Archive for the ‘channel 4’ Category

Spirit of SEX (Day 34)

Dr Pixie in run up to Health Freaks TX

Dr Pixie in run up to Health Freaks TX

I’m writing this one from BBC Media Centre while getting ready for tonight’s broadcast of Health Freaks, a new series I have been working on, the only Channel 4 work I have carried in to my sabbatical.

Malcolm McLaren hanging out on the King's Road

Malcolm McLaren hanging out on the King’s Road

I have spent most of the afternoon writing happily away outside a cafe on the King’s Road, Chelsea within spitting distance of Malcolm McLaren and Vivienne Westwood’s SEX shop. May the spirit of Punk rub off on me. I’m writing away at the Paul Arden chapter and in his contrariness is at least something of punk appeal. In a distinctly non- punk vein, for mid-October a remarkably mild afternoon which I thoroughly enjoyed sitting out in.

Prior to my writing burst, I was round the corner at The Chelsea Arts Club interviewing an advertising photographers’ agent, David Lambert, who worked with Paul Arden from 1974. As I walked into the club I saw a notice on the board announcing the death of Carolyn Cassady, who had been a member – reminding me of my lesson from Carolyn: strike while the iron’s hot when it comes to interviews.

While sitting outside the cafe at the Bluebird I organised a meeting with actress Gaye Brown who, apart from working with Joan Littlewood, was in Kubrick’s A Clockwork Orange (in that magical year, 1971).

David was very generous with his time and stories, and seemed to be enjoying recalling these tales which linked one to another as he hauled them up from the 70s and 80s. He stars in my opening emblematic scene in the Advertising chapter so it was good to get the story direct from him. The version I’ve already written is very accurate it turns out, I just got one extra telling detail from the from-the-horse’s mouth version as well as the chance to compare notes on what it actually means.

The Chelsea Arts Club was a strange affair on a weekday afternoon. Some ladies who lunch, some ageing types with no pressing need to work, the ubiquitous newspaper reader. It felt full of heritage with people on the past chairmen list like Whistler, Philip Wilson Steer and John Lavery but I didn’t recognise any of the last decade’s lot and only Sir Chris Powell was known to me on the current officials photo- board. Not the friendliest place I’ve ever been – CAC? we’ll leave the jury out on that.

As I walked back down Old Church Street Adrian Dunbar rang to confirm arrangements for tomorrow’s trip back to the Littlewood archives. He wanted to bring Janet Behan with, Brendan’s niece (author of Brendan at the Chelsea), but the times wouldn’t work out so that will have to be a separate visit. These little chains of connection are fascinating and the root of the excitement of the project – as well as the very essence of Creativity.

Chelsea Arts Club (aka CAC) in more colourful times

Chelsea Arts Club (aka CAC) in more colourful times

Links for Orna

Some concrete examples of multiplatform TV (factual)

The Great British Property Scandal (case study video)

George Clarke Great British Property Scandal

Seven Days (case study video)

Seven.Days_48sheet_Version.B_HR2

Embarrassing Bodies: Live from the Clinic (case study video)

embarrassing-bodies-series-3

Big Fish Fight  (case study video)

hughs-big-fish-fight

D-Day as it happens (post-TX website)

dday

Foxes Live (post-TX website)

foxes_live

 

Health Freaks

My next multiplatform project is coming over the horizon. Here’s how it was reported in Broadcast the other day. It is my second experiment in transforming pre-recorded TV shows into live viewing events to make the experience more engaging for viewers whilst encouraging them to watch the live broadcast stream (and therefore the ads which keep the wolf from my door).

Dr Pixie Mckenna

C4 orders health series and latest Kirstie show

6 August, 2013 | By 

Channel 4’s features division has continued its string of recent commissions by ordering a health series from Outline Productions and a Kirstie Allsopp show from Raise The Roof Productions.

The 6 x 30-minute Health Freaks will put traditional home remedies to the test to discover whether they have any medicinal value. In each episode a series of people who swear by a particular treatment or cure will present their favoured remedy to a panel of three GPs: Dr Pixie McKenna, Dr Ayan Panja and Dr Ellie Cannon. The trio will then debate the remedy and, if they decide it needs further investigation, will send it to a lab to be tested further.

The series, edited by Chris Walley and executive produced by Outline’s Helen Veale and Ross McCarthy, will test treatments such a breast milk being use to cure infections and an oat bath being a good way to tackle psoriasis.

Veale said: “This show is a way of allowing ordinary people to have their remedies scientifically analysed – something they may have been unable to do previously due to the time and cost constraints involved.  We’ve already had some really interesting results.”

The series, which was ordered by commissioning editor for features Nick Hornby and will air in the autumn, also has an innovative multiplatform element.

Viewers will be asked if they have first-hand experience of the remedy in question [and whether they reckon it will succeed in its medical trial] and a live insert into the pre-recorded programme will feed the results of viewers’ engagement during the show back into the programme.

Channel 4 multiplatform commissioning editor Adam Gee said: “The interactivity of Health Freaks is effectively transforming a pre-recorded show into a live television event. This gives viewers more of a stake in the outcome, while encouraging them to watch the broadcast rather than time-shifting. It’s an early experiment in a largely unexplored area which benefits viewers, advertisers and the broadcaster alike.”

hughs fish fightThe first such experiment was in the second series of Fish Fight earlier this year. We used Twitter to put pressure on the supermarkets by whacking them with 16,000 tweets over a 3-minute ad break as see here:

Article extract courtesy of Broadcast

Play a long game

This project took two years to travel from Quotables, the website which inspired it, thought up in a cafe opposite Great Ormond Street back in 2010 with Andy Bell and some Mintfolk, to this primetime panel show playing out this summer.

Here’s an extract from Broadcast today…

 

Richard Ayoade actor director comedian Was It Something I Said

Same hairdresser as Elliott Gould and me

C4 panel show to feature Twitter playalong game

20 June, 2013 | By 

David Mitchell actor comedian Was It Something I Said

Channel 4 is hoping that the playalong game for forthcoming panel show Was It Something I Said? (WISIS?) will have as big an impact in the space as The Million Pound Drop Live.

The David Mitchell-hosted series, produced by Maverick TV and Mint Digital, will offer a playalong element hosted entirely on Twitter. Viewers will be directed to follow a dedicated account, @somethingIsaid, which will post questions, funny pictures and supporting content to coincide with the appropriate point in the show.

Players will be able to track their progress via a mobile-optimised website that will be closely integrated with the Twitter platform. C4 estimates that 80% of TV-related Twitter usage occurs via mobile.

Around 3,000 users will be sent personalised messages during each episode, with all the content produced designed to be shareable.

Separate Twitter accounts will also be launched to allow +1 viewers and those who watch the extended 45-minute repeat to also play along.

C4’s multiplatform commissioners Jody Smith and Adam Gee ordered the digital elements. The former said the broadcaster decided to host the playalong element on Twitter in response to viewer behaviour. “The interactivity around The Million Pound Drop has been hugely influential to other gameshows, and I’m expecting the interactivity planned for Was It Something I Said? to give the panel show genre just as big a kick up the arse,” said Smith.

The series is one of the first projects to have come from the broadcaster’s initiative to commission shows from non-traditional sources, and was inspired by the Quotabl.es website Mint Digital developed for C4 in 2010.

Micky Flanagan comedian Was It Something I Said

{Extract courtesy of Broadcast magazine}

Twitter storm at sea

This was an interesting experiment we tried recently on enlivening pre-recorded shows – in this case by calling out for a mass action over an ad break focused on three UK supermarkets which are unclear about the sourcing of some of their seafood (though no horse flesh involved …I think) and then presenting back the results straight after the break including an on-screen graphic featuring the number of tweets sent. In the words of the Twitter folk: “A great result around the show last night. We count circa 42K+ in the last 24 hours and a peak of 22K+ at the call to action – which is an equivalent hashtag spike to those Xfactor enjoys around its biggest moments! This kind of audience activation and live polling with Twitter is brilliant.”
The following extract is courtesy of Broadcast
hughs fish fight save our seas channel 4

Big Fish Fight hooks 20,000 tweets

5 March, 2013 | By 

Hugh’s Fish Fight saw a massive surge in Twitter activity – to over 2,200 messages per minute – after presenter Hugh Fearnley-Whittingstall urged viewers to message the UK’s biggest supermarkets.

Hugh’s Big Fish Fight (C4) 9pm-10pm
Total tweets: 22,151
Peak tweets per minute: 2,289

fishfight_3

Fearnley-Whittingstall’s call to action over sustainable fishing saw over 10,000 viewers flock to Twitter over the course of the 60-minute show, according to data from SecondSync.

The show was watched by an audience of 1.1m (5.3%) according to overnight data supplied by Attentional – a conversion rate of around 1%.

The viewer engagement spiked at just after 9.30pm ahead of an ad break as Fearnley-Whittingstall encouraged viewers to tweet the supermarkets’ official accounts after they refused to be interviewed on the show.

The figures represented a massive uplift on the 312 tweets per minute the show averaged across the 60 minutes.

It also dwarfed the total tweet volume of 3,300 and 1,500 generated by the first two episodes in the series – when no call-to-action occurred.

C4’s multiplatform commissioning editor of factual Adam Gee said: “Fish Fight represents the sweet spot of multiplatform – the TV prompts understandable anger and the digital means now you can do something about it.”

The social media campaign was managed by digital agency Keo Digital and audience participation experts Telescope Inc.

The Next 30 Years of Channel 4

2nd November marked the 30th anniversary of Channel 4. Here’s an extract from an article published by Broadcast to mark the event -

How C4 must approach its next 30 years

by Dr James Bennett of Royal Holloway, University of London, derived from a 2-year study he was involved in about the role independent production companies play in the cultures and economics of Public Service Broadcasting and “its multiplatform future”.

But the cultural commitment from indies to C4’s public service remit might be under threat. Decreasing production budgets from broadcasters and the imperative to sell formats overseas as a result of producers’ retention of IP rights following the 2003 Communication Act have resulted in aversion to risk. This has the potential to undermine the creation of the kind of challenging, innovative, diverse and engaging programming that has been the hallmark of C4. Senior producers worried that younger generations lacked the skill set and training in public service modes of production that had been so pivotal to their success.

Yet a movement away from the 30 year cultural commitment to public service broadcasting would only harm UK plc: it is PSB that makes UK content unique, innovative, challenging and sellable around the world.

There remain grounds for optimism. Not least because of the cultural commitment to PSB found across so many independents, but also because of Channel 4’s investment in multiplatform production and digital platforms.

From apps that increase our awareness of sexual health – Embarrassing Bodies – to successful multiplatform ethical fishery campaign – Fish Fight – C4 has taken some its pioneering, challenging and innovative approach to public service online. And it is taking a group of talented digital producers, committed and passionate about public service, with it. If it can balance profit and public service, and its commitment to diversity of independent suppliers with the need to foster a close relationship with digital indies, C4 can help create a digital public service sector that will ensure the broadcaster’s continuing relevance for a multiplatform future.

{Extract published courtesy of Broadcast}

Hotel GB opening its doors

Next up from these quarters is Hotel GB – kicks off on Monday night at 9pm on Channel 4. In terms of Multiplatform the emphasis is on lively chat and social media, which is why we’re working closely with Twitter. As my friend Judyth put it last weekend, “you’re a pill-sugarer” – I am indeed a pusherman (my theme tune is here), in the business of disguising public value and learning in colourful shells of celebrity and entertainment. The vibe on the location this morning was positively party-like – I chatted with Gordon Ramsay, Mary Portas, Kirstie Allsopp and Gok and all seemed really up for it, having fun for five days whilst highlighting some critical issues around young people and employment at this particular juncture. Meanwhile Tim Lovejoy and Sara Cox are psyched about diving in for some online banter. Here’s some stuff from Broadcast about it…

Twitter & C4 tie-up for Hotel GB

28 September, 2012 | By 

Channel 4 has forged a direct partnership with Twitter to boost activity around its forthcoming reality show Hotel GB.

Twitter broadcast partnerships executive Dan Biddle has been working closely with C4 and production company Maverick Television to ensure the stripped show’s social media champions Sara Cox and Tim Lovejoy are as effective as possible.

@sarajcox and @timlovejoy, who have 496,000 and 477,000 followers respectively, have been appointed to act as online cheerleaders for each team throughout the show which airs on Monday.

The social networking site has provided behind-the-scenes technical input such as statistical analysis, best practice guidelines and extra code.

The @C4HotelGB profile, which currently has 3,500 followers, was also handed a verified account status immediately.

C4 has previously paid for promoted tweets on the site but is not thought to have worked so closely on a single show before.

Maverick’s production team, led by multiplatform executive producer Claire McArdle, will manage the celebrities updates throughout the series without input from Twitter.

C4 multiplatform commissioning editor of features and fact ent Adam Gee said the input from Twitter would significantly boost the profile of the Hotel GB.

“They have given us a lot of good tips as to how to squeeze the most out of the show via the site,” said Gee. “They have vast pools of knowledge which have provided us with ideas we wouldn’t have had ourselves.”

McCardle added the insights provided by Twitter had been as detailed as how to manage multiple hashtags within a single tweet.

“Their interest in how we are using the site to magnify the show gives us a sense we are trying something new around it,” she said. “It’s like we have been given a real-life verification tick.”

C4 recruits celebs to cheerlead Hotel GB

14 September, 2012 | By 

Channel 4 is to recruit two celebrity social media cheerleaders to build engagement with its factual entertainment series Hotel GB.

The broadcaster will tap into the yet-to-be-confirmed male and female celebrities’ huge online followings to reach a significant audience quickly during October’s stripped five-part show.

Each will be allocated a team to support throughout the series, which will see Gordon Ramsay and Mary Portas turn a hotel into a fundraising training ground for unemployed people.

C4 multiplatform commissioning editor of features and fact ent Adam Gee said the ephemeral nature of the show meant making an instant impact was vital.

“It will be a huge multiplatform live event with the main focus on oiling the wheels of social media because the show has a strong entertainment focus,” he said. “The cheerleaders will wind each other up and get their followers behind their teams in a playful way.”

Maverick Television has been appointed to manage the digital activity surrounding the show, which is being produced by its All3Media sister indie Optomen.

Maverick multiplatform executive producer Claire McArdle said the stripped series had insufficient time to organically grow its own social media profile. “To ramp up quickly we must partner with people who are already out there,” she said.

McArdle, who will lead a team embedded round-the-clock in the undisclosed London hotel, said the main site would feature a blog style format, including a quiz, updates and behind-the-scenes footage and interviews.

It will also offer links to career resources.

A standalone casting tool, which will be rolled out to support other shows, will enable viewers to appear in Hotel GB.

{articles reproduced courtesy of Broadcast}

Thanks for the warm-up

Some cheekiness from Channel 4, literally picking up from where the first #Superhumans trailer for the London 2012 Paralympics left off…

How wonderful is it to see a pretty much sold out Paralympics? London, you’re a star

Forget Everything You Thought You Knew About The Paralympics

This 90 seconds of video is one of the best things that’s been made since I started at Channel 4 nine years ago (rivalled only by a dance in DV8′s Cost of Living and perhaps some moments in Jump London). It perfectly captures the spirit of Channel 4 and therefore why I work here.


I couldn’t have been prouder when it premiered last night simultaneously across 76 channels and got reactions like this (via Twitter):

Meet the Superhumans. C4 just made the Paralympics the most inspirational and important event this Summer

What an incredible promo #goosebumps #superhumans

Channel 4 just put down a big marker for best ad of #london2012 there with the #superhumans trail for the Paralympics

Oof. This trailer makes me want to watch the Paralympics much more than the Olympics.

Just seen the Channel 4 Paralympic ad. Great piece of work. Puts the very average BBC “Pixar” trailers to shame.

The Channel 4 Paralympic advert is something special! So much better than BBC!

what an inspirational advert about the paralympic games #Strength #Superhumans !!!

Stunning spot from channel 4 #superhumans. Very welcome to interrupt my viewing anytime…..

Just seen the premiere of the advert for the Paralympics  made me cry. Can’t think of a better word for those inspiring people #superhumans

Just got little bit emotional over Paralympics advert #inspirational

The channel four adverts are making me more excited for the paralympics than the olympics.

Advert for the Paralympics on Channel 4 is better than anything I’ve seen for the Olympics so far Oh  & I love that Public Enemy tune

And the choice of music is inspired – giving the trailer real attitude. Here’s the Public Enemy track Harder Than You Think and here’s where Chuck D and crew got that great brass sample from, close to home – of all places Shirley Bassey’s 1972 vintage Jezahel, so NYC meets …Cardiff.

Attitude is the key to this film and to C4. My favourite shots are the second one of the swimmer under the shower at 0:21 (her face is glowing with attitude) and the other swimmer adjusting her hair at 0:26. The trail was directed by Tom Tagholm of 4Creative.

When Team GB Paralympic team  got a preview of this trailer at a dinner on Saturday night they were delighted that their sport had finally been given the cool treatment and captured their spirit.

Clean Sweep – Broadcast Digital Awards 2012

C4 and BBC4 triumph at Broadcast Digital Awards

21 June, 2012 | By 

Channel 4 made a clean sweep of the multiplatform categories at the Broadcast Digital Awards on Wednesday [20th June 2012], with four wins.

Indie-made projects for C4 won Best Game (The Bank Job), Best App (Facejacker), Best Website (Sexperience), Best Multiplatform Project (Live From The Clinic).

C4 also landed a fifth award, for Best News or Current Affairs, for the Sri Lanka’s Killing Fields website.

{extract published courtesy of Broadcast}

Fantastic Plastic for Live from the Clinic handed over by Mr Gilbert, headmaster of The In-betweeners (Greg Davies)

 

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