Twitter storm at sea

This was an interesting experiment we tried recently on enlivening pre-recorded shows – in this case by calling out for a mass action over an ad break focused on three UK supermarkets which are unclear about the sourcing of some of their seafood (though no horse flesh involved …I think) and then presenting back the results straight after the break including an on-screen graphic featuring the number of tweets sent. In the words of the Twitter folk: “A great result around the show last night. We count circa 42K+ in the last 24 hours and a peak of 22K+ at the call to action – which is an equivalent hashtag spike to those Xfactor enjoys around its biggest moments! This kind of audience activation and live polling with Twitter is brilliant.”
The following extract is courtesy of Broadcast…

Big Fish Fight hooks 20,000 tweets

5 March, 2013 | By Alex Farber

Hugh’s Fish Fight saw a massive surge in Twitter activity – to over 2,200 messages per minute – after presenter Hugh Fearnley-Whittingstall urged viewers to message the UK’s biggest supermarkets.

Hugh’s Big Fish Fight (C4) 9pm-10pm
Total tweets: 22,151
Peak tweets per minute: 2,289

Fearnley-Whittingstall’s call to action over sustainable fishing saw over 10,000 viewers flock to Twitter over the course of the 60-minute show, according to data from SecondSync.

The show was watched by an audience of 1.1m (5.3%) according to overnight data supplied by Attentional – a conversion rate of around 1%.

The viewer engagement spiked at just after 9.30pm ahead of an ad break as Fearnley-Whittingstall encouraged viewers to tweet the supermarkets’ official accounts after they refused to be interviewed on the show.

The figures represented a massive uplift on the 312 tweets per minute the show averaged across the 60 minutes.

It also dwarfed the total tweet volume of 3,300 and 1,500 generated by the first two episodes in the series – when no call-to-action occurred.

C4’s multiplatform commissioning editor of factual Adam Gee said: “Fish Fight represents the sweet spot of multiplatform – the TV prompts understandable anger and the digital means now you can do something about it.”

The social media campaign was managed by digital agency Keo Digital and audience participation experts Telescope Inc.

The Next 30 Years of Channel 4

2nd November marked the 30th anniversary of Channel 4. Here’s an extract from an article published by Broadcast to mark the event -

How C4 must approach its next 30 years

by Dr James Bennett of Royal Holloway, University of London, derived from a 2-year study he was involved in about the role independent production companies play in the cultures and economics of Public Service Broadcasting and “its multiplatform future”.

But the cultural commitment from indies to C4’s public service remit might be under threat. Decreasing production budgets from broadcasters and the imperative to sell formats overseas as a result of producers’ retention of IP rights following the 2003 Communication Act have resulted in aversion to risk. This has the potential to undermine the creation of the kind of challenging, innovative, diverse and engaging programming that has been the hallmark of C4. Senior producers worried that younger generations lacked the skill set and training in public service modes of production that had been so pivotal to their success.

Yet a movement away from the 30 year cultural commitment to public service broadcasting would only harm UK plc: it is PSB that makes UK content unique, innovative, challenging and sellable around the world.

There remain grounds for optimism. Not least because of the cultural commitment to PSB found across so many independents, but also because of Channel 4’s investment in multiplatform production and digital platforms.

From apps that increase our awareness of sexual health – Embarrassing Bodies – to successful multiplatform ethical fishery campaign – Fish Fight – C4 has taken some its pioneering, challenging and innovative approach to public service online. And it is taking a group of talented digital producers, committed and passionate about public service, with it. If it can balance profit and public service, and its commitment to diversity of independent suppliers with the need to foster a close relationship with digital indies, C4 can help create a digital public service sector that will ensure the broadcaster’s continuing relevance for a multiplatform future.

{Extract published courtesy of Broadcast}

Hotel GB opening its doors

Next up from these quarters is Hotel GB – kicks off on Monday night at 9pm on Channel 4. In terms of Multiplatform the emphasis is on lively chat and social media, which is why we’re working closely with Twitter. As my friend Judyth put it last weekend, “you’re a pill-sugarer” – I am indeed a pusherman (my theme tune is here), in the business of disguising public value and learning in colourful shells of celebrity and entertainment. The vibe on the location this morning was positively party-like – I chatted with Gordon Ramsay, Mary Portas, Kirstie Allsopp and Gok and all seemed really up for it, having fun for five days whilst highlighting some critical issues around young people and employment at this particular juncture. Meanwhile Tim Lovejoy and Sara Cox are psyched about diving in for some online banter. Here’s some stuff from Broadcast about it…

Twitter & C4 tie-up for Hotel GB

28 September, 2012 | By Alex Farber

Channel 4 has forged a direct partnership with Twitter to boost activity around its forthcoming reality show Hotel GB.

Twitter broadcast partnerships executive Dan Biddle has been working closely with C4 and production company Maverick Television to ensure the stripped show’s social media champions Sara Cox and Tim Lovejoy are as effective as possible.

@sarajcox and @timlovejoy, who have 496,000 and 477,000 followers respectively, have been appointed to act as online cheerleaders for each team throughout the show which airs on Monday.

The social networking site has provided behind-the-scenes technical input such as statistical analysis, best practice guidelines and extra code.

The @C4HotelGB profile, which currently has 3,500 followers, was also handed a verified account status immediately.

C4 has previously paid for promoted tweets on the site but is not thought to have worked so closely on a single show before.

Maverick’s production team, led by multiplatform executive producer Claire McArdle, will manage the celebrities updates throughout the series without input from Twitter.

C4 multiplatform commissioning editor of features and fact ent Adam Gee said the input from Twitter would significantly boost the profile of the Hotel GB.

“They have given us a lot of good tips as to how to squeeze the most out of the show via the site,” said Gee. “They have vast pools of knowledge which have provided us with ideas we wouldn’t have had ourselves.”

McCardle added the insights provided by Twitter had been as detailed as how to manage multiple hashtags within a single tweet.

“Their interest in how we are using the site to magnify the show gives us a sense we are trying something new around it,” she said. “It’s like we have been given a real-life verification tick.”

C4 recruits celebs to cheerlead Hotel GB

14 September, 2012 | By Alex Farber

Channel 4 is to recruit two celebrity social media cheerleaders to build engagement with its factual entertainment series Hotel GB.

The broadcaster will tap into the yet-to-be-confirmed male and female celebrities’ huge online followings to reach a significant audience quickly during October’s stripped five-part show.

Each will be allocated a team to support throughout the series, which will see Gordon Ramsay and Mary Portas turn a hotel into a fundraising training ground for unemployed people.

C4 multiplatform commissioning editor of features and fact ent Adam Gee said the ephemeral nature of the show meant making an instant impact was vital.

“It will be a huge multiplatform live event with the main focus on oiling the wheels of social media because the show has a strong entertainment focus,” he said. “The cheerleaders will wind each other up and get their followers behind their teams in a playful way.”

Maverick Television has been appointed to manage the digital activity surrounding the show, which is being produced by its All3Media sister indie Optomen.

Maverick multiplatform executive producer Claire McArdle said the stripped series had insufficient time to organically grow its own social media profile. “To ramp up quickly we must partner with people who are already out there,” she said.

McArdle, who will lead a team embedded round-the-clock in the undisclosed London hotel, said the main site would feature a blog style format, including a quiz, updates and behind-the-scenes footage and interviews.

It will also offer links to career resources.

A standalone casting tool, which will be rolled out to support other shows, will enable viewers to appear in Hotel GB.

{articles reproduced courtesy of Broadcast}

Thanks for the warm-up

Some cheekiness from Channel 4, literally picking up from where the first #Superhumans trailer for the London 2012 Paralympics left off…

How wonderful is it to see a pretty much sold out Paralympics? London, you’re a star

Forget Everything You Thought You Knew About The Paralympics

This 90 seconds of video is one of the best things that’s been made since I started at Channel 4 nine years ago (rivalled only by a dance in DV8′s Cost of Living and perhaps some moments in Jump London). It perfectly captures the spirit of Channel 4 and therefore why I work here.

I couldn’t have been prouder when it premiered last night simultaneously across 76 channels and got reactions like this (via Twitter):

Meet the Superhumans. C4 just made the Paralympics the most inspirational and important event this Summer

What an incredible promo #goosebumps #superhumans

Channel 4 just put down a big marker for best ad of #london2012 there with the #superhumans trail for the Paralympics

Oof. This trailer makes me want to watch the Paralympics much more than the Olympics.

Just seen the Channel 4 Paralympic ad. Great piece of work. Puts the very average BBC “Pixar” trailers to shame.

The Channel 4 Paralympic advert is something special! So much better than BBC!

what an inspirational advert about the paralympic games #Strength #Superhumans !!!

Stunning spot from channel 4 #superhumans. Very welcome to interrupt my viewing anytime…..

Just seen the premiere of the advert for the Paralympics  made me cry. Can’t think of a better word for those inspiring people #superhumans

Just got little bit emotional over Paralympics advert #inspirational

The channel four adverts are making me more excited for the paralympics than the olympics.

Advert for the Paralympics on Channel 4 is better than anything I’ve seen for the Olympics so far Oh  & I love that Public Enemy tune

And the choice of music is inspired – giving the trailer real attitude. Here’s the Public Enemy track Harder Than You Think and here’s where Chuck D and crew got that great brass sample from, close to home – of all places Shirley Bassey’s 1972 vintage Jezahel, so NYC meets …Cardiff.

Attitude is the key to this film and to C4. My favourite shots are the second one of the swimmer under the shower at 0:21 (her face is glowing with attitude) and the other swimmer adjusting her hair at 0:26. The trail was directed by Tom Tagholm of 4Creative.

When Team GB Paralympic team  got a preview of this trailer at a dinner on Saturday night they were delighted that their sport had finally been given the cool treatment and captured their spirit.

Clean Sweep – Broadcast Digital Awards 2012

C4 and BBC4 triumph at Broadcast Digital Awards

21 June, 2012 | By Catherine Neilan

Channel 4 made a clean sweep of the multiplatform categories at the Broadcast Digital Awards on Wednesday [20th June 2012], with four wins.

Indie-made projects for C4 won Best Game (The Bank Job), Best App (Facejacker), Best Website (Sexperience), Best Multiplatform Project (Live From The Clinic).

C4 also landed a fifth award, for Best News or Current Affairs, for the Sri Lanka’s Killing Fields website.

…

{extract published courtesy of Broadcast}

Fantastic Plastic for Live from the Clinic handed over by Mr Gilbert, headmaster of The In-betweeners (Greg Davies)

 

Venceremos

From The Independent today…

France and Spain back down on fish discards after internet campaign

MARTIN HICKMAN    MONDAY 19 MARCH 2012

France and Spain today backed down over a plan to carry on throwing dead fish overboard after an internet campaign organised by a television chef.

Prior to Hugh Fearnley-Whittingstall’s social networking campaign, the two countries had been hoping to persuade fellow fisheries ministers to sign a declaration opposing a ban on discards, when trawlers exceeding their allowable catch throw back fish into the sea dead.

More than 130,000 Twitter and Facebook messages were sent to ministers urging them to oppose the draft declaration and France and Spain did not insist on a vote. Britain’s fisheries minister Richard Benyon went into the meeting saying he would oppose France and Spain. The EU fisheries commissioner Maria Damanaki now looks likely to phase out discards over four years, by reforming the Common Fisheries Policy in a way that ultimately kills fewer fish.

Last night Fearnley-Whittingstall told supporters: “I’m coming back on the Eurostar and it’s been a satisfying day. Discard disaster has been averted as the French, Spanish, Portguese and Belgian revolution just didn’t happen. Maria Damanaki led from the front and seems to be building consensus among the ministers. Everyone agreed that the amazing Twitter and Facebook activity over the weekend made a real difference.”

***

136,000 tweets were published between Saturday and when the EU Fisheries Ministers gathered in Brussels on Monday morning, addressed directly to each Minister in his/her own language.

To top off a moment of victory, this evening Hugh’s Fish Fight won the RTS Award for Best Popular Factual Programme, the citation [below] highlighting the importance of the multiplatform element. Hugh was delighted and is raring to move on with the follow-up series this year which will cover events like yesterday in Brussels.

“An interesting, watchable and accessible series of clever and effortless campaigning. The presenter is an amazing advocate, demonstrates admirable tenacity and gains unbelievable access. The series is also distinctive in terms of online innovation and activity.”

This is the second time this year a resolutely TV-centric awards has picked up on the multiplatform dimension of Fishfight, indicating the increasingly mainstream character of Multiplatform. Last month Fishfight won the Best Popular Factual Programme category of the Broadcast Awards, run by the industry’s tradepaper. The citation included:

“A passionate, uncompromising programme that made a potentially dull subject fascinating – and with superb use of multiplatform.”

Tipping the hat to Hugh’s previous campaign, Chicken Out, I conclude with a traditional little joke: Why did the Belgian chicken cross the road?

(Because there’s fuck all else to do in Brussels.) Not like the London chicken then.

{Article reproduced courtesy of The Independent.}

Links for Ritva

Mary and Dina like playing imaginary twins and dressing trash-chic

(All Channel 4 unless otherwise designated)

Channel 4 Digital Personas

Multiplatform metrics

Street Style – a pilot: photoblogging street fashion (2006) – this is simply the vestiges of the site with no backgrounds/design stylesheets

Style the Nation – second screen aspects can be spotted in this vid (see background here and here, plus show here)

Fashion House - Euro fashion design

How to Start Your Own Country (BBC – Danny Wallace)

Chop or Not - game to cut the budget deficit

Sell or Not – variation for Selling Off Britain Dispatches documentary

X – youth election site (2005) – Election Machine (based on manifestos, matching user preferences to parties) – no longer online

Meet the Natives - viewing a nation from outside

Groovy Fellas (1988) Jools Holland wrote and performed in a six-part comedy documentary series with Roland Rivron, The Groovy Fellas, about a Martian visiting Earth. Basically the same premise as Meet the Natives. Not online.

Train Journeys from Hell – UGC listed on this page, also see YouTube presence

I’m Feeling Lucky – The Story 3

To Thine Own Self Be True (Tom Watson)

I was in Rottingdean the other day with the Enfants Terribles when we passed a small shop called Serendipity. I asked them whether they knew what it meant and I ended up explaining it in terms of the Google ‘I’m Feeling Lucky’ button (which I have to admit I’ve never quite got and always struck me as a bit of a lack of imagination on the part of the presser – it really isn’t difficult in the era of the Web to go on your own random or serendipitous journey).

The Wikipedia entry for Serendipity (which Google freakily informs me Aleks Krotoski shared on tumblr.com on 29 Apr 2011, Aleks having appeared at The Story #1 in February 2010) is one of its more charming entries:

“Serendipity means a “happy accident” or “pleasant surprise”; specifically, the accident of finding something good or useful without looking for it. The word has been voted one of the ten English words hardest to translate in June 2004 by a British translation company. ^{[prime wikispam]} However, due to its sociological use, the word has been exported into many other languages. Julius H. Comroe once described serendipity as : to look for a needle in a haystack and get out of it with the farmer’s daughter.”

Meanwhile, over on the other side of Brighton… towards Hove/Portslade my former colleague at Channel 4, Matt Locke, was busy putting the finishing touches to his The Story conference, like the programme for the day which was etched into bars of dark chocolate. When Matt started this one day gathering in 2010 it was a labour of love alongside his day job at C4. I thoroughly enjoyed that first iteration and recorded 4 things I learned from it on Simple Pleasures part 4. It’s interesting looking back at that entry today: the first thing I learnt was:

1) The best conferences (like this one) have only two outputs – Inspiration and catalysing Connections between people.

The same held good for #2 last year featuring the likes of a controversial Adam Curtis, writer Graham Linehan and photographer Martin Parr. I think I was too indolent to write up last year’s.

Connections, inspiration and creativity are the meat and two veg of this blog and what the Web is wonderful at catalysing. Straight after exiting Conway Hall yesterday I met up with Karyn Reeves who was waiting just outside, a statistician from Perth, Australia who specialises in analysing mathematical patterns around AIDS infection. Karyn is only the second person I’ve met in real life through having made contact online. The first was Sandra, a street art aficionado from Jaffa. Karyn writes a lovely blog about vintage Penguin books, which she collects and reads weekly, and I came across her in the wake of reading an old Penguin I picked up at random in my local bookshop, Black Gull, about the trial of Roger Casement. By chance Casement’s defence lawyer, I read, had his chambers at 4 Raymond Buildings from where my best friend now operates. What a tangled Web we weave. So Karyn and I headed back from The Story 3 to Black Gull where she picked up a few more P-p-p-enguins.

Meanwhile back at the start of the day… Meg Pickard of The Guardian, with whom I got into a lively online discussion at one of the earlier two The Story s about where The Guardian should gather their user-generated photos of Antony Gormley’s One and Other  (which we were discussing here and he was explaining here), kicked off the proceedings with a quick update from The Ministry of Stories, the excellent local children’s literacy project based in a Monsters Supplies shop in Hoxton and championed by the likes of Nick Hornby. Part of the ticket price for The Story goes to the now thriving, volunteer-driven project. It’s great to see such a thing burgeoning in Hoxton – when I was a teenager my step-dad would drive me past there on the way to Petticoat Lane where I worked on the market stall outside his shop, he’d point past some grim Victorian estate and say ” ‘Oxton, arse-hole of the universe, never go there, son.” How it has come on over the years…

Next up was Matt Sheret of LastFM in discussion with producer Simon Thornton of Fat Boy Slim fame about telling stories through the album form. Simon was the fella behind the brilliant remix of Brimful of Asha (way better than the original) as well as the marvelous Turn On Tune In Cop Out by Freakpower. The whole debate about the patterns of music consumption in the Web/On Demand age and the relationship between albums and single tracks is a fascinating one still, and particularly for me at the moment as I’m working on a development to do with a classic album with Bob Geldof’s gang at Ten Alps and Universal Music, very much shaped around a carefully constructed sequence of 9 great songs which may or may not now be a thing of the past (I take Simon’s side, but I would wouldn’t I).

At this point Channel 4 wove back in in the form of artist Jeremy Deller, currently setting up his one-man show at the Hayward on the South Bank and the prime mover of Artangel’s The Battle of Orgreave, commissioned and funded by C4. He sees the ’84-’85 miners’ strike as a critical moment in British history (it gets  its own room in his soon-to-open retrospective) and that programme/artistic re-enactment as a way of “exhuming a corpse to give it a proper post-mortem”. He spoke about how everyone of our generation remembers where they were when the miners took on ‘The Iron Lady’ (in spite of the fact I’d voted for her [Streep not Thatch] Meryl Streep’s apology [in the Miltonian sense of explanation/justification] for the strange politics of that movie at the BAFTAs the other night is still bugging me)  – my other half was up in Ayrshire making her graduation film about the miners’ wives with a dodgy old University of Ulster camera, while I was visiting my oldest friend at Baliol where a furious debate about how to support the strike was erupting in their common room, featuring toffs in donkey jackets as well as more grown-up, committed people than me, who was still relying on the likes of Joe Strummer and Elvis Costello to give me some political insight). Deller’s still- image only presentation was one of the highlights of the day for me, centred on one iconic photograph of a miner father and his glam rock showbiz son.

Next up, blogger Liz Henry who told the fascinating story of A Gay Girl in Damascus, a murky tale of hoaxing and fictional blogging (an area I find fascinating as an emerging writing form and which formed a substantial part of the now traditional annual Story lunch with Tim Wright and Rob Bevan, the former in particular much interested in this territory [and the person who taught me the value of the image-only presentation when I helped host the launch of his outstanding In Search of Oldton project at Channel 4 HQ a few years ago]).  I learnt a lovely new word too ‘Sockpuppeting’ – to comment on your own blog both positively and negatively as a way of stimulating interest/activity. One of the interesting facts that emerged was that The Guardian published the initial story without establishing proper (off-line) sources based on people who had actually met the Gay Girl in question in real life (shades of Karyn above and Tom/Emily below).

Late on Thursday afternoon, the eve of The Story, I met for the first time Anthony Owen, Head of Magic (arguably the best job-title in the business) at Objective TV, home of Derren Brown. We were kicking off a project to do with consumerism. Lo and behold within 18 hours he’s up on stage before me doing a magic trick and explaining the role of narrative within that art/entertainment form. Particularly interesting for me as the youngest Enfant Terrible has recently become obsessed with performing magic, daily learning tricks off of YouTube and practising them with his chums over Skype (before posting them back on YouTube and Facebook). Anthony singled out the quality of encapsulating “something we’d love to have happen” (e.g. being psychic, becoming immortal, etc.) as the defining characteristic of a great trick – so sawing a woman in half only to reunite the two still living ends is a story about immortality which also has the key quality of being sum-upable in a sentence.

Coincidence and serendipity came to the fore again in the afternoon when Emily Bell, formerly of The Guardian online and now teaching at Columbia (who I first had the pleasure of hanging out with on the panel of judges she lead at The Guardian Student Journalism Awards a few years ago, in The Ivy so clearly a former era) interviewed Tom Watson MP about the phone-hacking scandal whilst: Meanwhile across town… in Wapping Rupert Murdoch was entering the newsroom of the Currant Bun and sticking two Aussie fingers up at the British establishment and public, who momentarily humiliated him last summer, by announcing the impending launch of The Sun on Sunday. The audience was riveted by the recounting of events from both the MP and Guardian perspectives, and the interview typified the rich and perfectly balanced mix of contributions making up the day’s programme. Watson predicted that there was a massive PC/Data hacking dimension to the scandal still to break.

Vying with Deller for highlight of the day was Scott Burnham. The last time I met Scott was in the back of a Nissan Cube in which he was filming me spouting on about why I love London. At this year’s The Story he spoke vibrantly about design in the city and urban play through a classic tale of 7 Coins, the last vestiges of a beautiful public art project in Amsterdam. He told of the construction of a Stefan Sagmeister piece made up of 250,000 one cent pieces and its subsequent thoughtless destruction by dumb cops who were trying to protect the raw cash (still held as evidence in the police station). His conclusion was that we’ll always have Paris… I mean, we’ll always have Amsterdam… he means, we always have the story if not the creation itself. He took the 7 coins, painted blue on one side, out of his pocket to show me and the Royal College of Art’s Bronac Ferran as we chatted outside the hall during the tea break.

Also up in contention as a highlight was artist Ellie Harrison, author of Confessions of a Recovering Data Collector. She started her work focused on gathering everyday data on her life or ‘life tracking’ at Nottingham Trent university art school and then later at  Glasgow School of Art (where our host Matt once studied). An early such work was ‘Eat 22′ in which she recorded everything she ate for a year  in 1,560 photos. At the start of her talk she positioned herself firmly as a Thatcher’s Child (a resonant link back to Deller’s earlier session) and was sporting a Bring Back British Rail T-shirt (a campaign she champions, also resonant as my aforementioned best-friend above worked on that Kafkaesque privitisation). So food and beyond, Ellie’s obsession and the thread through her work seems to be with Consumption – she spoke about her development with great humour and insight (including into her own compulsions). From ‘Eat 22′ she went on to record all her everyday actions in a spreadsheet, in turn converted to colour-coded graphs, which is when the addiction kicked in. I was sitting in a brainstorm at an indie production company a couple of weeks ago discussing mental health and happiness when a colleague I have know a long time revealed he’s been keeping a numerical record of his mood on a precise scale of 1 to 100 every day for well over a decade, with the last five years available likewise in Excel form. So art/fiction are no stranger than life.

Preloaded I have known since they were born, as I worked with founder Paul Canty, as well as Rob Bevan and Tim Wright, on a game called MindGym way back when. Paul’s colleague,  Phil Stuart, and writer Tom Chatfield talked us through the game of self-discovery, death and philosophy they made for Channel 4 Education – The End.  This rounded off a fine day, alongside Karen Lubbock and Jeremy Leslie on mags and Karen magazine in paricular, ‘a magazine made out of the ordinary’, and a lively turn from Danny O’Brien on josticks, hacking, anarchy and the universe. And where can you go from there…

Among these 250,000 are 7 coins with a story

Links for Hanna

Beauty and the Beast: The ugly face of prejudice

The Big Fish Fight – a multiplatform campaign which is changing EU policy and legislation (fisheries) and has improved supermarket policy/practice, backed by nearly 3/4 Million supporters  – includes iPhone app (listed in Top 5 Lifestyle apps of 2011 by Apple)

The Great British Property Scandal – a transmedia campaign to highlight the revitalisation of long-term empty homes as a partial solution to Britain’s housing crisis, with over 100,000 supporters in its first week – includes an Empty Homes Spotter iPhone app

4Thought.tv – Moral, ethical spiritual and religious questions explored 365 days a year

My Healthchecker - an aggregation of health self-tests which gather and use data in an engaging way

The Sexperience 1000 – an attempt to liven up data visualisation

Embarrassing Bodies: Live - a live switchover show, the first to switch from main TV channel to the web instead of a  multichannel digital channel – linked to the main Embarrassing Bodies site which is a hugely popular health site (the main rival and referrer to the official National Health Service site)

Live from the Clinic – the primetime show which span off of the last item – saved the National Health Service over £400,000 to date through innovative video-based symptom checkers

Sexperience – a sex education site driven by peer-to-peer learning, focused on experience as opposed to theory or opinion

Beauty & the Beast – drove research into facial disfigurement and appearance-related conditions, delivering over 60,000 survey returns to the academic institution spearheading this research in the UK

Model Agency – a video player experiment to realise the value of material on the cutting room floor (for fixed rig shows in particular)

New Year Revolution – helping people make lasting positive change in their life with the help of collective willpower

Landshare – addressing the social issue of long/closed allotment waiting lists/shortage of land for individuals to grow their won food on by providing an infrastructure to connect small pieces of private land (eg back gardens) with voluntary labour with the resultant produce shared between grower and land-owner

Surgery Live – first integration of Twitter and TV on UK TV

Alone In The Wild – release of documentary rushes/dailies in advance of transmission of a primetime documentary series

Quotables – reflecting contemporary culture through quotations, creating an outstanding quotations reference site and collecting utility in the process