Archive for the ‘chatnav’ Tag

Seven Days in the press

Here’s a couple of articles about Seven Days from this week – one from Broadcast, the other from New Media Age…

C4 to use ‘Chat Nav’ on Seven Days doc {courtesy of Broadcast}

9 September, 2010 | By Robin Parker

Channel 4 is to launch a ‘ChatNav’ website for upcoming documentary series Seven Days, which will collate social media conversations about the show and help determine which of the on-screen characters the producers prioritise.

The initiative aims to influence the show, which is filmed in Notting Hill in the week prior to transmission, by illustrating which of its characters the viewers are engaging with. The site will represent this by giving the people who generate the most buzz the biggest image.

Contributors, who remain under wraps until its launch on 22 September, could be scaled back or even dropped during the series’ eight-week run if audiences do not seem to be engaging with them.

As well as feeding in comments from Twitter and Facebook, the site will encourage users to help the characters make personal, social and work decisions, with their involvement ranging from yes/no answers to direct advice.

C4 new media factual commissioning editor Adam Gee said that rather than applying a ruthless “Truman Show approach”, the aim was to establish a “collective wisdom”.

“For the first time, it will enable the audience to have an influence in a documentary context, not by giving them editorial control, but by establishing a constructive exchange with contributors,” he said.

Viewers will also be able to ask a team of reporters based in Notting Hill to go deeper into stories.

The show’s site will also offer unedited rushes and cut sequences. Digital agency Holler is producing the web content with series producer Studio Lambert.

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Mock-up of ChatNav screen

Mock-up of Seven Days ChatNav screen

Channel 4 gives viewers a say in how new reality show develops {courtesy of New Media Age}

Wed, 8 Sep 2010 | By Jessica Davies

Channel 4 is launching a major cross-platform initiative for new reality show Seven Days, with the storyline influenced by its online audience.

The show will follow the lives of around two dozen people living in Notting Hill, and will be shot and edited in the week of transmission.

Adam Gee, commissioning editor of cross-platform at Channel 4, said the show’s format indicates the kind of projects Channel 4 is likely to develop post-Big Brother, and represents a new approach for documentary and reality programming.

“That gap left by Big Brother gives Channel 4 the opportunity to rethink its whole approach and try out new things,” he said, adding that the show is “in the spirit of experimentation”.

The show’s format supports the broadcaster’s strategy of rewarding its audience for engaging.

“As a broadcaster, one of the main things you can give your audience as a payoff that no one else can is an impact on editorial,” said Gee.

A site, channel4.com/sevendays, will go live on 22 September to coincide with the TV broadcast. It will feature a function called Seven Days ChatNav, which lets viewers interact directly with the cast members, giving them advice and answering questions posed by the latter.

Channel 4 will monitor which characters prompt the most interest and discussion online, and this will influence which stories will be focused on in the subsequent episode.

People can use the site to catch up with what’s happening with the characters who aren’t featured in the TV show, along with videos of the show’s rushes. The site will also include full scenes which may have been dropped from the linear broadcast at the last minute.

A team of three called Eyes on the Ground will be on site and will post videos and blogs. Gee said, “They’re available for the online audience, who can ask them to fill in the gaps between shows, following up storylines that aren’t covered on TV.”

He also said the show and site have been designed for sponsorship, and Channel 4 is in advanced talks with brands over sponsorship tie-ups.

It worked with agency Holler on the cross-platform format, and Studio Lambert on the TV production.

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