Reaching the parts…

Bit of a turn up for the books today – the Sexperience sex education/information site I commissioned from Mint Digital and Cheetah TV to complement The Sex Education Show on Channel 4 in September/October is now really making its mark on Google…

Searching "sex"

Searching "sex"

Searching "sex education"

Searching "sex education"

So #1 for “Sex Education” and #2 for “Sex” itself – with 660,000,000 returns for the latter on Google that’s a pretty competitive space, making it quite a result for an 8 week old UK public service factual cross-platform project.

When I checked a few weeks ago Sexperience was running at 6,000% of the traffic of the official government sex ed site for teens (the sponsored link above). Meanwhile, the interactive dimension of Embarrassing Teenage Bodies which I commissioned from Maverick TV in Birmingham and which broadcast last week on C4 prompted 99,000 online STI Checks during the week of broadcast alone. So the big question for me remains how on earth do you get the government and its services to plug into and support this kind of energy, interest and engagement? Now those are parts that are harder to reach than you might think…

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5 comments so far

  1. Dadblog » links for 2008-11-04 on

    [...] Reaching the parts… « Simple Pleasures part 4 Bit of a turn up for the books today – the Sexperience sex education/information site I commissioned from Mint Digital and Cheetah Films to complement The Sex Education Show on Channel 4 this summer is now really making its mark on Google… (tags: channel4 sexeducation) [...]

  2. fred garnett on

    Hi Adam, there is a government report on government and the web called “The Power of Information” written, in part, by Tom Steinberg of mysociety. This argues that government should use online resources that work rather than building ones themselves. So there is an opening in that space but you would have to raise it with the relevant government dept, or the Cabinet Office, or Tom. Hope this helps
    fred

  3. ArkAngel on

    Most of my experience to date has been going round in circles within the DoH, NHS, CoI etc. – a whole new meaning to 360 degree commissioning! That’s a great new direction to help take us back out of that gravitational field and Tom was very helpful earlier this year in getting 4iP off in the right direction.

  4. [...] Reaching the parts… « Simple Pleasures part 4 Bit of a turn up for the books today – the Sexperience sex education/information site I commissioned from Mint Digital and Cheetah Films to complement The Sex Education Show on Channel 4 this summer is now really making its mark on Google… (tags: channel4 sexeducation) [...]

  5. [...] Reaching the parts… « Simple Pleasures part 4 Share this:EmailRedditDiggStumbleUpon ← How To Watch Election Day Live Online Spanish racists: Uploaded with plasq’s Skitch → [...]


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