The dear old Sun has picked up on Osama Loves today in a full page spread on p22. Naturally enough they’ve brought their own special magic to it - like photoshopping out the male half of our dynamic Muslim duo.

Osama of Love global hunt Doctor

embarrassing bodies

It’s unusual to be able to see the direct impact, in terms of actual changes of behaviour, produced by a public service interactive project but in the case of Embarrassing Bodies this has been possible. A quick trawl through the comments on the site yields such evidence (there were over 3,500 pre-moderated comments in the first four days of going fully live). The core of the project is a set of Self-check videos. What’s so innovative about that? Primarily their openness, clarity and unflinching nature - very Channel 4 and it just wasn’t out there before in the ocean of web video. They show you what you need to see to be able to do what you need to do. The most telling comments for me are the ones where people realise they’d been checking themselves wrongly before seeing the video.

Another salient component is the creation of a rolling temporary community. I never set out to build a community per se. I was also keen not to reinvent the wheel of support provision in this area. So the dynamic is that people arrive in a just-in-time, task-oriented way - looking for the condition they are worried about (through any of the three search mechanisms). They then tend to hang out in the community just long enough to find which is the best support group or other help to plug into. In this way Embarrassing Bodies online becomes the glue to pull together a wealth of existing support and enable the best to emerge through detailed personal recommendation, rather than treading on the toes of niche communities and specialised support.

One other aspect worth highlighting is the use of the private space of the mobile phone (away from browser histories and prying parental eyes etc.) to enable people to make use of the material where, when and how they want - 12,000 mobile downloads occurred in those first 4 days. My hunch, for reasons including privacy and access, is that mobiles should play a major role in public service interactive media - from my observation, people in our circles get too obsessed with PC-/web-based delivery.

So here’s what 15 minutes trawling the comments reveals:

“this has helped me to make my mind up and go for help thank you

Really helpfull and i now check at least once a week …. Thank-you x

watched various videos and found them very very useful. wouldn’t have felt comfortable talking about some of these subjects with my doctor. they have taken the mystery out of the examination and treatment. thank you.

i suffer from this too, and its not something you like going to the doctors about. This site has been SO HELPFUL, as i now know its not only me!!

thank god 4 this website i am so grateful. it has started 2 get me down. (…) I had tests done then chicken out on the results. seein this has made me book an appointment with my doctor. its such a relief knownin im not the only person sufferin, thankyou!!!

i found all 3 self checking very useful. we all know we should do it but not nessesary how and are too embarressed to ask our own GP. i check my breasts yet i’ve been doing it wrong the video was an ideal way to show me the basics.

Hi, i just watched this video and checked my balls and i actually found a small hard lump on my left testicle, im only 16 is there any chance it could be cancerous (sorry if the spelling is wrong)?!

Thanks so much this has been so informative. My auntie died last year from Vulval cancer, not knowing that she was suffering from it. Now I know what symptoms to look for and how to self check I will do so regularly.
[Vulva Self-check]

Although now middle aged I was never sure when you were supposed to check your breasts. Thanks to your program I now know when and how. Many thanks and keep up the good work.

My boyfriend refuses to check his balls so thanks for the guide on how to as now i can do it for him.

WOW, i never knew how to do this check, i’m so grateful for this video its helped me immensely. thankyou
[Breast Self-check]

Interestingly, my friend watched “Embarassing Illnesses” last week, and they did something on checking moles, so he checked his out and noticed one had changed colour, so he went to get it checked and it does in fact need to be removed. So these programmes do something towards awareness!

i had it but i went to the doctors and now am recovered thanks !!”

This throws up the interesting question of how does public service networked media measure success and impact? Here we have evidence of positive behavioural change. For me the Comments stats are very telling. Then you’ve got video views. Return visits. UGC uploads. Session lengths. Buzz radiating across the Web. All manner of metrics. I’d argue that for most projects you can pick out a specific measure which captures the essence of the project, and which measure that is will vary from project to project.

Steve McQueen directing Hunger

I have to admit I was a bit worried when I heard Channel 4 were making a film about Bobby Sands and the Maze hunger strike. Having sat through shite like Ken Loach and Rebecca O’Brien’s ‘The Wind that Shakes the Barley’ I feared the worst. But ‘Hunger‘, by Turner Prize winner Steve McQueen, is an artist’s film of intense emotional impact and real insight. And it belongs on the big screen, its compositions and rhythms fill the space. That it is a London born film-maker, a black film-maker, that provides such insight into so fraught and sensitive an Irish story is all the more remarkable.

It was commissioned by my colleague Jan Younghusband, Commissioning Editor for Arts and Performance at Channel 4. She is a woman with a purist and committed approach to art, as I learned from working with her on projects like Big Art Project and 4mations. ‘Hunger’ was five years in the making and conception. Through her work on the Turner Prize Jan came into contact with McQueen, hooked up from time to time in a cafe on Old Compton Street and gradually homed in on this most demanding of subject-matter. Film 4, in the person of Peter Carlton (who I worked with last year on My Movie Mash-up/Faintheart, which amply demonstrated his ballsy approach) came in to back the film as a theatric offering. I have to say, having just emerged from a viewing of the finished film, I couldn’t be prouder to be part of an organisation that creates a work like this.

I walk past Bobby Sands regularly in the form of a Christ-like statue of him in Newry, the town in County Down where my wife was born. She grew up in Northern Ireland in the 70s and early 80s - I can hardly imagine how she and her sisters will watch this film. Whatever you feel about the politics behind Bobby Sands (of which most of our (British) population is incredibly ignorant, and was so back in 1980 - as a suburban London teenager it was right off my radar beyond what I gleaned from Stiff Little Fingers) the portrayal of political conviction and of inhuman bigotry is as powerful as it comes. Thatcher’s voice, heard in voice-over punctuating the film from time to time, comes across as truly monstrous. Everything about its coldness and stridency speaks of the huge cultural gulf between the Lincoln grocery and a family gathering in West Belfast or Gweedore, Donegal (where the key flashback scene of the film takes place) or pretty much anywhere in Ireland or an Irish home.

My wife recalls how her life and the lives of all around her were overshadowed by the hunger strike. A time punctuated by the staggered deaths (they deliberately spaced the starts of their hunger-strikes two weeks apart to maximise the impact of their sacrifice). Looking back from the last few years it is only now she truly recognises what a troubled, hard childhood she and her contemporaries lived through. A couple of years ago we were in the (old) Tate with the children. They were copying some of the pictures in the Pop Art rooms. As we emerged from the gallery I noticed my wife was really upset. I asked her what was up and it turned out walking through a room of Richard Hamilton images of soldiers on the streets of Belfast [The State 1993] had really disturbed her and awakened ghosts. (Richard Hamilton of course also portrayed Bobby Sands draped in blanket in his picture ‘The Citizen’ [1981-83].)

When I first visited Newry in 1986 I was greeted by the most surreal of experiences - walking down the high street I watched British troops, armed with machine guns and equipped with radios, ducking in and out of shop doorways between little old ladies struggling along with their shopping bags. Nothing in my North London childhood had given me the slightest clue that such dark comedy was to be had on the streets of ‘my country’.

On my way out of the screening I met a woman who looked pretty shaken by the experience (naturally enough). It turned out her daughter works at the Channel and she comes from Crossmaglen, Co. Armagh. Needless to say she knew the one family I know in Crossmaglen, as that is the way of Ireland. I knew the hospital she was born in in Newry, Daisyhill aka Crazyhill, as my wife was born there too. I knew her school in Kilkeel as my wife went there too. It’s a small, connected place. In her family home this woman I got talking to has some of the tiny notes smuggled out of the Maze - that’s how connected it is.

I thought the starvation in Sean Penn’s ‘Into the Wild‘ was painful to watch and moving but it goes nowhere near the forensic observation of this film. The skeletal bodies are resonant of Auschwitz - and the crucifixion. And yet the film captures something incredible, something transcendent about the human spirit and will.

Towards the end of the film we see a flashback of the Belfast boy on a coach traveling over the border into Donegal to attend a cross-country race put on by the Christian Brothers (purveyors, as Pete McCarthy amusingly put it, of “the carrot and stick method of Education - only without the carrot”). Behind the face of the young Bobby is a blurred swoosh of gold, low sunlight on the ferns and bogland. It represents a paradise to the starving man.

Recalling when I first went to that place - Gweedore - brings a smile to my lips. I’d followed the roadmap and came to what I thought was not far from Gweedore. I stopped at a junction, reminiscent of where Cary Grant gets off the bus in ‘North-by-Northwest’ and gets attacked by a crop-spraying plane. There was a small shop at the junction, outside of which stood an old fella in a flat cap. I wound down the window and asked him where Gweedore was. You’re in it. Where? All around. He was trying to explain the concept of a ‘townland’ which was foreign to me. ‘Town’ I get. ‘Land’ and ‘country’ I get. But this was something in-between, half way to the imagination, between the word on the map and the ground beneath me was a cultural gap and an imaginative leap. ‘Dhun na nGall’ (Donegal) means ‘fort of the foreigners’ - foreigners have given the people there a tough time since way back - from the marauding Vikings (who probably explain my wife’s love of the battle and fighting scenes in ‘Gladiator’) to the screws beating the living shit out of Bobby Sands and fellow prisoners with their truncheons and tattooed knuckles. The same shit these men smeared on the walls of their cells in an astonishing act of defiance for over 4 years, the shit McQueen turns into a kind of circular abstract painting in one scene. The ability of people to survive that kind of degradation and brutality for the sake of an idea is ultimately uplifting. The ability to inflict that kind of degradation and brutality is to be the subject of one of my next posts (bet you can’t wait inspired by Philippe Sands‘ recent book Torture Team about torture in Iraq, where Steve McQueen served as a war artist in 2003.) So shifting Sands from Bobby to Philippe - not easy subjects but then 7/7 isn’t an easy day…

Sneak preview of the first moving pictures to come out of 4mations, the soon-to-launch broadband home of Channel 4 animation. Working on this with Aardman in Bristol (home of Shaun the Sheep and Angry Kid) and Lupus Films (home of Channel 4 animation commissioners who leave the fold). This animation is the end board for video diaries by animators, writers etc. on www.4mations.tv (where there is currently just a holding page - beta site launches in September). The visual theme is ‘weird shit that comes out of people’s heads’ - like animation and alien invader cats…

This morning two young British Muslims, Farrah and Masood, set off on a 50 day mission right across the Islamic world. Their goal: to meet 500 Osamas. Why set out to meet so many people with the same first name? ‘Osama’ conjours up the most prevalent cliches of Islam in the minds of most non-Muslims. By seeking out 500 people with that name - people of all ages, shapes and sizes, backgrounds, hopes and loves - Osama Loves seeks to undermine the cliche and put a human face on Islam, whilst showing the diversity of Islamic culture across the globe.

The project came about when my fellow Channel 4 commissioner, Aaqil Ahmed, came to ask me if I had any ideas about how to give his Islamic culture TV season (The Wonders of Islam) an online dimension. He had commissioned a very special documentary about the Qur’an, a series about the Seven Wonders of Islam and some other programmes, all highlighting the diversity of Muslim culture beyond the Middle East. So that was the brief: show how varied Islamic culture is across the world.

I had been talking to Andy Bell at Mint Digital for a long time about doing a project together but it never quite happened, the right thing hadn’t come along. From chatting to Andy I knew he had recently married a Muslim woman, that he had a strong interest in things spiritual, and that he had insight into both worlds. We bounced a few ideas around, brought in other colleagues from Mint, combined a few themes and merged some ideas until we had the participative journey that is Osama Loves: Searching for 500 Faces of Islam.

So today that journey starts and Farrah and Masood are going to need all the help they can get… If you know an Osama or can help them on their travels in any way please do let them know via the site’s blog comments.

The question came up while we were developing the Ed Spec, what if they find That Osama (the cliche one)? We wrote into the Specification that if that were to happen Mint definitely get a second series with a decent budget

Another important question is why are our young travelers bothering to cross continents in search of names and faces? Let me briefly tell you Farrah’s story. She was doing her medical training in East London when one day she finds herself in an operating theatre into which is wheeled a patient for an amputation. It struck her as odd how young this patient was - usually there are years of artery furring abuse behind an amputation like this. To cut a long and sad story short, the patient that day was one of the victims of the 7/7 bombings in London. Suddenly the reality of that outrage, committed by men with very similar backgrounds to Farrah herself (a fact that quickly struck her), that outrage shook her identity to the core. Now she’s on a mission and this time it’s personal: to prove that That Osama does not represent her community, to explore what Islamic culture and belief really means to her, and to provide insight into the day-to-day realities of Muslim communities, their concerns and hopes, their perspectives and loves. “Osama” and “Loves” are not two words you often hear together, or expect to. This initiative is yoking them together whether That Osama likes it or not.

Talking of Thes and Thats, for now I’ll leave the last words to Matt Johnson of The The. I met him once when I was working with Tim Pope and Pete Goddard who made some of their best promos - Matt made me a cup of tea the first time he came into the office in Marshall Street - tea-making was my realm at that point in my first job so it was a generous gesture which hasn’t been forgotten. Writing the last paragraph punctuated with “Loves” reminded me of this song of his about two people walking away from death and conquering with love:

Me and my friend were walking
In the cold light of mourning.
Tears may blind the eyes but the soul is not deceived
In this world even winter ain’t what it seems.

Here come the blue skies, here comes springtime.
When the rivers run high and the tears run dry.
When everything that dies
Shall rise

Love love love is stronger than death
Love love love is stronger than death

In our lives we hunger for those we cannot touch.
All the thoughts unuttered and all the feelings unexpressed
Play upon our hearts like the mist upon our breath.
But, awoken by grief, our spirits speak
How could you believe that the life within the seed
That grew arms that reached
And a heart that beat
And lips that smiled
And eyes that cried
Could ever die?

Love love love is stronger than death
Love love love is stronger than death

Shall rise, shall rise
Shall rise, shall rise.

Take some Tweets, throw in a Poke or two, add a Digg and a Recommendation, and voila - ‘Web 2.0: the musical’ - enjoy!

Tomorrow night at the Rochelle Theatre School as part of 2gether08 festival

Here’s a nice little piece from the new issue of the cracking 4Talent magazine. It’s come along way over the 9 issues to date, evolving out of Ten4 magazine based in the West Midlands to become the nationwide contender it is now. This issue’s gorgeous cover in Burne-Jones colours is designed by London-based Slovakian designer Petra Stefankova, one of the winners of last year’s 4Talent Awards (for which I had the honour of presenting the New Media award).

“I have an upcoming project, codename Sam I Am. I’m busting to tell you about it but I can’t yet [Update SP4 readers: it soft launched today, hence the link]; it’s necessarily under wraps. It’s a very entertaining concept and interactive experience which still manages to convey a substantial meaning – in this case about the diversity of Islamic culture, and the narrowness of most of our experience and understanding of it.

The commission I’m most proud of: The Big Art Mob. It applies new technology and media behaviours to a worthwhile public task: mapping the best of Public Art (from bronze geezers on horses to Banksys) across the UK. Interested people from all around the country and beyond (we’re big in Brazil) are photographing artworks on their mobiles and uploading them to the map, having a good online natter about arty stuff along the way. You can interact wherever you are – I’m particularly proud of the WAP (mobile) site at bigartmob.com/mobile. It’s been nominated for 3 Baftas alongside the likes of the iPlayer and Dr Who, so it’s punching above its weight in true C4 stylee.

In the way that Big Art Mob finds a worthwhile purpose for moblogging (mobile blogging) I want to find missions and purposes for other emerging interactive tools and technologies like, say, Twitter – in itself geek masturbation and possibly the end of civilisation as we know it, with a creatively conceived context perhaps something exceedingly good.

I’ve spent the last 5 years at Channel 4 exploring what public service means in a digital world – from Big Dig to Big Art Project, and one or two projects that don’t even have ‘Big’ in the title like Picture This and Empire’s Children. But Big is important: ambition, scale and impact are all vital.

Cross-platform and interactive media is what’s pumping the nads* of the telly industry right now, and it’s vital to its future. All the creative and entrepreneurial energy is welling up in these areas and Channel 4 is ready for action.”

* [John Bender is absently tearing up books]
Andrew Clark: That’s real intelligent.
John Bender: You’re right. It’s wrong to destroy literature. It’s such fun to read. And…
[examines title] …Moe-Lay really pumps my nads.
Claire Standish: Moliere!

Big Brother Wannabe auditioned by David Wilcox.

Far too dull. And a man that shape ought to be wearing vertical stripes. Next!

WTF’s he talking about? 2gether

Office Stationery takes on Art Materials in a battle to the death…

created by: Lafeya Agwosi, Aimi Awang, Jihge Baek, Sally Barrett-Spring, Sarah Cupitt, Alice Dupre, Jonathan Harris, Blair Mowatt - winners of Germ 07

inspired by: Big Art Mob

High in his mountain lair, overlooking the snow-topped peaks of the Canadian Rockies, protected by the sheer stone walls of the looming castle, the cross-platform commissioner and his white cat reflect on the events of the past few days. The Banff Spring hotel, one of the barmy baronial piles built by the Canadian Pacific railway (I’ve seen two others, at Lake Louise and in downtown Toronto, all astounding in their scale), is home to the annual Banff TV Festival which follows hard on the heels of NextMedia, its toddler brother of about four which focuses on interactive media. It’s interesting to see this year that the two are beginning to overlap substantially, reflecting (a little late) the changes in TV over the last two years in particular.

The highlights for me of ‘the place great TV is born’…

My main speaking session this afternoon with Kate Harwood from BBC Drama (Cranford, Oliver Twist, etc.), chaired by Ed Waller, Editorial Director of C21 Media - really enjoyed rabbiting on about Picture This, Embarrassing Bodies and Big Art Mob to illustrate my approach to factual cross-platform (BTW “rabbiting” is one of various English words I found out this trip Canadians don’t understand). Sesh seemed to go down well. Mentioned the forthcoming 4mations and 4IP. It’s always fun demoing Embarrassing Bodies because you never know what gruesome video will be featured on the homescreen - my very own Russian roulette of public speaking (not sure what exactly we were looking at yesterday but the thumbnail featured what seemed to be a fifteen-day old mini cheese pizza growing on someone’s head) .

Kate showed a couple of interesting clips from forthcoming shows - House of Saddam looked fascinating as did Criminal Justice (in which Pete Postlethwaite and some other thesp heavyweights cropped up).

Looking up at the reception before the Rockies Awards to see Bill Murray of Where the Buffalo Roams and Ghostbusters fame. Stripes featured big in my teen viewing - especially the parade ground manoeuvres to the tune of Manfred Mann’s Doo Wah Diddy. He looked rather white and old. Buffalo I first saw at the Arts Cinema when I was at college so I guess he is getting on. (I’ve just finished reading Fear & Loathing for the first time - goddarn that book has great pictures!)

I’m carrying on writing this on Canada’s third greatest invention - after maple syrup and Neil Young - the Blackberry. We’ve just driven past the Banff Centre where Kim Cattrall trained. I had the pleasure of picking up 4 Rockies Awards on behalf of the Channel in front of said Sex in the City star to her 1 shiny little metal mountain range. Whilst she looked like a million dollars, I was more like a bad penny, coming back to the podium four times, which did however have the benefit of driving home how much above its weight Channel 4 punches.

Going to the hot springs after work yesterday with Jane Mote of UKTV, in their rather charming 1932 split-level building. 39 degrees in the outdoor water with views in all directions of snow-capped peaks. Steam coming off the surface, fat bellied men in old-style trunks, a row of French maidens posing in 1930s bathing costumes, it felt for a moment like we were in some Russian resort, missing only the wodka.

Running this morning, after doing a breakfast meeting with four Canadian writers and producers (including Jill Golick of scriptwriting blog Story2OH), along the Bow river past the falls. The epitome of Canadian Rockies scenery.

Having a proper chat at breakfast with Nick Fraser of Storyville (who has just execed a film about the aforereferredto Hunter Thompson) (and Mette Hoffman Meyer of DTV, Denmark representing the award-winning documentary Iron Ladies of Liberia) - last saw Nick when we were both speaking at Discovery Campus in Brussels but didn’t really get to talk - so a proper chat about photography (prompted by his commission What Remains: Life & Work of Sally Mann which also picked up a Rocky), new digital forms for documentary, sealing wax, cabbages and things.

Last year it was Mark Thompson I met at breakfast in that same dining room. We were discussing the fall-out of Celeb Big Bro and his verdict was “shit happens”. And the Richard & Judy phone vote balls-up - “Sometimes shit happens in a row”. Which in retrospect was ironic given the kind of year he had following that convo with one bit of shit (Blue Peter fix) after another (queen trail scandal) after another (BBC cuts).

Hooking up with Tom Perlmutter, President of the National Film Board of Canada, to explore possibilities about combining forces on 4mations. Canada has a great reputation in animation which seems in kindred spirit to what comes out of Channel 4 on the animation front.

Meeting an honest to goodness Mountie.

Being on the judging panel for iPitch from the Bell New Media fund, like last year. Not quite as exciting entries as last time but a worthy winner (a cross-platform teen court).

As I come down from the mountains, I come away with the impression that convergence is now more than the C word in TV - it’s the done deed.