull where she picked up a few more P-p-p-enguins.

Meanwhile back at the start of the day… Meg Pickard of The Guardian, with whom I got into a lively online discussion at one of the earlier two The Story s about where The Guardian should gather their user-generated photos of Antony Gormley’s One and Other  (which we were discussing here and he was explaining here), kicked off the proceedings with a quick update from The Ministry of Stories, the excellent local children’s literacy project based in a Monsters Supplies shop in Hoxton and championed by the likes of Nick Hornby. Part of the ticket price for The Story goes to the now thriving, volunteer-driven project. It’s great to see such a thing burgeoning in Hoxton – when I was a teenager my step-dad would drive me past there on the way to Petticoat Lane where I worked on the market stall outside his shop, he’d point past some grim Victorian estate and say ” ‘Oxton, arse-hole of the universe, never go there, son.” How it has come on over the years…

Next up was Matt Sheret of LastFM in discussion with producer Simon Thornton of Fat Boy Slim fame about telling stories through the album form. Simon was the fella behind the brilliant remix of Brimful of Asha (way better than the original) as well as the marvelous Turn On Tune In Cop Out by Freakpower. The whole debate about the patterns of music consumption in the Web/On Demand age and the relationship between albums and single tracks is a fascinating one still, and particularly for me at the moment as I’m working on a development to do with a classic album with Bob Geldof’s gang at Ten Alps and Universal Music, very much shaped around a carefully constructed sequence of 9 great songs which may or may not now be a thing of the past (I take Simon’s side, but I would wouldn’t I).

At this point Channel 4 wove back in in the form of artist Jeremy Deller, currently setting up his one-man show at the Hayward on the South Bank and the prime mover of Artangel’s The Battle of Orgreave, commissioned and funded by C4. He sees the ’84-’85 miners’ strike as a critical moment in British history (it gets  its own room in his soon-to-open retrospective) and that programme/artistic re-enactment as a way of “exhuming a corpse to give it a proper post-mortem”. He spoke about how everyone of our generation remembers where they were when the miners took on ‘The Iron Lady’ (in spite of the fact I’d voted for her [Streep not Thatch] Meryl Streep’s apology [in the Miltonian sense of explanation/justification] for the strange politics of that movie at the BAFTAs the other night is still bugging me)  – my other half was up in Ayrshire making her graduation film about the miners’ wives with a dodgy old University of Ulster camera, while I was visiting my oldest friend at Baliol where a furious debate about how to support the strike was erupting in their common room, featuring toffs in donkey jackets as well as more grown-up, committed people than me, who was still relying on the likes of Joe Strummer and Elvis Costello to give me some political insight). Deller’s still- image only presentation was one of the highlights of the day for me, centred on one iconic photograph of a miner father and his glam rock showbiz son.

Next up, blogger Liz Henry who told the fascinating story of A Gay Girl in Damascus, a murky tale of hoaxing and fictional blogging (an area I find fascinating as an emerging writing form and which formed a substantial part of the now traditional annual Story lunch with Tim Wright and Rob Bevan, the former in particular much interested in this territory [and the person who taught me the value of the image-only presentation when I helped host the launch of his outstanding In Search of Oldton project at Channel 4 HQ a few years ago]).  I learnt a lovely new word too ‘Sockpuppeting’ – to comment on your own blog both positively and negatively as a way of stimulating interest/activity. One of the interesting facts that emerged was that The Guardian published the initial story without establishing proper (off-line) sources based on people who had actually met the Gay Girl in question in real life (shades of Karyn above and Tom/Emily below).

Late on Thursday afternoon, the eve of The Story, I met for the first time Anthony Owen, Head of Magic (arguably the best job-title in the business) at Objective TV, home of Derren Brown. We were kicking off a project to do with consumerism. Lo and behold within 18 hours he’s up on stage before me doing a magic trick and explaining the role of narrative within that art/entertainment form. Particularly interesting for me as the youngest Enfant Terrible has recently become obsessed with performing magic, daily learning tricks off of YouTube and practising them with his chums over Skype (before posting them back on YouTube and Facebook). Anthony singled out the quality of encapsulating “something we’d love to have happen” (e.g. being psychic, becoming immortal, etc.) as the defining characteristic of a great trick – so sawing a woman in half only to reunite the two still living ends is a story about immortality which also has the key quality of being sum-upable in a sentence.

Coincidence and serendipity came to the fore again in the afternoon when Emily Bell, formerly of The Guardian online and now teaching at Columbia (who I first had the pleasure of hanging out with on the panel of judges she lead at The Guardian Student Journalism Awards a few years ago, in The Ivy so clearly a former era) interviewed Tom Watson MP about the phone-hacking scandal whilst: Meanwhile across town… in Wapping Rupert Murdoch was entering the newsroom of the Currant Bun and sticking two Aussie fingers up at the British establishment and public, who momentarily humiliated him last summer, by announcing the impending launch of The Sun on Sunday. The audience was riveted by the recounting of events from both the MP and Guardian perspectives, and the interview typified the rich and perfectly balanced mix of contributions making up the day’s programme. Watson predicted that there was a massive PC/Data hacking dimension to the scandal still to break.

Vying with Deller for highlight of the day was Scott Burnham. The last time I met Scott was in the back of a Nissan Cube in which he was filming me spouting on about why I love London. At this year’s The Story he spoke vibrantly about design in the city and urban play through a classic tale of 7 Coins, the last vestiges of a beautiful public art project in Amsterdam. He told of the construction of a Stefan Sagmeister piece made up of 250,000 one cent pieces and its subsequent thoughtless destruction by dumb cops who were trying to protect the raw cash (still held as evidence in the police station). His conclusion was that we’ll always have Paris… I mean, we’ll always have Amsterdam… he means, we always have the story if not the creation itself. He took the 7 coins, painted blue on one side, out of his pocket to show me and the Royal College of Art’s Bronac Ferran as we chatted outside the hall during the tea break.

Also up in contention as a highlight was artist Ellie Harrison, author of Confessions of a Recovering Data Collector. She started her work focused on gathering everyday data on her life or ‘life tracking’ at Nottingham Trent university art school and then later at  Glasgow School of Art (where our host Matt once studied). An early such work was ‘Eat 22′ in which she recorded everything she ate for a year  in 1,560 photos. At the start of her talk she positioned herself firmly as a Thatcher’s Child (a resonant link back to Deller’s earlier session) and was sporting a Bring Back British Rail T-shirt (a campaign she champions, also resonant as my aforementioned best-friend above worked on that Kafkaesque privitisation). So food and beyond, Ellie’s obsession and the thread through her work seems to be with Consumption – she spoke about her development with great humour and insight (including into her own compulsions). From ‘Eat 22′ she went on to record all her everyday actions in a spreadsheet, in turn converted to colour-coded graphs, which is when the addiction kicked in. I was sitting in a brainstorm at an indie production company a couple of weeks ago discussing mental health and happiness when a colleague I have know a long time revealed he’s been keeping a numerical record of his mood on a precise scale of 1 to 100 every day for well over a decade, with the last five years available likewise in Excel form. So art/fiction are no stranger than life.

Preloaded I have known since they were born, as I worked with founder Paul Canty, as well as Rob Bevan and Tim Wright, on a game called MindGym way back when. Paul’s colleague,  Phil Stuart, and writer Tom Chatfield talked us through the game of self-discovery, death and philosophy they made for Channel 4 Education – The End.  This rounded off a fine day, alongside Karen Lubbock and Jeremy Leslie on mags and Karen magazine in paricular, ‘a magazine made out of the ordinary’, and a lively turn from Danny O’Brien on josticks, hacking, anarchy and the universe. And where can you go from there…

Among these 250,000 are 7 coins with a story

4thought.tv – Rescuing the God slot

Really enjoying working on this new project (Phase 1 launched yesterday, main site launches 13th September at http://www.4thought.tv) First C4 programme to have URL as a title. It was great to read this initial reaction in The Guardian as they clearly get the idea…

Channel 4 rescues the God slot

The new Channel 4 series of religious and ethical meditations breathes life into a stale format

• • Jonathan Bartley
  • guardian.co.uk, Tuesday 6 July 2010 14.30 BST

If last night’s 4thought.tv is indicative of things to come, then there might yet be some hope for the God slots.

The new series of short films to be screened after Channel 4 News feature a single speaker who reflects on religious and ethical issues or aspects of their spiritual lives from their personal experience. Nothing particularly new there is would seem. But despite being considerably shorter, and generally more spacious with its script, it looks like being a lot grittier and down to earth than the platitudes which emerge during other pauses for thought such as Radio 4′s Thought for the Day.

The first offering to kick off the series was by Dr Gill Hicks, who lost her legs in the 7 July London bombings. In just a few powerful sentences, she reflected on her experience of God through those who helped her, but also the choice she felt she faced between life and death.

Usually God contributions are the preserve of the identifiably religious. Clergy, theologians, even thinktankers have been chosen as religious
“representatives”. This has predictably led to the debate about who should be “in” and who should be excluded from delivering their reflection, on the basis of whether their belief system is important, or relevant enough to qualify. With a few notable exceptions, the slots subsequently reflect back – in often bland monologue with a moral pay-off at the end – the values and perspectives of big religion.

It’s not the fault of the contributors so much as the way the slots are structured and the culture that surrounds them. Often devoid of attitude and original experience, the presentations can sound contrived, and meander aimlessly amidst the harder news output. Which is a shame, because space for reflection amongst the 24 hour news churn should be an important contrast to help the listener or viewer refocus and get a sense of perspective in a way that is accessible to all.

And there are many ways to do it if you are prepared to move beyond the old formula – as Channel 4 is now showing. In particular they seem to be reviving the idea of “testimony”. For their slot focuses on people’s lives and experiences as much as philosophical or doctrinal concepts. Gritty, difficult, uncomfortable issues and ideas that haven’t been packaged into a neat formula can emerge more easily when the focus is what has happened to a person, rather than a more abstract tradition of thought.

There is of course huge value in philosophy, theology and the wisdom that has developed over centuries. But there is merit too in stepping away from it, and listening to the experiences to those who would not immediately be identified as religious. In many ways it makes perfect sense. If you want a reflection on exclusion, then listen to the excluded. If you want to hear about poverty, then listen to those who live with it on a day to day basis. And if you want a new angle on the old, tired debate about whether God exists, and if so why there is so much suffering, then listen to someone who has survived the carnage of a bomb blast. They may just have some powerful and thought provoking reflections on whether God was there or not.

[Article reproduced courtesy of The Guardian]

Bodies is back with a bang

Embarrassing Bodies came back for a new series last night with a fabulous show covering everything from lactose intolerance to autism. Big up to the Maverick team!

And online it’s been an incredible 24 hours…

• We had over 198,000 visits in the first day
• 38,000 viewers came online in just one minute! (in response to the autism item)
• There were over 637,000 pageviews within two hours of broadcast – over 1.21M for the day
• We trended #2  on Twitter (UK)

The stampede online was to try out Professor Simon Baron-Cohen‘s Autism-Spectrum Quotient or AQ Test. We’d had over 50,000 results reported back by the time I left the orifice this evening. Simon told me EB was “very original” – sounds like that could be euphemistic. He was a Big Boy when I was at school and I hung out with his younger brother Ash, now a guerilla/out-there film-maker in LA.

Yesterday I met another Big Boy from school days – Pete Bradshaw, now the film critic of The Guardian. We were judging the Single Drama award at the RTS (Royal Telly Society). My abiding memory of him is playing (very well) Thomas Becket in TS Eliot’s Murder in the Cathedral. After watching 30 hours of TV drama over the last couple of days I reckon my AQ should be soaring right now…

Update 5.ii.10:

Another Big Boy back in the day was Mark Kermode (back then Mark Fairey), co-star of the always amusing Radio 5 weekly film review show and a regular on Film4. He’s doing a gig next week (Friday 12th at 7.45) at the Phoenix Cinema, East Finchley (where we’re still trying to raise the last bit of cash to pay for our centenary restoration this year) talking about his life in cinema which should be a good way to kick off your weekend. He was the one who got kicked out of Cannes for heckling in bad schoolboy French.

Dreaming the Dream

The Dream Realised (courtesy of me)

Some great news just in at Channel 4 HQ – the Big 4 sculpture on the doorstep of the Richard Rogers designed home of C4 has been given an extension of 5 years by the planning department of Westminster City Council.

The public artwork – a 50-foot-high metal ’4′ – was originally constructed in 2007 to celebrate both the Channel’s 25th anniversary year and the launch of the Big Art Project and was granted planning permission for one year, during which 4 artists were to decorate it. The installation is based on the Channel’s on-air identity, with metal bars forming the logo only when viewed from a particular angle and distance. It is basically a framework over which to date photographer Nick Knight, Turner Prize nominee Mark Titchner, Ghanaian sculptor El Anatsui and recent art graduate Stephanie Imbeau have added a skin.

Nick Knight, known for his work with Kate Moss and Bjork among many others in the realm of fashion & music, covered it with bare chest skin of various hues, adding the sound of a beating heart at its core. I recently did an Amazonimpulse and bought Knight’s new book, imaginatively entitled ‘Nick Knight’ – at £32.50 one of the most expensive tomes I’ve ever shelled out on. From an Allen Jones-like Suede album cover to exquisite nude shots of Kate Moss, it’s a lively spectacle.

Mark Titchner skinned the Big 4 with panels inspired by trade union banners and advertising, the slogans questioning the on-going role of television: Find Your World in Ours, Find Our World in Yours. He came in one lunch time to talk to C4folk about his work, shades of The Waterboys’ Mike Scott about him. My second encounter with him was a great rum cocktail-fueled chat with at the Tate Summer Party this year. Guardian photographer Vicki Couchman took a top class photo of me in front of Mark’s Big 4 for a Guardian piece on the inaugural Media Guardian Innovation Awards in 2007 (which Big Art Mob won).

El Anatsui paneled the 4 with metallic newspaper colour printing plates. What I remember most about when El (as he’s known to his friends) came in to chat about his career in The Drum, the basement space beneath the Big 4, was his generous championing of young, emerging artistic talent from Africa like Nnenne Okore.

Stephanie Imbeau won a competition to provide what was to have been the final iteration. Her Shelter saw the Big 4 fleshed out with umbrellas of a myriad colours. This is the version currently in place – it’s best viewed at night when it is illuminated from within [see below]. The umbrellas all come from London Transport Lost Property Office so no pissing away of public money there then.

The Big Art Project from which the Big 4 sprang started life as a regular, if very ambitious, TV documentary series. In the original visually rich proposal for the project from Carbon Media a space was left for the cross-platform treatment. Into that space went the Big Art Mob and a bunch of interactive ideas I put together inspired by the wonderful public art works that punctuated the proposal. The Big Art Mob was born of my messing about for 18 months with Moblog‘s mobile picture blogging software after an initial encounter with Alfie Dennen in the basement of Zero-One in Soho. I was on the look-out for the right project to which to apply Moblog and Paint Britain which evolved into the Big Art Project proved the one – the first use of moblogging by a broadcaster and one of the first uses of Creative Commons licensing by a UK broadcaster (the first use was PixNMix, a VJ project I commissioned in 2004).

Besides the TV, web and mobile stuff, at the core of the Big Art Project was the creation of six actual works of public art, seed funded by Channel 4 and the partners we gathered. One of these was Dream by renowned Catalan artist Jaume Plensa, located high up on the site of the old Sutton Manor colliery overlooking St Helens, a 20-metre-high north-western rival to Gormley’s Angel on the opposite side of the country. It is the head of a nine year old Catalan girl with her eyes closed (I found that out by asking Plensa directly at the capping off ceremony, he was very cagey about who she was and reluctant to reveal much in that particular respect). Dream was Plensa’s response to a brief developed through conversations with ex-miners and other members of the local community. Initially he came up with a huge miner’s lamp but the miners themselves pushed him out of his comfort zone or at least nearer his true self

Dream most deservedly has recently picked up a couple of major prizes. Last month it won the prestigious annual Marsh Award for Public Sculpture which is given to a work of permanent public sculpture erected in the UK or Ireland. The definition of public sculpture is loose, but the location must be openly visible to the public without having to enter a building or gain prior permission. The award was presented at the Whitechapel Art Gallery.

Plensa also picked up the British Creativity in Concrete Award for 2009 for Dream at a special ceremony at Southwark Cathedral. This award is presented each year to an architect, designer or artist in recognition of a particular achievement for the creative use of precast concrete. It’s difficult to convey the photograph-like subtlety of the face, no more than a pale reflection in photos like above.

The moment I walked round the corner of a forest path and first saw Dream in April was one of the high points of this year and indeed of my career at Channel 4, and made every second spent on the Big Art Project over the 5 year lead up worth it. It was a moment shared with my former colleague Jan Younghusband (ex-Commissioning Editor of Arts at C4, now Head of Music at BBC) who proved so open to the multiplatform dimension. It was indeed a dream come true.

Night Shelter (courtesy of Tom Powell)

More on Big Art:

The launch

The mobile dimension

Mark Titchner’s iteration

Surgery Live update

The Operation: Surgery Live trending at #2 tonight. Looks like #wordsduringsex is going to be a toughie to overcum. Hundreds upon hundreds of really interesting questions came in tonight via Twitter, email and phone (mainly the former). The integration of the TV, website, Twitter and Facebook is everything we hoped it would be.

Jemima Kiss picked up the story today over at The Guardian.

What an incredible spectacle that was tonight – a real insight. Channel 4 at its boldest – and most educative – best. Tomorrow night: Key-hole stomach surgery live at 11.05pm on C4

After just two nights Surgery Live is making its mark online…

Journalism ain’t what it used to be

Tony Wells

A colleague sent me over a link to the last Media Guardian podcast in which I made an unwitting appearance. Maggie Brown saw a speaking gig I did last week and said it made her realise that “there are some people there [at Channel 4] with real knowledge driving the 4iP fund which I hadn’t expected” – I was talking about my Landshare project which goes live tonight as soon as the DNS switches over from the old Registration site .

So that much was spot on

What The Guardian unfortunately failed to do with their careful fact checking and old school journalistic attention to detail was:

• get my name right – I was Tony Gee (an amalgamation with the next speaker who was Tony Ageh of the BBC)
• ascribe the project to the right source – not 4iP which is not behind Landshare but Channel 4 Cross-platform (since it is related to a primetime TV show, River Cottage)
• grasp the purpose of the site – not getting allotments but sharing land (the clue’s in the name)
• link it to the right partners – Royal Horticultural Society was singled out from a wide coalition including the National Trust, Garden Organic, Capital Growth et al, with no sense that Channel 4/Keo Films was the prime-mover

The thing that stands out for me about event where Maggie saw me speak (at the Voice of the Listener and Viewer, chaired by Roger Bolton) was a rather odd question I got at the end from a lady in the audience:

- Why did you use all that jargon?

- Sorry, hadn’t meant to, was really trying to avoid it, what did I say?

- Well what did you mean by “pipes”?

- Those things water flows through

- Well what about “ether”?

- Sort of airy

Still, it was lovely to appear in the Media Talk podcast, not least in that it squeezed out a begrudging recognition that we do some good stuff at Channel 4 in the networked media world. Now I love The Guardian as much as the next white, male, Oxbridge-educated, middle class person – my own flesh&blood works there on the Sports desk, the luverly Jemima Kiss writes great stuff in it, a nice gardening man in G2 wrote a double-page spread about Landshare and Veg Doctors in it today – but it does bug me that the highly respected organ spends a lot of time having a go at C4 without declaring its vested interest (including vested interests in terms of the Guardian/Scott Trust’s media ownership such as radio stations etc.) in the Channel’s future not being secured by the Powers That Be as we travel over the crossroads of digital switch-over – how it would love to be the counter-balance to the BBC in the public service media landscape. But when we ask ourselves whether Skins viewers read The Guardian over breakfast every morning? whether the Sex Education Show viewers turn to The Guardian for a chance to talk openly about sex education issues? whether The Guardian can do a Jamie’s Scool Dinners? we understand why Channel 4 has its place in the landscape and why people of all sorts dig it.

I got biorhythm

The old biorhythms seem to be zinging a bit this week. Nice Kiss & Tell piece in the Guardian yesterday about a new commercially-oriented dimension to my work, to complement the public service projects I mainly commission at C4. Hot Cherry are a cool outfit when it comes to getting the dirty job done in digital PR and marketing.

And the day got off to a fine start with a TV BAFTA Nomination for Embarrassing Bodies Online for the one&only interactive category – imaginatively entitled Interactivity. The other nominations are all BBC, but our odds have improved. Last year little old Big Art Mob was up against iPlayer which cost more in millions than BAM cost in thousands. This year we’re only up against Olympics 08. And Merlin. Let’s see if they can spot real magic…

The free range broadcaster

With all the speculation, misinformation, politicking and general bullshit flying around today with the release of TV regulator Ofcom’s blueprint “for sustaining and strengthening public service broadcasting (PSB) for the next decade” I’d like to take a moment here to highlight Ofcom’s recommendation for Channel 4:

Create a strong, alternative public service voice to the BBC, with Channel 4 at the heart

And pick up an article by Roy Greenslade, widely respected Professor of Journalism at London’s City University, writer for The Guardian and Evening Standard, and man about Donegal (believe he’s been spotted in The Bridge Bar, Ramelton where my wedding reached a satisfying, musical conclusion on Day 3). In tonight’s issue of the Standard (which I picked from the bin in East Finchley station – does Alexander Lebedev have any idea how few people part with actual cash money for it?) Prof G wrote the following insightful article:

Ofcom risks making a pig’s ear of C4 if we lose gourmet selection of quality TV
Roy Greenslade
21.01.09

Pig Business - a Channel 4 documentary

“On Monday evening I attended the preview of a Channel 4 documentary called Pig Business. It was a fine piece of work, a mixture of passion and compassion that raised all sorts of disturbing questions about factory farming, agri-business and globalisation, not to mention airing concerns about public health and the environment.

You can make up your own mind on 3 February, when it is screened on More4, but — even if you disagree with the polemic — it has to be seen as an extraordinary project because it was filmed over the course of four years by Tracy Worcester. After the showing there was loud applause for her and tributes from several speakers, including Zac Goldsmith and Chrissie Hynde. There was acclaim too from Tim Sparke, managing director of the path-breaking broadband TV documentary company Mercury Media, but he broadened his praise and struck a particularly topical note.

“If ever we need a demonstration of Channel 4′s commitment to public service broadcasting,” he said. “Then this is it.”

As C4′s chairman, Luke Johnson, and chief executive, Andy Duncan, peruse the Ofcom report released this morning that outlines how the channel will be funded in future, it is important to keep in mind the value of its output.

I know this is the channel of Big Brother, and that we are currently being assaulted by another instalment of a Celebrity Big Brother, a title that — given the crop of inmates — surely breaches the Trades Descriptions Act. But they are programmes that ramp up viewing figures, thereby attracting essential advertising revenue and enabling the broadcasting of serious public service broadcasting (PSB) content.

There is so much to appreciate about C4, not least its contribution to film, arts, drama and documentaries. There is a Channel 4 ethos, a distinctiveness, that sets it apart from both its commercial rivals and the publicly-funded BBC. I happen to be an avid viewer of Channel 4 News because it deals in some depth with the most important news stories of the day. It treats viewers as grown-ups and, significantly, attracts a young audience that clearly appreciates that fact. It’s a sort of early Newsnight.

Consider also the very different documentary and factual strands such as Dispatches, Cutting Edge and Unreported World. The latter, screened 20 times a year in peak time, takes viewers to stories in parts of Africa, South America and south-east Asia that never appear elsewhere.

Sure, the audiences are small. But the whole point of PSB, and of C4′s remit, is to widen the TV horizon. There is no point in sticking to a safe mainstream, agenda. Other broadcasters do that. There is a mix, with populist factual programming running alongside more esoteric stuff, but it works. C4 also commissions programmes that take risks or challenge our preconceptions.

Take the eight-part series now showing on Sunday evenings, Christianity: A History. It started off two weeks ago with a superb and counter-intuitive presentation from Howard Jacobson on Jesus the Jew. It was some of the most watchable TV I have seen in a long time, intelligent without being in the least bit pompous, provocative without any hint of bombast.

Turning to C4′s contribution to film, who can deny the virtues of a company that backed movie-makers such as Danny Boyle (Slumdog Millionaire, Trainspotting and Shallow Grave); Steve McQueen (Hunger) and Martin McDonagh (In Bruges, Six Shooter)?

But let’s stop the tour here. The point of the exercise is to illustrate what we stand to lose if C4 is not adequately funded in the coming years. It is also to underline the point made by BBC executives, even if through gritted teeth, that rival PSB output is healthy for our society.

I realise the over-riding importance of C4 every time I call up the list of documentary channels on Sky and discover the endless loop-tape of what has rightly been dubbed a choice of sharks or Nazis.

What distinguishes C4′s factual output is that it rarely, if ever, stoops to the formulaic TV that populates the digital depths. That is one reason why I have been opposed to the notion of a merger with Five, a commercial channel that would erase the individuality of C4.

I have never seen the point of Five since its launch in 1997 and, going on the viewing figures, neither can most of the nation’s viewers. It is remarkable that a populist channel that screens wall-to-wall entertainment attracts only 4.6% of the total audience. Yet C4, with so much of its PSB programming specifically aimed at minority audiences, manages to get a 6.3% share.

I can well understand why the BBC’s director general, Mark Thompson, has advocated a C4-Five merger. He wants to protect the BBC’s licence fee and preserve the income from its own commercial arm, BBC Worldwide.

While I was thinking about C4′s dilemma I realised that the Pig Business documentary offered several relevant metaphors. In its current state C4 is a free range broadcaster, offering good meat that satisfies the appetites of its customers. If it is overly constrained, whether by tighter budgets or by an uncomfortable accommodation with a rival, there will be a reduction in both the quantity and quality of its meat.

Factory-farmed TV is junk food for the masses. C4′s programmes, by contrast, are a gourmet selection for niche audiences. We lose them at our peril.”

Update 22.i.09:
Last night while I was writing this post Channel 4 was winning the Broadcaster of the Year Award at the Broadcast Awards.

It also picked up awards for:
Best Documentary: My Street [a wonderful film]
Best Documentary Series: The Genius of Charles Darwin
Best Single Drama: Boy A
Best New Programme: Gordon Ramsay Cookalong Live
Best International Sales: Come Dine With Me

Update 22.i.09:

To ram the point home, this lunchtime (GMT) this year’s Oscar nominations have been announced and Channel 4′s Film4 have received 12 (yes, 12!) nominations:

Slumdog Millionaire

· Cinematography

· Directing

· Film editing

· Original score

· Original song – “Jai Ho”

· Original song – “O Saya”

· Best picture

· Sound editing

· Sound mixing

· Adapted screenplay

In Bruges

· Original screenplay

Happy-Go-Lucky

· Original screenplay

Thought for Food

Landshare map

Hugh Fearnley-Whittingstall of River Cottage

eBay, Couchsurfing, Freecycle, Park At My House – one of the greatest strengths of the Web is connecting and aggregating supply & demand. Landshare plugs into exactly that power – it links people who want to grow their own fruit & veg (but can’t get an allotment) with people who have bits of land they can grow it on. This could be an arthritic granny who can no longer do her garden, a property developer with some wasteland, a hospital with overgrown former gardens, a church with glebe land, anywhere where unproductive land can be safely used to grow your own and the resultant produce shared between growers and land-owner.

The project started last summer when the series producer of River Cottage came in to Horseferry Road with members of the Keo Films team who produce the show. The idea was to develop a story featured in the TV series by exploring how the Web could facilitate the kind of land sharing Hugh Fearnley-Whittingstall had highlighted on screen. What immediately appealed was the simplicity and clarity of the proposition, and the fact that it revolved around this core strength of the Web. It also felt very much of the moment – even more so now, 6 months on.

We started by building a first phase site at www.landshare.net to test the level of interest. Using the Autumn series of River Cottage as a springboard, we had 15,000 registrations within 10 days. The mix was healthy in terms of the balance between would-be Growers and Land-owners. We also had people register as Landspotters – participants who might know of potentially usable land in their locality – and Facilitators – participants who could help vulnerable people, those in need of help on the computer front and anyone requiring extra support to take part. Like-minded groups and organisations were also able to register interest.

The plan is for the next few months to see the design and build of the service, as well as the follow-up work on partnerships with all manner of enthusiasts small and large, local and nation-wide. The focus is on amplifying the inspiring work of existing land share-type initiatives and champions in the field, as well as helping the sharing of best practice and providing a UK overview – as opposed to stomping in with great big broadcaster wellies.

Issues of legal compliance have been considered and worked through from the off. Since the process involves transactions and meetings in real life a good deal of thought has gone into how to make those work effectively and safely. Projects like School of Everything (in which Channel 4 has invested via its Education department and 4iP initiative), which likewise involves real-life encounters, have provided useful precedents and approaches to such issues.

It’s always a good sign when a project has an organic feel of wholeness and rightness and Landshare has that vibe for me. The new year saw it flagged up as a trend-setter for 2009 in The Guardian and rippling over the pond to be picked up by Huffington. It has caught the eye of the Scottish Parliament. All these are promising indications that Landshare is the right idea in the right place at the right time. So here’s to a fruitful 2009…

Word Up

The current favourite with the enfants terribles:

At the inaugural Media Guardian Innovation Awards the other evening a fellow shortlistee was sitting at the adjacent table – he was black, hairy and even more simian than me. Sadly he didn’t have any reward for sweating the night away and drinking through a straw. Fallon, creators of the Cadbury Gorilla, lost out to my esteemed colleagues from Skins (E4/Holler). And Big Art Mob brought home a pile of metallic twiglets by virtue of winning the Community Engagement category. I was so excited it was as if my humble white wine had been spiked with a good dose of lithium…