Archive for the ‘jamie oliver’ Tag
What a great way to start the new year of work, the multiplatform dimension of the Big Fish Fight, a short season of programmes focusing on saving our seas and consuming fish sustainably, powered by Hugh Fearnley-Whittingstall’s short series Hugh’s Fish Fight and incorporating programmes by the likes of Jamie Oliver, Gordon Ramsay and Heston Blumenthal.
The season has got off to a cracking start with
* 14,000 sign ups to Hugh’s Fish Fight (Discard) Campaign on the first night, now up to 41,500 within 24 hours – making a total to date of 83,972.
* 80 Fish & Chip Shops added to the MackMap, encouraging alternatives to cod & chips at our local chippers
* Trending #1 on UK Twitter on both nights so far
* over 3,000 people per night joining the Big Fish Fight Facebook campaign hub
The big win so far is Tesco’s changing their tuna sourcing/practices
To add your backing to the campaign sign up simply here
With the publication of the Digital Britain report today it’s an apposite time to reflect on the role of Channel 4 in Britain’s Public Service landscape. After listening to former BBC Chairman Christopher Bland asserting (this morning on Today) that the UK can only afford one public service broadcaster and after reading a spiky response from BBC Trust Chairman Sir Michael Lyons jealously guarding the BBC’s cash, I reflect on last night’s RTS Education awards. I went along with The Sex Education Show presenter Anna Richardson and the Sexperience team from Mint Digital and Cheetah. During the evening I caught up with Tanya Byron who was presenting the awards and served on the Digital Britain steering group (I worked on the DB Being Digital / digital media literacy work group, whose outputs Tanya polished. I also helped her a little with her government Review of Children and New Technology last year and have been busy trying to get it implemented this year via the UKCCIS). At the end of the ceremony she spoke of how she had been inspired by watching all the nominations with her family and picked out Sexperience, Chosen and Troubled Minds for special mention.
Just playing the numbers game, the BBC with its pots of cash for education scored 2 awards. Littl’ ol’ Channel 4 bagged 5. And some 5…
For Educational Impact in Primetime Chosen (True Vision for More4) – three courageous men disclose the abuse they suffered at school. Turned down by 17 commissioning editors before More 4 had the balls. Talking of Balls, one of the three protagonists, Tom, drafted a set of recommendations taken up almost in their entirety by Secretary of State for Education Ed Balls when he reviewed this area in the wake of this film. The jury said: “A revelatory and dignified film… which explored paedophilia by allowing three highly articulate middle-aged men to tell their own stories of having been groomed and serially abused by teachers in the same public school as they were growing up.”
For the 11-16 Years category KNTV Sex produced by Tern Television (whose trusty leader Harry Bell – he knows a good Rioja when he sees one – I caught up with in the bar afterwards) – a lively, funny animation (punctuated with weird archive from Eastern Europe) tackling tackle and other forbidden subjects. The jury said: “A witty and uncompromising look at a subject of great relevance to its target audience. It uses first-class entertainment devices and characters to deliver tough content. An engaging and fun watch with real take-home for the viewer.”
For Campaigns Jamie’s Ministry of Food (Fresh One for Channel 4) – love him or loathe him, you have to admire Jamie’s commitment. I was lucky enough to work on Jamie’s School Dinners which in many ways set the gold standard for mainstream Public Service TV. The jury said: “The winning series was utterly brilliant – it truly enriched the lives of the people involved and gave the viewer a rare insight into other people’s lives.”
For Factual Education 7/7: The Angels of Edgware Road (Testimony Films for Channel 4) – driven by one committed film-maker, a story of people who risked their lives to save others. The jury said: “not only a deeply moving account of the appalling events on the London Underground in 2005 but challenged its audience to consider their own responses if faced with the dilemma of whether to save themselves, or try to save others.”
For Educational Impact in Primetime (Series) Can’t Read Can’t Write (RDF Media for Channel 4) – teacher extraordinaire Phil Beadle (who I worked with on The Unteachables) again teaches the ‘unteachable’, this time adults who have never grasped reading and writing and had given up. Now two of the featured contributors have written books! The jury said: “powerful storytelling and memorable sequences within this important series which highlighted the shockingly high numbers of British adults who cannot read or write. The jury was genuinely surprised by the extraordinarily brave characters whose stories were at the heart of the series, finding them engaging, surprising and honest.” Compare that one for example to BBC RAW for flair, passion and imagination.
Sexperience lost out for Innovation in Education to the BBC’s School Report which marshals the whole BBC machine – BBC News, Radio 4′s Today, the network of local radio stations, the Full Monty/Aunty – to encourage children to try out news journalism. Laudable and solid. But an exact replica of Channel 4′s Breaking the News for a different audience (Newsround age as opposed to 14-19) which won an Education RTS in 2005, a year before School Report was launched. Yes, a strange choice given Raw’s Battlefront was the other nominee.
All of this illustrates how Channel 4 is the grit in the PSB oyster. The BBC would be even Blander (scuse the pun) without the boundary pushing of C4 and its discovery and nurturing of talent. On BBC Jamie cooks and makes a dish, on C4 he campaigns around food and makes a difference. (He was discovered of course by an ex-C4 PA who followed her passion straight out of Charlotte Street to become a highly successful exec producer, Pat Llewellyn.) Digital Britain has highlighted and backed C4′s place in British media and started rolling an exciting updated remit:
Championing and promoting creativity and new talent across all digital
●● Investing in a wide range of original, innovative, high-quality audiovisual
content, including film, which provides alternative perspectives
and reflects the cultural diversity of the UK.
●● Providing audio-visual services and programming that can stimulate
learning and which will inform, challenge and inspire people, particularly
older children and younger audiences.
●● Maintaining a strong commitment to distinctive national and
international news and current affairs.
●● Enabling through partnership the development and reach of other public
service content from British cultural organisations.
●● Developing new services and applications to support its overall role,
embracing the potential of all digital media to connect with audiences
in new ways and to encourage the wider take-up of and participation in
new digital media by audiences.
A colleague sent me over a link to the last Media Guardian podcast in which I made an unwitting appearance. Maggie Brown saw a speaking gig I did last week and said it made her realise that “there are some people there [at Channel 4] with real knowledge driving the 4iP fund which I hadn’t expected” – I was talking about my Landshare project which goes live tonight as soon as the DNS switches over from the old Registration site .
So that much was spot on ;-)
What The Guardian unfortunately failed to do with their careful fact checking and old school journalistic attention to detail was:
- get my name right – I was Tony Gee (an amalgamation with the next speaker who was Tony Ageh of the BBC)
- ascribe the project to the right source – not 4iP which is not behind Landshare but Channel 4 Cross-platform (since it is related to a primetime TV show, River Cottage)
- grasp the purpose of the site – not getting allotments but sharing land (the clue’s in the name)
- link it to the right partners – Royal Horticultural Society was singled out from a wide coalition including the National Trust, Garden Organic, Capital Growth et al, with no sense that Channel 4/Keo Films was the prime-mover
The thing that stands out for me about event where Maggie saw me speak (at the Voice of the Listener and Viewer, chaired by Roger Bolton) was a rather odd question I got at the end from a lady in the audience:
- Why did you use all that jargon?
- Sorry, hadn’t meant to, was really trying to avoid it, what did I say?
- Well what did you mean by “pipes”?
- Those things water flows through
- Well what about “ether”?
- Sort of airy
Still, it was lovely to appear in the Media Talk podcast, not least in that it squeezed out a begrudging recognition that we do some good stuff at Channel 4 in the networked media world. Now I love The Guardian as much as the next white, male, Oxbridge-educated, middle class person – my own flesh&blood works there on the Sports desk, the luverly Jemima Kiss writes great stuff in it, a nice gardening man in G2 wrote a double-page spread about Landshare and Veg Doctors in it today – but it does bug me that the highly respected organ spends a lot of time having a go at C4 without declaring its vested interest (including vested interests in terms of the Guardian/Scott Trust’s media ownership such as radio stations etc.) in the Channel’s future not being secured by the Powers That Be as we travel over the crossroads of digital switch-over – how it would love to be the counter-balance to the BBC in the public service media landscape. But when we ask ourselves whether Skins viewers read The Guardian over breakfast every morning? whether the Sex Education Show viewers turn to The Guardian for a chance to talk openly about sex education issues? whether The Guardian can do a Jamie’s Scool Dinners? we understand why Channel 4 has its place in the landscape and why people of all sorts dig it.