Archive for the ‘My Commissions’ Category

Health Freaks

My next multiplatform project is coming over the horizon. Here’s how it was reported in Broadcast the other day. It is my second experiment in transforming pre-recorded TV shows into live viewing events to make the experience more engaging for viewers whilst encouraging them to watch the live broadcast stream (and therefore the ads which keep the wolf from my door).

Dr Pixie Mckenna

C4 orders health series and latest Kirstie show

6 August, 2013 | By 

Channel 4’s features division has continued its string of recent commissions by ordering a health series from Outline Productions and a Kirstie Allsopp show from Raise The Roof Productions.

The 6 x 30-minute Health Freaks will put traditional home remedies to the test to discover whether they have any medicinal value. In each episode a series of people who swear by a particular treatment or cure will present their favoured remedy to a panel of three GPs: Dr Pixie McKenna, Dr Ayan Panja and Dr Ellie Cannon. The trio will then debate the remedy and, if they decide it needs further investigation, will send it to a lab to be tested further.

The series, edited by Chris Walley and executive produced by Outline’s Helen Veale and Ross McCarthy, will test treatments such a breast milk being use to cure infections and an oat bath being a good way to tackle psoriasis.

Veale said: “This show is a way of allowing ordinary people to have their remedies scientifically analysed – something they may have been unable to do previously due to the time and cost constraints involved.  We’ve already had some really interesting results.”

The series, which was ordered by commissioning editor for features Nick Hornby and will air in the autumn, also has an innovative multiplatform element.

Viewers will be asked if they have first-hand experience of the remedy in question [and whether they reckon it will succeed in its medical trial] and a live insert into the pre-recorded programme will feed the results of viewers’ engagement during the show back into the programme.

Channel 4 multiplatform commissioning editor Adam Gee said: “The interactivity of Health Freaks is effectively transforming a pre-recorded show into a live television event. This gives viewers more of a stake in the outcome, while encouraging them to watch the broadcast rather than time-shifting. It’s an early experiment in a largely unexplored area which benefits viewers, advertisers and the broadcaster alike.”

hughs fish fightThe first such experiment was in the second series of Fish Fight earlier this year. We used Twitter to put pressure on the supermarkets by whacking them with 16,000 tweets over a 3-minute ad break as see here:

Article extract courtesy of Broadcast

Play a long game

This project took two years to travel from Quotables, the website which inspired it, thought up in a cafe opposite Great Ormond Street back in 2010 with Andy Bell and some Mintfolk, to this primetime panel show playing out this summer.

Here’s an extract from Broadcast today…

 

Richard Ayoade actor director comedian Was It Something I Said

Same hairdresser as Elliott Gould and me

C4 panel show to feature Twitter playalong game

20 June, 2013 | By 

David Mitchell actor comedian Was It Something I Said

Channel 4 is hoping that the playalong game for forthcoming panel show Was It Something I Said? (WISIS?) will have as big an impact in the space as The Million Pound Drop Live.

The David Mitchell-hosted series, produced by Maverick TV and Mint Digital, will offer a playalong element hosted entirely on Twitter. Viewers will be directed to follow a dedicated account, @somethingIsaid, which will post questions, funny pictures and supporting content to coincide with the appropriate point in the show.

Players will be able to track their progress via a mobile-optimised website that will be closely integrated with the Twitter platform. C4 estimates that 80% of TV-related Twitter usage occurs via mobile.

Around 3,000 users will be sent personalised messages during each episode, with all the content produced designed to be shareable.

Separate Twitter accounts will also be launched to allow +1 viewers and those who watch the extended 45-minute repeat to also play along.

C4’s multiplatform commissioners Jody Smith and Adam Gee ordered the digital elements. The former said the broadcaster decided to host the playalong element on Twitter in response to viewer behaviour. “The interactivity around The Million Pound Drop has been hugely influential to other gameshows, and I’m expecting the interactivity planned for Was It Something I Said? to give the panel show genre just as big a kick up the arse,” said Smith.

The series is one of the first projects to have come from the broadcaster’s initiative to commission shows from non-traditional sources, and was inspired by the Quotabl.es website Mint Digital developed for C4 in 2010.

Micky Flanagan comedian Was It Something I Said

{Extract courtesy of Broadcast magazine}

Parents Screw You Up – Adam Gee Archive #3

I commissioned this one around 2003 for Channel 4′s Family site. It was written by Tim Wright, my collaborator on MindGym. The title and aspects of the design are derived from an anti-drugs campaign of the late 70s or early 80s (Heroin Screws You Up) via a cover article in a university magazine when I was at college by novelist-to-be Wendy Holden, a contemporary of Tim’s and mine at university and fellow Girton girl. Plus of course a tip of the hat to Larkin. This light interactive offered you a route as a parent or as a child. It was commissioned at the same time as The Showbiz Baby Name Generator.

How much did you get screwed up?

How much are you screwing up your off-spring?

The pay-off

One of a pair

Archive #1
Archive #2
Archive #0

Hotel GB opening its doors

Next up from these quarters is Hotel GB – kicks off on Monday night at 9pm on Channel 4. In terms of Multiplatform the emphasis is on lively chat and social media, which is why we’re working closely with Twitter. As my friend Judyth put it last weekend, “you’re a pill-sugarer” – I am indeed a pusherman (my theme tune is here), in the business of disguising public value and learning in colourful shells of celebrity and entertainment. The vibe on the location this morning was positively party-like – I chatted with Gordon Ramsay, Mary Portas, Kirstie Allsopp and Gok and all seemed really up for it, having fun for five days whilst highlighting some critical issues around young people and employment at this particular juncture. Meanwhile Tim Lovejoy and Sara Cox are psyched about diving in for some online banter. Here’s some stuff from Broadcast about it…

Twitter & C4 tie-up for Hotel GB

28 September, 2012 | By 

Channel 4 has forged a direct partnership with Twitter to boost activity around its forthcoming reality show Hotel GB.

Twitter broadcast partnerships executive Dan Biddle has been working closely with C4 and production company Maverick Television to ensure the stripped show’s social media champions Sara Cox and Tim Lovejoy are as effective as possible.

@sarajcox and @timlovejoy, who have 496,000 and 477,000 followers respectively, have been appointed to act as online cheerleaders for each team throughout the show which airs on Monday.

The social networking site has provided behind-the-scenes technical input such as statistical analysis, best practice guidelines and extra code.

The @C4HotelGB profile, which currently has 3,500 followers, was also handed a verified account status immediately.

C4 has previously paid for promoted tweets on the site but is not thought to have worked so closely on a single show before.

Maverick’s production team, led by multiplatform executive producer Claire McArdle, will manage the celebrities updates throughout the series without input from Twitter.

C4 multiplatform commissioning editor of features and fact ent Adam Gee said the input from Twitter would significantly boost the profile of the Hotel GB.

“They have given us a lot of good tips as to how to squeeze the most out of the show via the site,” said Gee. “They have vast pools of knowledge which have provided us with ideas we wouldn’t have had ourselves.”

McCardle added the insights provided by Twitter had been as detailed as how to manage multiple hashtags within a single tweet.

“Their interest in how we are using the site to magnify the show gives us a sense we are trying something new around it,” she said. “It’s like we have been given a real-life verification tick.”

C4 recruits celebs to cheerlead Hotel GB

14 September, 2012 | By 

Channel 4 is to recruit two celebrity social media cheerleaders to build engagement with its factual entertainment series Hotel GB.

The broadcaster will tap into the yet-to-be-confirmed male and female celebrities’ huge online followings to reach a significant audience quickly during October’s stripped five-part show.

Each will be allocated a team to support throughout the series, which will see Gordon Ramsay and Mary Portas turn a hotel into a fundraising training ground for unemployed people.

C4 multiplatform commissioning editor of features and fact ent Adam Gee said the ephemeral nature of the show meant making an instant impact was vital.

“It will be a huge multiplatform live event with the main focus on oiling the wheels of social media because the show has a strong entertainment focus,” he said. “The cheerleaders will wind each other up and get their followers behind their teams in a playful way.”

Maverick Television has been appointed to manage the digital activity surrounding the show, which is being produced by its All3Media sister indie Optomen.

Maverick multiplatform executive producer Claire McArdle said the stripped series had insufficient time to organically grow its own social media profile. “To ramp up quickly we must partner with people who are already out there,” she said.

McArdle, who will lead a team embedded round-the-clock in the undisclosed London hotel, said the main site would feature a blog style format, including a quiz, updates and behind-the-scenes footage and interviews.

It will also offer links to career resources.

A standalone casting tool, which will be rolled out to support other shows, will enable viewers to appear in Hotel GB.

{articles reproduced courtesy of Broadcast}

Clean Sweep – Broadcast Digital Awards 2012

C4 and BBC4 triumph at Broadcast Digital Awards

21 June, 2012 | By 

Channel 4 made a clean sweep of the multiplatform categories at the Broadcast Digital Awards on Wednesday [20th June 2012], with four wins.

Indie-made projects for C4 won Best Game (The Bank Job), Best App (Facejacker), Best Website (Sexperience), Best Multiplatform Project (Live From The Clinic).

C4 also landed a fifth award, for Best News or Current Affairs, for the Sri Lanka’s Killing Fields website.

{extract published courtesy of Broadcast}

Fantastic Plastic for Live from the Clinic handed over by Mr Gilbert, headmaster of The In-betweeners (Greg Davies)

 

Links for Hanna

Beauty and the Beast: The ugly face of prejudice

The Big Fish Fight – a multiplatform campaign which is changing EU policy and legislation (fisheries) and has improved supermarket policy/practice, backed by nearly 3/4 Million supporters  – includes iPhone app (listed in Top 5 Lifestyle apps of 2011 by Apple)

The Great British Property Scandal – a transmedia campaign to highlight the revitalisation of long-term empty homes as a partial solution to Britain’s housing crisis, with over 100,000 supporters in its first week – includes an Empty Homes Spotter iPhone app

4Thought.tv – Moral, ethical spiritual and religious questions explored 365 days a year

My Healthchecker – an aggregation of health self-tests which gather and use data in an engaging way

The Sexperience 1000 – an attempt to liven up data visualisation

Embarrassing Bodies: Live - a live switchover show, the first to switch from main TV channel to the web instead of a  multichannel digital channel – linked to the main Embarrassing Bodies site which is a hugely popular health site (the main rival and referrer to the official National Health Service site)

Live from the Clinic – the primetime show which span off of the last item – saved the National Health Service over £400,000 to date through innovative video-based symptom checkers

Sexperience – a sex education site driven by peer-to-peer learning, focused on experience as opposed to theory or opinion

Beauty & the Beast – drove research into facial disfigurement and appearance-related conditions, delivering over 60,000 survey returns to the academic institution spearheading this research in the UK

Model Agency – a video player experiment to realise the value of material on the cutting room floor (for fixed rig shows in particular)

New Year Revolution – helping people make lasting positive change in their life with the help of collective willpower

Landshare – addressing the social issue of long/closed allotment waiting lists/shortage of land for individuals to grow their won food on by providing an infrastructure to connect small pieces of private land (eg back gardens) with voluntary labour with the resultant produce shared between grower and land-owner

Surgery Live – first integration of Twitter and TV on UK TV

Alone In The Wild – release of documentary rushes/dailies in advance of transmission of a primetime documentary series

Quotables – reflecting contemporary culture through quotations, creating an outstanding quotations reference site and collecting utility in the process

Health Freaks Channel 4

NEW LINKS – March 2014

Live from Space - programme broadcast live from the international space station [Sun 16 March, 7:30pm, Channel 4]

Sri Lanka’s Killing Fields - current affairs/investigative documentary app

D-Day As It Happens - history refreshed: follow 7 characters over the 24 hours of D-day via Twitter in their own words with a primetime doc to introduce and conclude on C4

Eggs Live - natural history refreshed: 99% of life starts in an egg – watch eggs hatch live online and on air, from cockroaches to sharks

Health Freaks - converting a pre-recorded show into a live TV event (by inserting a precisely timed live interactive sequence) – the results of the viewers interactions are announced live in the show (whether they have come across a particular health remedy, whether they think it will pass a medical trial)

Empties are like chewing gum on pavements

Here’s a telly review from The Observer last weekend which pretty much represents the reception of The Great British Property Scandal. I particularly liked the last line.

The Observer, Sunday 11 December 2011

There’s too little time and space to get into the intricate successfulnesses of (Restoration Man) George Clarke’s two programmes on The Great British Property Scandal but, trust me, he is now doing for empty homes what Jamie has been trying to do for food. National Low-Cost Loan Fund might not sound the foxiest soundbite in the den, but it’s his answer, and it would work, by getting government and councils to let absent landlords (not all ill-intentioned) borrow £1,300 bloody quid and do up their empty homes to a lettable standard.

The angrier he got, the angrier I, and I hope you, got. The government/council lunacy of having families cooped in damp, rat-infested, poke-holes possessed of staggeringly dubious electrical safety, while round the corner lies a perfectly good “empty” which the owners, what with no one lending anything, can’t afford to twitch up to a lettable standard, hurts in that very bad way that happens when your mind hears stupidity.

Clarke managed, eventually, to show how even a little money can turn it around: the family needing not to live in squalor did up the house themselves, more than willingly and actually rather tastefully; the nice owners/landlords got some rent rather than a crippling mortgage for emptiness and a whole family was newly happy. Simples? I have already joined the website which allows you to help in your own area, or at least find out who in charge locally is helping/ unhelping. Empties are like chewing gum on pavements. We never noticed them: now we do.

{published courtesy of The Observer}

And here’s how the project was mentioned last week in the Scottish Parliament:

Motion S4M-01551: Joan McAlpine, South Scotland, Scottish National Party, Date Lodged: 08/12/2011

That the Parliament welcomes the Channel 4 series,
The Great British Property Scandal, which, it believes, highlights the problem of long-term empty homes; understands that there are 25,000 long-term empty homes in Scotland; welcomes the Scottish Government’s funding for the Scottish Empty Homes Partnership, which is hosted by Shelter Scotland, and further welcomes the Scottish Government’s ongoing consultation on extending council tax charges for such homes, with the intention that additional revenue raised is re-invested in affordable homes, including the re-use of empty homes.

Supported by: Adam Ingram, Sandra White, Fiona McLeod, Annabelle Ewing, Gil Paterson, Chic Brodie, James Dornan, Bill Kidd, Dennis Robertson, Margaret McDougall, John Mason, Marco Biagi, Margaret Burgess, Richard Lyle, John Finnie, Mike MacKenzie, Paul Wheelhouse, Mark McDonald, Colin Keir, Kevin Stewart, Drew Smith, David Torrance, Gordon MacDonald

4 highlights of work this year

As the debt burden of time edges towards the apocalyptic default of destiny, it’s comforting to sit here by the fire with my Sobranie and peat single malt and reflect on the year that was for me at work. It was a fine year, nay a vintage one, and the 4 things that gave me most satisfaction were:

January: The Big Fish Fight with Hugh Fearnley-Whittingstall – the year started by taking online campaigning around TV up a gear

May: Live from the Clinic including My HealthChecker – using Embarrassing Bodies as a platform to experiment with Skype on live TV and data gathering, saving the NHS over 400 grand in the process

July: The Sexperience 1000 – given how cliched data visualisation has already become, an attempt to liven it up

December: The Great British Property Scandal with George Clarke – finished the year as I began with some full-on campaigning

So I’ll sit on here, puff away, muse idly on the last twelve months, and watch the counter on The Great British Property Scandal tick over towards that 100,000…

 

The Great British Property Scandal

So here’s what it’s all about:

After just over 24 hours more than 52,000 have joined the campaign

Our Intrepid Leader (George 'Homeboy' Clarke)

It’s been a pretty tough project but that backing plus the following have made it worth the blood, sweat and tears: before the season even started transmitting this multiplatform commission prompted a debate about the senseless waste of empty homes in the House of Commons. I’m just back from an event in Parliament with George Clarke fronting our C4 delegation to rally more MPs behind the initiative, including the committed Lib-Dem Andrew Stunell and the shadow minister for Housing Jack Dromey.

George with The Great British Property Scandal literally on his mind

Here’s the extract from Hansard:

29 Nov 2011:

Empty Homes

Jason McCartney (Colne Valley) (Con): It is an honour to have secured this Adjournment debate on empty homes. It is an issue that I and many Members on both sides of the Chamber have raised in recent weeks and months. Indeed, only last week, three Members asked about empty homes during the ministerial statement on housing.

I became involved in the issue of empty homes because of my deep concern about overdevelopment in my Colne Valley constituency in west Yorkshire. It is home to the lovely towns of Slaithwaite, Marsden, Holmfirth, Honley, the Huddersfield suburbs of Lindley and Birchencliffe and many more beautiful areas. I was concerned that our beautiful Pennine countryside was set to be dug up for new identikit homes.

The idea of green fields being developed is bad enough, but it defies all logic to be doing it while thousands of existing empty properties are being left to rot. In fact, my local council, Kirklees, has just voted for a local development framework that will impose 22,470 new homes in the district over the next 15 years, with some going on green belt. I say, bring Britain’s empty homes back into use first.

There is a groundswell of support for the empty homes campaign. I have to admit that I am a big fan of Channel 4 shows such as “Grand Designs” and “Restoration Man”. The presenter of the latter show, George Clarke, will be telling the nation about the scandal of Britain’s empty homes in a forthcoming series on Channel 4 next Monday and Tuesday evening—that is the plug out of the way.

What is an empty home? Homes are left empty for a number of reasons—for example, when they are between tenants, being refurbished, in probate or when the owner is in care or hospital. For the purposes of this campaign and this debate, however, we are primarily talking about long-term empty homes. These are properties that are stuck empty, and I believe that getting those houses back into use could be a quick and relatively inexpensive way of providing more housing.

7.17 pm

The Parliamentary Under-Secretary of State for Communities and Local Government (Andrew Stunell): Like my hon. Friend, I have been in contact with George Clarke and Channel 4, and I am happy to add a second endorsement of the programme on empty homes that they are developing. He, I and they are appalled at the scandal that 250,000 properties [see how the Government manage to make 100,000 disappear - just like that?] are empty when millions of people are on waiting lists, anxiously looking for homes and unable to find them. As well as being eyesores and as well as easily falling into disrepair, empty homes are often an expensive menace to communities and public services, attracting antisocial behaviour, squatting and vandalism.

The Government know very well that we need to build more homes, more quickly, and the housing strategy statement made in the House by my right hon. Friend the Minister for Housing and Local Government last Monday shows real earnest intent. At the same time, we have to make better use of our existing homes, as that is better for communities, for the environment and for the families who have the new home to live in. We have been working on ways to bring empty homes back into use, and tackling those homes is one of the key pledges that we made in the housing strategy.

Add your name to the campaign to fill Britain’s empty homes here

Here’s the season trail:

Update 8/12/11:

It’s Thursday night now, 72 hours on, and we have over 91,000 signed-up supporters on the site. Way beyond my expectations. 100,000 is a key number as that enables a parliamentary debate to be triggered. Turn, little counter, turn.

My Healthchecker in action

From the Embarrassing Bodies Facebook page yesterday…

Facebook comment Embarrassing Bodies about My HealthcheckerMy Healthchecker is here at http://www.myhealthchecker.com

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