Appiness

My most recent project, released last week to mark the start of Series 2 of Live from the Clinic, is 3 Embarrassing Bodies-branded iPhone apps. Here’s the story so far as related by Broadcast today:

Embarrassing Bodies apps near 400,000 downloads in one week

23 May, 2012 | By Balihar Khalsa

The new trio of Embarrassing Bodies iPhone apps have been downloaded nearly 400,000 times since the start of the new series of Embarrassing Bodies: Live from the Clinic last week.

The main app – My HealthChecker – has had over 300,000 downloads alone. The app includes new tests for eyesight, colour blindness tests, as well as memory and lung function tests. Users can track their results over time and compare them anonymously with the other users.

Sister app My MoleChecker has been downloaded 71,681 times since the launch of the new series, while My SelfChecker has been downloaded 15,061 times.

It is the first time the trio of apps have been made available on mobile and have been developed by Maverick Television, which is also producing the 8 x 60-minute show currently on air.

The MyHealthChecker app has topped the iTunes app store free download chart. C4 multi-platform commissioner Adam Gee, who ordered all three of the apps, said it represented an evolution of the show on mobile.

“Embarrassing Bodies has embraced mobile since the outset of the show but this represents a whole new generation of Embarrassing Bodies mobile through which viewers can do things which they can’t do on a laptop or any other device,” he said. “This trio of apps really makes the most of the portability, personalisation and privacy of smartphones.”

The web version of My HealthChecker has seen 450,000 people register and the Live from the Clinic site is estimated to have helped save the NHS around £662,000.

{Republished courtesy of Broadcast}

China links for Philip

The Sexperience 1000

China: Triumph and Turmoil – current Niall Ferguson series

My MoleChecker – first of 3 new Embarrassing Bodies apps

Live from the Clinic – the primetime show which span off of Embarrassing Bodies [see next] – saved the National Health Service over £400,000 to date through innovative video-based symptom checkers

Embarrassing Bodies: Live - a live switchover show, the first to switch from main TV channel to the web instead of a  multichannel digital channel – linked to the main Embarrassing Bodies site which is a hugely popular health site (the main rival and referrer to the official National Health Service site)

My Healthchecker - an aggregation of health self-tests which gather and use data in an engaging way – app version about to be released

The Sexperience 1000 – an attempt to liven up data visualisation and make data playful and entertaining

(linked to Sexperience – a sex education site driven by peer-to-peer learning, focused on experience as opposed to theory or opinion)

The Big Fish Fight  iPhone app - listed in Top 5 Lifestyle apps of 2011 by Apple

The Great British Property Scandal Empty Homes Spotter iPhone app

Adult Learners’ Week 09

AdultLearnersWeekFolk, here are the website addresses for the projects demoed:

Big Art Mob www.bigartmob.com Public Art

Landshare www.landshare.net Landsharing and growing food

Picture This www.channel4.com/picturethis Digital photography

Empire’s Children www.channel4.com/empire Family history

Embarrassing Bodies www.channel4.com/bodies Health

Medicine Chest www.medicinechest.info Traditional approaches to health

Adoption Experience www.channel4.com/adopt Adoption

Bodies

Had a rather good day at work! 100,000 people used the videos commissioned for my latest project, Embarrassing Bodies, in the first two hours after broadcast of the kick-off show last night. That bodes well for a lot of self-checking and preventive health activity. One Self-Check Video was viewed 24,000 times in those two hours. And there were well over half a million pageviews in the first 12 hours. NHS eat your heart out… (or more productively and with less risk of MRSA, work with Channel 4 to get this kind of thing across effectively.)

Another C4 speciality is scheduling. Tonight’s a classic:
21:00 Embarrassing Bodies
22:00 Michael Barrymore – What Really Happened? (Honest, Officer, I’ve no idea how that embarrassing body got there…)

Embarrassing Bodies TV: Maverick TV
Web: Maverick TV and Made Media

Guardian article by Jemima Kiss

Medicine Chest

There was a rather jolly illustrated piece in yesterday’s Independent derived from my latest project, Medicine Chest.

The online version sadly has none of the colourful visuals but you still get the idea…

When Nature Knows Best

The aim is to gather and preserve for the benefit of future generations traditional remedies and folk know-how in the realm of health and healing. I’m doing the project with the Royal Botanic Gardens at Kew, where my old compadre Mike Saunders is now Director of Digital Media (we first worked together back in 1996 on MindGym in the red ant infested HQ of NoHo Digital).